Matt Britton’s Post

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Founder & CEO at Suzy | International Keynote Speaker | Consumer Trend Expert | Bestselling Author Of YouthNation

Earlier this year both Chase and PayPal announced they were launching their own ad networks. This is on top of Uber's recent entry into the advertisomf space and in the shadows of the continued growth of big box retailer networks from the likes of Walmart and Walgreens. These new alternative ad platforms are appealing to brands because they command critical first party data like point of sale information, macro spending data, or location data. It begs the question if of traditional publishers in any medium (TV, Radio, Digital) will be able to compete in 2025 and beyond. Expect more publishers to go the way of The Information banking on premium subscription based content to ensure their survival in the long run. #publishing #digitalmarketing #advertising

Barbara Nadolna

Growth Marketer (chasing curiosity) | Paid Media and SEM Strategy | Email Automation | Food, Yogi & Travel Enthusiast

1d

Thanks for sharing, Matt Britton. With increasing cross-platform digital options and a more complex user journey - do you have advice on tracking/partners/platforms that specialize in making that process smoother and more efficient? Thanks!

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Attention is the new gold for sure

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Michael Roomberg, CFA

Portfolio Manager at Miller/Howard

2w

On a long enough timeline, everyone sells ads.

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