Melanie Cohn Rabino’s Post

We know how much you're hooked on the Swift-Kelce buzz! So, we've just released an in-depth exploration into the marketing genius behind their union. See how these two trailblazers from different worlds are setting new branding standards. Trust us, every marketer and pop culture lover won't want to miss this! 🔗 https://lnkd.in/dppC6pTS #Marketing #PopCulture #BrandMarketing #ContentCreation #DigitalAdvertising

We all saw how fast Barbie became a global trend!, But how? Let's dive into their contrasting marketing campaigns: 🌸 Barbie: Stormed the digital world with viral social media campaigns, AI selfie generators, and exciting partnerships with Airbnb and Mattel. It's all about engaging the audience and tapping into that nostalgic factor. 🎬 Oppenheimer: Opted for a more traditional approach with trailers, traditional advertising, and a Manhattan Project countdown website. The Barbie marketing campaign is more creative and engaging, but it could also be seen as being too over-the-top. The Oppenheimer marketing campaign is more traditional, but it could be seen as being too understated. Ultimately, the success of both marketing campaigns will depend on the quality of the films themselves. ✨Lights, camera, marketing success! Join us as we write your brand's success story. Connect with Social Prime today and let's create magic together. #BarbieVsOppenheimer #MarketingClash #MarketingShowdown #LightsCameraMarketing #July21

Gabe Gordon, our co-founder, hosted the "Brand Mascots Get Social" panel at Advertising Week New York. The panel discussed modernizing brand mascots, exploring new opportunities, and sharing best practices for integrating mascots into social media. Read more at https://lnkd.in/gBJpEgZC. #AdvertisingWeek #BrandMascots #MarketingPanel #SocialMediaMarketing #BrandIdentity #MarketingStrategy

One of the best marketing videos ever. The non-commercial feel makes this commercial unique. It's about balancing what brands need with what ad-skipping audience craves. Genuine stories, adventure, and authenticity. Nike wanted to promote their athletic trackers. Casey took a different route. He used their budget to globe-trot, turning it into a relatable adventure story. The video made over 14M views, making it one of his most popular. ROI is what companies seek. However, the challenge is ensuring the brand stories resonate with your audience. Casey Neistat - Make it count - 2012.

The ‘Barbie’ Marketing - A genius pink journey 🎀 The off limit branding and marketing campaign for Barbie has left the audience mesmerized. I'm sure that all of us have heard about the very famous star casted movie that hit $155 million at the box office this week and the hype created for the movie, keeping the color pink as the recall value has been so amusing. Warner brother has left absolutely nothing to create a world wide buzz. Three things that the PR explosive team did that no one else has ever done? 1. The rumor says they had an estimated budget of $150 million for marketing campaigns, the strategic utilization of which has led them to capture the audience from all age groups and genders around the globe. 2. The brand did not limit their marketing activities to industries that were relevant to their theme like fashion or beauty, but they went all out in bringing out the most unique brand collaborations in the gaming tech, food and hospitality industry. Some of the brands were Burger King, Airbnb, Xbox, Bumble and the list goes on. 3. The objective of each of these campaigns was to deliver an essential message: self-love and acceptance, empowering women to recognize their worth irrespective of all the conventional beauty ideas and it has evolved to reflect the growing diversity and inclusivity of the world. Adding to the above, three marketing takeaways from this would be: - To embrace change and adapt - Image Consistency and Essence - Capturing emotions  #marketing #marketingstrategy #branding #collaborations #barbiethemovie

Recently, I had the opportunity to attend The Ad Clubs' In the Now: Marketing to Gen Z event, where we explored trends, preferences, and the unique ways brands are adapting to stay relevant. Understanding the nuances of Gen Z's preferences is critical for success, and this event shed light on the latest trends and strategies. Check out my recent blog post to learn more. #GenZ #Advertising #MarketingTrends Connelly Partners

Whether you love or hate #Barbie the movie, there’s certainly a lot to learn from the marketing genius of this cultural phenomenon! One of my favourite quotes in recent days has come from Warner Bros. Entertainment President of Global Marketing, Josh Goldstine: "When you have discovery and when you have curiousity, you can have a level of engagement that can defy expectations in a digitally connected world." Other insights include: 💡 Be comfortable in being uncomfortable; 💡 Understand and acknowledge that audiences have different relationships with your brand; 💡Build curiosity and take your audience on a journey; 💡'The Barbenheimer Effect' - healthy competition between brands helps to elevate an industry;  💡Seek out partnerships that can help extend your brand’s reach, awareness and add value to your brand's purpose. #Marketing #barbiemarketing #barbenheimer #barbiethemovie https://lnkd.in/gaHP6TXG!

🕶️ Specsavers strikes again 🕶️ ‘Specs’ off to the geniuses at Specsavers for yet another brilliantly executed marketing campaign. Here’s some reasons why I think this campaign is so effective: 1. Engineered for UGC - The visual nature of this stunt makes it highly shareable on social media. People are naturally nosey and inquisitive, so why not create something so attention-grabbing that every passer by can’t help but take a photo and share it on socials. The best part-it’s FREE! 2. Organic press coverage - By creating a scene that attracts attention, Specsavers likely generated significant press coverage. This additional exposure helps extend the reach of their campaign beyond social media platforms and into more traditional media channels, ensuring a broader demographic is reached. 3. Memorability - The memorable nature of this campaign ensures that people are more likely to remember Specsavers and associate the brand with creativity and boldness. Don’t ever be afraid to step outside your comfort zone and be bold; it can definitely pay off, and if it doesn’t, just remember that even negative publicity can still bring attention and awareness to a brand/business. As the saying goes, “there’s no such thing as bad publicity”. 4. Humour - Everyone loves a laugh; incorporating humour into marketing campaigns can be highly effective in capturing attention and creating positive associations with your brand. Specsavers have once again proven that when it comes to marketing, they have a vision like no other 😎 #marketingcampaign #marketing #socialmedia #specsavers #marketingmasters #ugc #viralstunts #digitalmarketing

Have you been able to figure out your marketing strategy for October? If you still need to, read our latest article.

Dive into the Barbie movie's marketing masterclass that made pink the hottest trend of 2023. Learn how they subverted expectations, dominated social media, and built hype. Discover the secrets behind their viral success and in the process learn how to replicate this success for your brand.  Click the link to read blog: https://lnkd.in/dBUttQm2