Innovation is at the centre of our enduring partnership with the McLaren Formula 1 Team.
During this weekend’s Grand Prix in Melbourne, we are witnessing McLaren’s pioneering cars in action, with our Ashurst logo proudly displayed on the McLaren F1 cars.
A huge thank you to McLaren Racing for allowing us to play a small part in the Melbourne GP weekend!
🏎️ Hey fellow F1 enthusiasts! I just posted a new blog: "The Unparalleled Influence of Ferrari in the World of Formula 1". It's a deep dive into the rich history and lasting impact of the legendary team on the sport we love. Head over to my blog and let's start a discussion! 🏁
Read the full blog here: https://www.rfr.bz/lljjagq#KamilaGrabska
McLaren announced on Tuesday that Alpinestars is the new technical clothing partner in Formula 1, IndyCar, Formula E, Extreme E and F1 Academy. This is the reason why Sparco has not been on the McLaren partnership list 2024.
When we look at the Aston Martin list Alpinestars is missing, so perhaps McLaren and Aston Martin switch the partnerships, Alpinestars moving to McLaren and Sparco goes to Aston Martin. Sparco announced a partnership with RedBull in October 2023, so Sparco is making some changes.
That leaves Haas and McLaren with Alpinestars.
Aston Martin is loosing Peroni to Ferrari, as Asahi Group has signed with Ferrari. That could bring Spanish Hijos de Rivera and Estrella Galicia to Aston Martin and Fernando Alonso.
Taking into consideration McLaren has the largest partnership network the changes are minor.
More cars. More competition. Competition can and should be healthy. Rivalry doesn’t always mean enemies. Tonight our CCO got what is factually and legally known as a ‘social nod’ from the legend, Mario Andretti.
So it’s odd (from the outside) that the threat of ‘new’ competition seems to have inspired nothing but 👻ing by F1/FOM regarding Andretti Global?
Why so quiet Formula 1 / FOM? Is it really the sharing of your coveted prize fun 🥧 (😭 cry us a river). Or, perhaps it’s the threat of new teams poachin’ some of your people from your ever decreasing, little pond of talent and, dare we say, competing against you? What are ya 🐓?
The ‘Pinnacle of Motorsport’ really should put on their big girl/boy pants (trousers) on and consider the long-term benefits of inclusion, rather than the short-term gains of exclusion.
Some expect us [LKYSUNZ] to be bitter or angry at Andretti Global for being the only new team to be awarded an FIA license to enter F1.
Why? That makes ZERO sense. We’re looking forward to the Andretti name making a long overdue return to F1 and wish them every success. The accomplishments and achievements Andretti have brought to the world of Motorsport is astounding and inspiring.
We full intend on joining them in F1, more soon.
🔴 NEWS: Formula 1 is pushing teams to ensure liveries are more distinguishable from 2025, Motorsport Network reveals in an exclusive report.
It’s understood that there are some cars which look to similar, especially in the night. Mercedes and Aston Martin but also Williams and VCARB have been named in the report. All four of the liveries have been singled out to be indistinguishable from certain viewpoints when running at high speed.
Sources say, conversations have begun between teams and Formula 1. F1 wants teams to be more diverse, so we have different colours on the grid. This would make it easier to fans to distinguish between all teams during a race. Next to it, the FIA doesn‘t want to impose strict regulations on this matter.
The topic has been tabled for further discussions at the next F1 Commission, says FIA’s head of single seater matters Nikolas Tombazis. He ensures that they will try to find a solution where every party agrees on.
There is also a debate regarding the helmets. Since each driver can be recognised either by their number or the on-board camera (first driver no colour, second driver yellow), it’s still hard to differentiate between them. So teams could be tasked to ensure both drivers can be easily distinguished by the fans through their helmets.
#F1#Formula1#F1Car#Livery#FIA#Motorsports
The Italian company has unveiled a new appearance for the SF-23, which has a white rear wing, splashes on the engine cover, and a white circular number board – all of which are reminiscent of prior automobiles with strong ties to the United States. All of Ferrari’s sponsor partners had to approve the changeover to an exclusively red-and-white livery, which will be complemented by new overalls for drivers Carlos Sainz and Charles Leclerc.
The decision to go with an all-red-and-white livery pays homage to Ferrari’s past and some of the most iconic moments it experienced during the prior boom years of F1 in the United States in the 1970s. The colors are nearly identical to the ones used by Mario Andretti in 1971, when he won his first F1 race in the South African Grand Prix.
