Marcel Marcondes’ Post

As the official beer partner of CONMEBOL Copa América, Michelob ULTRA is the ONLY way to gain superior access – along with a little help from Luis Suarez. Congrats to the entire Michelob ULTRA team. #futurewithmorecheers

We’re going for gold with Corona Cero.    Our global beer sponsor of the Olympic Games, Corona Cero, launched its first campaign, spotlighting the golden moments of the Games and inspiring the world to embrace those meaningful moments in our everyday lives– no matter how big or small.     By elevating our no-alcohol beer Corona Cero to the Olympic stage, we are bringing more moments for cheers and choice for consumers – helping strengthen beer as a category of moderation for all occasions.     Let's raise a Corona Cero to celebrate the power of golden moments. Cheers to many more! Richard Oppy, Clarissa Pantoja, Miguel Merino, Antonella Babino, Emily Steven, Joao Pedro Gentil Zattar, Rodrigo Cabaleiro, Fábio Baracho Martinelli, Eelco van der Noll, Isabela Delai, Sebnem Erim, Camille Pecor, Elito Siqueira, David Zapata, Jorge Velásquez, Sebastian Schuliaquer #FutureWithMoreCheers #Olympics #Paris2024 #GoldenMoments

Today Kantar released their BrandZ report establishing Corona as the most valuable beer brand in the world, followed by Budweiser. AB InBev has 8 brands in the top 10. Growing our Megabrands is a key part of our strategy to lead and grow the category, so with humility, big dreams and resilience we’ll keep working to earn it every day.

Our Megaplatforms Season has begun with Stella Artois kicking things off with The Perfect Serve at Roland-Garros in Paris. Crafted from the clay of the Philippe-Chartier Court, the brand turned Stella Artois’ most distinctive asset, the chalice, into a clay trophy to celebrate 'The Perfect Serves' of the tournament. Congrats to the whole Stella Artois team. #futurewithmorecheers

Marketing only drives results when it's effective. So it’s a huge honor to have AB InBev named by Effie Worldwide #1 for the third year in a row. Grateful for our team and partners that keep working to get better every day. Let’s keep going for gold! #futurewithmorecheers

Wow...another major recognition. Led by our Mega Brands Corona, Bud and Ultra - and powered by our Superhero partners. See you at the Justice League ;-)

Thanks to The One Club For Creativity for this recognition. It wouldn’t be possible without our team of brand builders and amazing agency partners around the world. #futurewithmorecheers

Great to see Corona #1 in the Brand Finance 2024 Most Valuable Beer Brand Rankings. And four ABI brands in the top 5.

Today we released our Q1 2024 results where we delivered another quarter of broad-based top- and bottom-line growth. Our performance was led by our megabrands which represent the majority of our revenue with a 6.7% revenue increase, led by Corona, which grew by 15.5% outside of its home market. Thank you to our colleagues around the world who enable us to create a #futurewithmorecheers.

Superior light beer - and more. Proud of our Michelob Ultra Team for being recognized as the Clios 2024 Advertiser of the Year! #futurewithmorecheers