Mike Lane’s Post

Advertising success depends on partnership, not just products. We’re humbled to rank #1 on G2 for key client success categories for the fifth consecutive quarter. 🏆🚀 New to G2? It’s the platform trusted by over 80 million users, including Fortune 500 companies, for making informed software decisions.   Among the 14 ad tech platforms in the Search Advertising category, we earned #1 spot for "Best Relationship" and "Easiest to Do Business With.” We also again earned the “Momentum Leader” badge, which recognizes products based on user satisfaction, employee growth and digital presence over the past 12 months. From all of us at Fluency, a huge thank you to our partners for their valuable feedback and continued partnership, and to our team for fostering our client relationships! 🤝 #G2 #automation #digitalmarketing

As the world’s largest online retailer, Amazon offers unique insights for advertisers by tapping into the purchasing power of millions of shoppers. 💡 Now, industries without an Amazon storefront—like home services, healthcare, real estate, and automotive—can advertise on Amazon and drive traffic to their first-party websites. 🚗 While the benefits of Amazon advertising are immense, adding any new channel to your portfolio can strain your team’s resources and create a "crisis of capacity." If you’re considering integrating Amazon into your media mix and want to scale your approach, check out our latest interview with our VP, Channels and Engagement, Andy MacLeay. Amazon Ads Partners #Amazon #AmazonAds #AmazonSponsoredDisplay #DigitalAdvertising

Curious how CyberMark, a premier digital marketing agency, streamlined their operations and achieved remarkable results through automation? As agency partner to over a dozen franchise brands, CyberMark needed a way to bring technology and strategy together to help their clients grow. But with hundreds of locations to manage, the agency was encountering several operational challenges that made it difficult to continue delivering a quality experience with existing resources. By partnering with Fluency, CyberMark saw significant improvements across the board, including: ✨ 80% time savings in campaign setup and execution ✨ 99% reduction in campaign errors on new launches ✨ 33% average increase in conversion rates for a beauty brand with over 100 locations ✨ 80% increase in year-over-year conversions for a construction brand ✨ 30% reduction in onboarding time for new franchise brands Learn how CyberMark harnessed technology to enhance performance and foster brand growth in our latest case study. Linked in our comments! #DigitalAdvertising #Automation

The rise of Amazon Ads creates an incredible opportunity to reach targeted, high-intent audiences. And you don’t need to have an Amazon “storefront” to take advantage. But, like any new ad channel, it presents operational challenges, and execution complexity increases when these campaigns need to be managed alongside other channels. Not anymore. With Fluency Blueprints, you can effortlessly launch, manage, and scale Amazon Sponsored Display campaigns alongside your overall multichannel strategy, including: 📊 Data Ingestion: Upload various data formats easily 🏗 Campaign execution: Develop campaigns across accounts by customizing data integration 🎨 Creative customization: Use custom data for tailored creatives 📈 Results: Efficiently generate models from Blueprints 🚗 Campaign Management: Easily switch between campaigns within the same Blueprint To experience Fluency's power in streamlining advertising and targeting precision, check out the overview video. Amazon Ads Partners #AmazonSponsoredDisplay #Fluency #AdvertisingEfficiency

#SMX Advanced is happening TODAY, and you won’t want to miss this one.  At 1:35pm EST today our VP of Growth, Michael Tietje will provide an in-depth exploration of the latest ad tech tools and techniques for maximizing your efficiency and effectiveness — including how to build, customize, and deliver campaigns instantly and at scale across your diverse media mix. 💡 🗓️ Secure your free pass to #SMX Advanced via the link in our comments to catch our live demo. Can't join us live? Register anyway, and you'll receive the recording directly in your inbox! #SMX #SMXAdvanced