Today Kantar released their BrandZ report establishing Corona as the most valuable beer brand in the world, followed by Budweiser. AB InBev has 8 brands in the top 10. Growing our Megabrands is a key part of our strategy to lead and grow the category, so with humility, big dreams and resilience we’ll keep working to earn it every day.
Let go, Corona ! 🍻🍻🍻
Simon Hakim
3w
I think about this sort of stuff all the time. For me, Corona is an example of a beer doing one thing well. It's been able to show up from one generation to the next again and again. Especially in a climate where people are drinking less beer, a high cost of living etc, this is great news for brand owners AB InBev I also find it intriguing that Snow (a Chinese Beer brand jv with The HEINEKEN Company) sits within the top 10 most valuable beer brands in the world, valued at US$3.5 billion.... but doesn't get a mention (or does it?). Go figure. #beer #alc #singleminded #marketleader #brand #marketing #business
Wow 4 of the Top 5 are ABI, 8 of the Top 10 .... 😎 the best marketing school. Congrats to all brand managers and agencies.
ecommert®
3w
Congratulations to Corona and Budweiser on their top rankings in the BrandZ report—AB InBev's strong presence underscores the power of omnichannel performance in building and growing global megabrands. Marcel Marcondes AB InBev
Muito sucesso.🇦🇴
Neha -
1w
Keep growing!
Makes sense, besides being a great Beer, Corona's marketing and investment on activations is very much visible anywhere you go. 🍻
Amazing job. Just a small correction, it’s 7 brands out of 10. Heineken, Skol and Guinness are the 3 brands that do not belong to ABI. Does not really change the picture nor the achievement.
Independent Innovation Director ➤ Helping BFY Food & Beverage Brands Stretch Into New Categories To Increase Impact 🌱 Consultant | Advisor | Facilitator | Strategist | Ex Yum! & Unilever Brand Manager
3wIs this based on annual sales or some other KPI?