✨Different Channels = Different Audience✨
Based on our experience in Marketing and Advertising, we've gained valuable insights into the diverse audiences of major social media platforms: X , Instagram, Meta, and LinkedIn.
X(formerly Twitter): Known for its diverse audience🫂, X attracts users interested in real-time updates, trending topics📈, humor😆, and following influencers or public figures. The audience here is vocal and actively participates in conversations.
Instagram: Instagram's audience is predominantly younger👶🏻, especially those under 35, who are drawn to audio-visual content related to fashion, lifestyle, travel, food, fitness, and entertainment. Engagement rates on Instagram are notably high, making it ideal for creative and youth-focused advertising🤳🏼.
Meta (formerly Facebook): As the "grandfather"🧓🏻 of social media, Meta serves an audience interested in news📰, entertainment, and community events. Users here may be less likely to engage unless prompted by family connections or close relationships.
LinkedIn: LinkedIn is favored by a highly professional and business-oriented audience👩🏻💻 interested in industry news, career development, networking, business insights, and professional growth📈. Users engage with articles, industry reports, job postings, and networking updates, focusing primarily on career advancement, recruitment, and professional networking.
These are some of the insights that we have collected over the years about the different audience these different channels cater to. If you have any additions or feel we've overlooked something, please let us know.
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