Lewis Hamilton's move from Mercedes to Ferrari for the 2025 Season marks a historic moment in the sport with far-reaching implications. As a Ferrari fan, my optimism lies in the potential for on-track performance improvements, potentially securing the team's first championship since 2008. Beyond the racetrack, the move will significantly impact the fanbases of both Mercedes and Ferrari, creating a ripple effect on the sponsorship value of both Teams.
At Turnstile, we recognize the symbiotic relationship between Intellectual Property value and fanbases. In F1, despite the team-centric nature of the sport, fan loyalties often hinge on individual drivers. Hamilton’s status as the sport's biggest star has the capacity to draw a substantial and engaged fanbase to Ferrari. This influx of passionate supporters not only broadens the team's reach but also increases sponsors' willingness to invest.
Ahead of the Formula 1 season opener, we have analysed the Intellectual Property impact of Hamilton's move to Ferrari.
#sponsorship#sportsbiz#formula1
https://lnkd.in/epsZns5s
From Alfa Romeo to Sauber Stake F1 Team to Audi in 2026. 🏎
From initial setbacks, and organisational restructure to the roadmap planned out, see how Audi's expectation can be a fully grown Formula 1 team and potentially a race-winning contender. 🤔
Find out more below! 👇
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Just in time for the upcoming Formula One season, analysis on the Scuderia Ferrari F1 Team's Pre-Season Testing. Season 23 Ferrari really struggled with tyre management. In the analysis, I compared the data from Season 23 and Season 24 on Medium Compound tyre. Check out his detailed analysis here: https://lnkd.in/dXRKMaQh#F1#FormulaOne#ScuderiaFerrari#PreSeasonTesting#DataAnalysis
🏁 Partnership Alert 🏁
Today marks a monumental day for us at Airwallex as we proudly announce our multi-year partnership with the iconic McLaren Formula 1 team. This collaboration is not just a partnership; it's a fusion of innovation, speed, and precision, mirroring the very principles that drive us forward. 🏎️
As an Official Partner, Airwallex is set to revolutionize McLaren’s financial operations across the globe. From optimizing supply chain payments for all Grands Prix to enhancing multi-currency collection capabilities for McLaren’s digital partner merchandise platform, we're all in. This partnership is a testament to our commitment to providing cutting-edge financial technology solutions that cater to the dynamic needs of modern businesses.
The synergy between Airwallex and McLaren extends beyond business. Like McLaren, we are relentless in our pursuit of excellence and innovation. Together, we share a vision of connecting the world through exceptional technology and performance.
Seeing the Airwallex logo on the halo of the McLaren MCL38, as well as on the overalls of drivers Lando Norris and Oscar Piastri, is a proud moment for us all. It symbolizes our shared path to global excellence and the impact we aim to make in the world of Formula 1, and beyond.
Here's to a future where we break barriers, set new standards, and celebrate success together on the global stage. 🌍
Join us as we embark on this exhilarating journey with McLaren Racing, fueled by innovation, and geared towards a future without borders.
#McLarenAirwallex#BusinessBeyondBorders#PaymentsInPolePositionCher Hao LowArnold Chan
Payments in Pole Position 🏎️
We’re now an Official Partner of the McLaren Racing Formula 1 team. ✨
Airwallex and McLaren share a passion for speed, precision, and performance. From helping you instantly process payments worldwide, to setting the world record for the fastest pitstop in F1 history - it’s a perfect match!
Off-track, we’ll support McLaren’s global financial operations and support the launch of their digital partner merchandise platform.
On-track, look out for the Airwallex logo on the halo of the new McLaren MCL38 race car, on Lando Norris’ and Oscar Piastri’s overalls, and across other McLaren official branded materials.
Read more here: https://lnkd.in/gz5n32Dy#McLarenAirwallex#McLaren#Formula1#BusinessBeyondBorders#PaymentsInPolePosition
Alfa Romeo F1 is exiting F1 after 6 seasons as a title sponsor.
It was a premature exit since they couldn't find another suitable team in the series.
Despite all that, it is one of the most successful title sponsorships recently. I didn't even recall that the "Alfa Romeo" team was just naming rights. Behind the scenes, it was all Sauber Group. (I know short-sighted from me)
Let's make it easy on everyone and call the teams like this.
Haas: The Banbury Team
Sauber: The Hinwill Team
Alpine: The Enstone Team
Williams: The Grove Team
McLaren: The Woking Team
Ferrari: The Maranello Team
Alpha Tauri: The Faenza Team
Mercedes: The Brackley Team
Red Bull: The Milton Keynes Team
Aston Martin: The Silverstone Team
But let me ask a hypothetical question.
Would Alfa be able to build a competitive F1 car if they were actually in the sport?
#sportsbiz#linkedinsports#fans#motorsports#formula1