Logical Media Group’s Post

We're embracing the tropical vibes... with a focus on creativity! On today's Creative Team Tuesday, delve into how our team builds captivating email templates. Want to work with our Creative team on templates like these? Start a conversation with us ➡️ https://bit.ly/LMGContact

🚨 Save up to 18 years of data with us! 🚨 What? Why? If you didn't know, now you know: Universal Analytics data is going away... FOR GOOD... on July 1. And, starting September 1, there will only be a 14-month lookback window on GA4. To serve you and your data management needs, we are proud to announce that we have a new service offering in the form of CDP (Customer Data Platform). For more details from Director of Innovation, Brad Cameron, and Director of Product, Marta Vucci, read up on our latest blog! ➡️ https://bit.ly/4c4nQDO

It's suave. 👔 It's alluring. 😏 It's breathtaking. 😍 It's eye catching. 👀 What is it? TEXT If you want your brand's voice to capture people's attention, start a conversation with us. Why? Because #TextSells. https://bit.ly/LMGContact

For today's Creative Team Tuesday, we dig into the process of making a client's social media ads. We know you like what you see, so grow your brand by partnering with our Creative team! Start by having a conversation with us today 👉 https://bit.ly/LMGContact

When product messaging and visuals collaborate, it's the best of both analytical and data-driven marketing and creative marketing worlds colliding. At Logical, one of our team members who specializes in messaging is SEO Content Strategist, Natasha Gayle. Understand how Logical — and Natasha herself — approaches product messaging that works. https://bit.ly/3UgTEi9

B2B Growth Marketing Manager, Brad Cameron, is passionate about transforming partnerships — especially those in the B2B landscape — into more palatable strategies and humanized marketing. Say hi to Brad today and read up on what they've written regarding the FlyFunnel approach to marketing. https://bit.ly/49HhWGq

Understanding how to update and optimize landing page and website hero images can be quite the task. Looking for motivation or tips? We have you covered! In this blog, which includes mentions of boxed text and half-gradient overlays, we break down 9 ways to style such images for your website. https://bit.ly/45SJ2bR

Marketing agencies have to be constantly innovating their own product to adjust for industry standards. Some do this quietly with annual product updates, others rest and iterate in live time. Understanding how your marketing partner — or prospective partner — prevents product stagnation is a critical part of the evaluation process. Last year, Logical addressed this problem through an internal program called "Tuition Dollars". If our teams want to test drive a new product, beta test a new platform, ad type… you name it, we carve out non-billable hours to develop our team through hands-on experience. We don’t think our clients should have to pay for us to master a new skill, but this method ensures our client’s get industry innovations as they arrive, without having to adjust their scope. Feeling behind on industry innovations? Talk to our team about planning an innovation strategy https://bit.ly/4aXmEkj

We’ve spent a few weeks this spring exploring the current "State of Search," and how we’ve helped our clients adjust their strategies to take advantage of Google's latest algorithm updates (especially Google's large March update). What can’t be measured, however, can’t be improved. Logical offers these tips for taking better performance measurements to guide better optimizations. What steps have you taken to evaluate your search performance this year? Let us know by popping your thoughts in the comments! https://bit.ly/3xBJGiF