Thomas Lue Lytzen’s Post

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Director of Ad Sales & Tech at Ekstra Bladet

Thank you for great company on stage, Madhav Chinnappa, Patrick Rademacher and Jerusha Raath at the WAN-IFRA, the World Association of News Publishers World News Congress in Copenhagen. Happy to give my #dkmedier perspective on how to rethink the sales funnel in an ecosystem that gets ever more automated - and likewise great to hear how Swiss and South African markets are tackling this. Also thanks to Josefine Vännman and Robert Johansson for their thoughts on retail media and Amazon's position.

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