Marketing agencies have to be constantly innovating their own product to adjust for industry standards. Some do this quietly with annual product updates, others rest and iterate in live time. Understanding how your marketing partner — or prospective partner — prevents product stagnation is a critical part of the evaluation process.
Last year, Logical addressed this problem through an internal program called "Tuition Dollars". If our teams want to test drive a new product, beta test a new platform, ad type… you name it, we carve out non-billable hours to develop our team through hands-on experience.
We don’t think our clients should have to pay for us to master a new skill, but this method ensures our client’s get industry innovations as they arrive, without having to adjust their scope.
Feeling behind on industry innovations? Talk to our team about planning an innovation strategy
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Digital Marketing Specialist @ Sport Court
1moI can’t emphasize the impact Brad has had on myself and our company! They are the consummate professional and always rise to the occasion. I know I can count on Brad for anything, whether it’s business or just a good chat. They are one in a million!