Fluency - Advertising Automation Platform

Big targets to hit in the back half of the year? This on-demand webcast covers the key strategies and technologies advertisers need to grow faster and more efficiently. Two executive leaders join Ad Age to share:  ✨ How advances in programmatic can be automated and combined with traditional "demand capture" channels for improved results ✨ Best practices for ad automation - and how to prepare your organization to embrace them  ✨ Where AI fits in to help you drive tangible and scalable value, not just experimentation   ✨ Proven use cases for driving multichannel strategy at scale ✨ How to mitigate risks for brand compliance and brand safety Watch the on-demand webcast to dig in! 🎥 https://lnkd.in/gU2wCgZE

Looking to do more with Amazon Ads? Automation makes it possible to scale Sponsored Display like never before. Let’s take a look at the benefits. 👇 https://lnkd.in/dFFxyz9j Amazon Ads Partners #AmazonAds #Automation #DigitalAdvertising

Curious why G2 ranks Fluency #1? Don’t just take it from us—check out what our partners have to say. 👇 https://lnkd.in/eJBbakap #G2 #Automation #DigitalAdvertising

Looking to do more with Amazon Ads?  🤔 With Fluency Blueprints, you can harness the potential of Amazon’s newest ad format - Sponsored Display - like never before. Everything from automated data management, account launches, and campaign adjustments can be done at a groundbreaking scale. 🚀 Check out our latest video to see how. 👇 https://lnkd.in/e7-WXrAR Amazon Ads Partners #AmazonAds #Automation #DigitalAdvertising #AmazonSponsoredDisplay

Innovation. Teamwork. Community service. Our third annual Fluency Fest brought our entire organization together and inspired us for the rest of ‘24 and beyond. Here’s what some of our team members had to say: 💡 “A lot of hackathons are development-focused, but this one involved the whole organization. Beyond great technical innovation, it gave us a wide range of ideas and solutions we can implement right away.” 🎉 “This week, I experienced my first plunge, my first yoga class, my first hackathon, and my first karaoke. What a blast. It was an absolute pleasure getting to know all of you in person.” 🤝 “I was able to work closely with incredible people from across the organization who I rarely get the chance to work with. Everyone brought 110% of fun, intelligence, and respect to every interaction.” Curious about Fluency Fest, and the difference events like it can make on your culture? Check out our latest article for an inside look into what our employees call “the best week ever!” Link in comments. 

Automation is everywhere in the #digitaladvertising industry because of its ability to save time, reduce errors, and enable scalability. 🚀 But not all automation technologies are the same, and the right automation solution can make the difference between incremental efficiency gains and transformative performance improvements. We’ve put together an article to help you go deep into automation in advertising, and Robotic Process Automation (RPA) in particular. 🤖 It will help you: - Gain a clear understanding of RPA - Understand how RPA can easily scale to handle increased workloads - Discover use cases for leveraging RPA in digital advertising strategies - Feel confident in using RPA to automate complex advertising tasks Dive in via the link in our comments to learn more about how RPA is transforming advertising strategies across the industry. 💡

Leveraging proprietary data alongside automation tools can dramatically boost the efficiency of advertising campaigns. Unsure where to start? These five examples showcase the powerful synergy between data and automation, driving impactful ad strategies. 👇 For further insights, be sure to check out our article "Mastering Data-Driven Advertising: Innovative Tools & Strategies for Enhanced Performance," via the link in the comments!

Did you miss SMX Advanced last month? Don’t worry, you can still watch the on-demand replay! Discover how your organization can: 🚀 Instantly build and launch thousands of campaigns on Google, Meta, Amazon, and other programmatic channels. 🎯 Customize campaigns individually or in bulk based on your predefined performance metrics. 🔄 Dynamically manage your overall strategy, ensuring your campaigns adapt seamlessly with your data. Managing accounts and campaigns continues to become increasingly complex, but with the right technology, your organization can grow faster without making tradeoffs to your ad strategy and execution. Watch the session at your convenience by clicking the link in the comments below. 👇

Our third annual Fluency Fest concluded last week—and what a week it was! In between our quarterly business updates, Hackathon, and volunteer efforts, our team refreshed and recharged with local favorite activities, including cold plunging, yoga, bocce and great food—because when you’re with your entire company across 22 states only once a year, you have to leave time for a little play and a lot of connection. Here's a glimpse of the team’s reflections on their experiences over the week: ✨ “A lot of hackathons are development-focused, but this one involved the whole organization. Beyond great technical innovation, it gave us a wide range of ideas and solutions we can implement right away.” ✨ “This week, I experienced my first plunge, my first yoga class, my first hackathon and my first karaoke. What a blast. It was an absolute pleasure getting to know all of you in person.” ✨ “I was able to work closely with incredible people from across the organization who I rarely get the chance to work with. Everyone brought 110% of fun, intelligence and respect to every interaction.” We can’t wait to see what next year will bring as we continue to grow our team! 

Here at Fluency, we believe that giving back to our community is more than just a responsibility—it’s a core pillar of our company culture. Following a heavy rainfall that inundated Vermont this week, we were grateful for the opportunity to join many other volunteers in helping the Intervale Center Food Hub protect our local farm crops from total devastation. Volunteering will not only remain a core part of our annual Fluency Fest event, but a collective effort we participate in throughout the year with additional volunteer hours in order to create meaningful change in our local communities!