Michael Smart’s Post

Recently, I had an amazing chat with Phil Hornby, experienced product leader, coach, and technologist with over 20 years of experience about current product management trends. The disappearance of “zero interest” capital has forced product managers to focus on and to deliver business and commercial outcomes. Phil shares his diverse experience, believing the change in focus is not radical but it is a return to the roots of the product management role. Phil sheds light on the shifting dynamics within the profession and highlights the fact that this pendulum swing benefits product leaders and individual product managers now and in the long term. Key Take Aways from this episode include: • What is shifting in the role of Product Management • The Importance of Outcome-Based Metrics • A Return to Marketing Roots • A Need for Comprehensive Go-to-Market Strategies             Don’t miss this episode of GTM Disrupted! Click the link below to listen:  Listen here: https://lnkd.in/gN_jk-QN  #GTMdisrupted #gtmstrategy #prodmgmt #cpo #GTM

This #GTMDisrupted newsletter includes these topics: 1. CPOs Shifting from Release Velocity to Sales Velocity 2. The Customer Onboarding Roadmap: Urgent and Important! 3. Leading Product in Times of Uncertainty Read it here: https://lnkd.in/gjJk_K5V #onboarding #prodmgmt

In this episode of #GTMDisrupted, Michael shares how prioritizing customer-centric approaches drives growth and customer loyalty. Key Take Aways from this episode include:  Small Actions, Big Impact  Service Excellence as the differentiator  Integration with Marketing Listen here: https://lnkd.in/gZcZ2VK7 #prodmrktg #customercentricmarketing

Are you caught up on all 29 episodes of the #GTMDisrupted podcast? Here is a sampling of a few. Listen to all of them here: https://lnkd.in/gN_jk-QN #gotomarket #businesspodcast #prodmgmt

In the start-up world we all know that timing is everything.  However, there are other elements that combine to produce grit and staying power. I believe they are passion, purpose and a sense of calling.  Recently, I sat with Victor Brown, Founder and CEO of Xcellent Life, an early stage digital health company transforming healthcare with innovative software technology.  Victor has been leading the way at Xcellent Life for several years. He is driven by a sense of purpose, and a passion for disruptive innovation.  He shared his insight on a range of topics reflecting his journey as an early-stage Founder and CEO. Key learnings from this podcast include: • Purpose-Driven Innovation: Improving quality of life through wellness technology.  • Navigating B2B2C - delivering value to consumers and corporations  • Emerging business model - healthcare is an industry ripe for disruption from treating illness to prolonging life. Click the link below to listen:  Listen here: https://lnkd.in/gN_jk-QN  #GTMdisrupted #gtmstrategy #prodmgmt #cpo #GTM #healthtech #healthcare

Product management is where strategy and execution meet, resulting in great products and solutions. If your team does not have a definitive charter or their roles lack clarity, critical elements of the job will fall through the cracks. The right things will not get done. Our Product Team Assessment has been used by hundreds of CEO’s, COO’s and CPO’s to up-level their Product Management organizations and to create high-performance teams. When properly structured and staffed our clients have seen returns up to 5 times their product management investment. Learn more: https://lnkd.in/gW4QY_ux #prodmgmt #gotomarket #productstrategy

According to Rich Mironov, the priorities of a CPO have shifted from release velocity to sales velocity. The modern product executive must play a major role in using technology and the product to drive the economics of selling. Learn more in this episode of #GTMDisrupted: https://lnkd.in/e_W4ubFn #cpo #prodmgmt

Product management decisions can make-or-break a company or a product. Product management should be the central aggregation point that considers market needs, customer needs, and company strategy. From those inputs, a product vision and associated strategy is the outcome of which priorities for funding engineering efforts, sales, go-to-market strategy, pricing, packaging, positioning, services, and operation plans result. In this manner, product management should be the heart and soul of the product direction. Read more: https://lnkd.in/gRgdAXYA #gotomarket #prodmgmt #gotomarketstrategy

Ed Kless provides a unique perspective based on more than 20 years in partner strategy and development at one of the leading cloud business management solutions providers. According to Ed, one of the keys to accelerating growth and improving loyalty is creating and measuring customer value. Creating value as Ed describes it is about delivering knowledge-based services. Listen to our conversation: https://lnkd.in/gNyD8xjN #GTMdisrupted #prodmgmt #gotomarket