Product Consulting that Accelerates Product Sales Growth Market Driven Practices that Improve Outcomes #ProductManagement #gtmdisrupted #prodmgmt #cpo #gtmstrategy #gtm #productmarketing
Recently, I had an amazing chat with Phil Hornby, experienced product leader, coach, and technologist with over 20 years of experience about current product management trends. The disappearance of “zero interest” capital has forced product managers to focus on and to deliver business and commercial outcomes. Phil shares his diverse experience, believing the change in focus is not radical but it is a return to the roots of the product management role. Phil sheds light on the shifting dynamics within the profession and highlights the fact that this pendulum swing benefits product leaders and individual product managers now and in the long term. Key Take Aways from this episode include: • What is shifting in the role of Product Management • The Importance of Outcome-Based Metrics • A Return to Marketing Roots • A Need for Comprehensive Go-to-Market Strategies Don’t miss this episode of GTM Disrupted! Click the link below to listen: Listen here: https://lnkd.in/gN_jk-QN #GTMdisrupted #gtmstrategy #prodmgmt #cpo #GTM
