We've worked with 100s of DTC brands. And, we've noticed three things they do not get right in their post-purchase flows: 1. Timing and frequency of the emails 2. Not being consistent across all marketing channels 3. Tendency to 'overthink' (Yes, you read that correctly!) Our Head of Strategy Innovation Bogdan Birtom explains them in this video 👇 Get more such actionable insights and elevate your email game: https://lnkd.in/dsDFSaXN 🚀 #DTC #EmailMarketing #eCommerce
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Head of Marketing @ Maestra | Experienced but still curious marketing leader | Online retail & DTC, CRM, Analytics, Content, Media, Branding
2024 strategic marketing solutions for online retail and DTC brands 11/50. “Welcome Series” email flow by Pinemelon The series has evolved into a dynamic flow with multiple branches, where email content (including discounts) varies based on whether the customer has made their first purchase and subsequent purchases. Each email includes personalized product recommendations to help customers select products they’ll love. Stage: Campaigns Metric: Conversion rate Solutions: • Deep segmentation and real-time personalization. Adjust content and discounts based on purchase history and recency • Integrated rewards: promo codes • AI-driven product recommendations
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President/Owner at Wave Point Digital || Father of an Amazing Son || Part Owner of a Storied NFL Franchise
Think direct mail is dead? Think again. We don't do direct mail, but it can integrate into your digital strategy to create a true omnichannel marketing campaign. Not sure where to begin with direct mail? Check out JHL Digital Direct. #directmail
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Partner & CEO at Barrel · Collaborating with brands to design customer-first experiences that drive value
With every client engagement, we ask — where does the website fit into the brand’s ecosystem? If we can't answer that question, it will be tough to add value. Plus, from a long-term perspective, if it doesn't make sense for them as a business to invest in their website, it’s important to align on that upfront. Take a CPG brand that doesn't sell online. We can still help them grow, but in a different way than a DTC brand. One relies on their website to strictly build customer relationships, provide education, drive traffic to other channels, and share their story. The other focuses on driving e-commerce conversions. We need to be realistic and curious about each client's unique needs and what that means for how we manage our relationship and our future together.
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Over the last 15+ years, I have helped many 7 to 9-figure DTC brands. I've had one BIG realization. Many DTC brands are overcomplicating Email/SMS funnels. Use my simple funnel playbook to scale past $1M+. 👇
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$39.36 billion: that’s what brands in the U.S. will spend to support their direct mail marketing efforts this year. But with marketers facing intense pressure to generate higher returns from every dollar of investment—and more competition from emergent channels popping up every day—where will that spend head from here? How should direct mail’s role likely evolve as its cements its place in the omnichannel marketing mix? And what innovations are leading brands to generate new kinds of value from the mail channel? Winterberry Group’s Jonathan Margulies will address those questions and others at the Association of National Advertisers Data & Direct Marketing Committee Meeting on November 1st while he reviews the findings of Winterberry’s latest research report, Delivering Performance | Direct Mail in the United States 2023, published in partnership with the United States Postal Service Register Here: https://bit.ly/405ZcNA Not an ANA member or can't make it? Don't worry! You can download the white paper here: https://bit.ly/3MepiIN
Data & Direct Marketing
winterberrygroup.com
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WHY is MER a better metric than ROAS? If you care about profits for your brand, then you should care about your MER. Our senior performance specialist, Karina Calvaresi explains why. Unlike ROAS, which only measures the direct return on ad spend, MER evaluates the overall effectiveness of your marketing spend across all channels. It captures the holistic impact of your marketing efforts on revenue, including indirect influences like brand awareness and customer loyalty. By shifting focus to MER, you gain a more comprehensive understanding of how every marketing dollar contributes to your brand's growth, not just in direct sales but in building a robust, loyal customer base. Follow us to learn more about #ecommerce.
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Mastercard Acquiring Innovation Hub Lead, UKI : Partnering with acquirers to accelerate the ideation, creation & deployment of innovation
Retailers are making investments to upgrade their digital advertisements, personalization tactics and overall loyalty programs. But how can retailers determine if these initiatives are driving sufficient ROI? Click below to get some insights. https://lnkd.in/eMpbaEkz
The retailer's guide to loyalty experimentation
mastercardservices.com
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Director of Relationship Development @ Mastercard | Growing Relationships, Enhancing Consumer Experience, Preventing Fraud, Delivering Value.
Retailers are making investments to upgrade their digital advertisements, personalization tactics and overall loyalty programs. But how can retailers determine if these initiatives are driving sufficient ROI? Click below to get some insights.
Mastercard Acquiring Innovation Hub Lead, UKI : Partnering with acquirers to accelerate the ideation, creation & deployment of innovation
Retailers are making investments to upgrade their digital advertisements, personalization tactics and overall loyalty programs. But how can retailers determine if these initiatives are driving sufficient ROI? Click below to get some insights. https://lnkd.in/eMpbaEkz
The retailer's guide to loyalty experimentation
mastercardservices.com
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In today's competitive retail landscape, leveraging promotions like digital rebate offers are paramount for driving foot traffic and boosting sales. Whether it's enticing cash-back deals, irresistible Buy 1 Get 1 Free offers, engaging sweepstakes, or enticing post-purchase rewards through referrals, these strategies are game-changers. With platforms like VTAGZ, you have the power to tailor your landing page offers and conduct A/B testing to pinpoint the most effective offers and strategies. By analyzing data-driven insights, you can ensure that your promotional efforts are optimized for maximum impact, driving more consumers into your stores. #Rebate #RetailMarketing #Marketing #CPGBrands
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Digital advertisements, personalization tactics and loyalty programs can be critical #performancedrivers. By using business experimentation, #retailers can take these initiatives to the next level with more accurate measurement and #optimization capabilities. https://lnkd.in/gZPMQHzA
The retailer's guide to loyalty experimentation
mastercardservices.com
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