Liz Kramer Myslik’s Post

Vital Farms x Back to the Roots, Inc. x Target “CONNECT TO WHERE YOUR FOOD COMES FROM” Today we announce this beautiful collaboration with Vital Farms! Get a special discount when you buy Vital Farms eggs + any Back to the Roots product, nationally at Target stores and on ibotta! 🔥🚨 🥚 🌿 🎯

Congratulations to Nathan Swanson who has been promoted to Vice President. Nate's dedication, insights, teamwork and love for helping entrepreneurs inspire all of us. He does great work and we are proud to have him on our team. Here's to Nate!

Our Back to the Roots, Inc. Kids's Workshops with The Home Depot are back and going to be bigger ever! Get free co-branded Back to the Roots x The Home Depot Kids Workshops organic seeds and build your own garden planter to take home. Join Ayesha Curry, Gabrielle Union, Alyssa Milano & 500,000+ kids this Saturday April 6th, from 9am-12pm at any of the stores nationwide - register at www.homedepot.com/kids (While supplies last. Kits may vary) Let's grow! 🌱

Last chance. CPG Financing Month starts on Tuesday. =================================== Hello emerging CPG brand entrepreneurs! Join in for CPG FINANCING MONTH led by FinancingMan Keith Kohler.  Keith will be joined by 32 great speakers including Liz Kramer Myslik from Loft Growth Partners. There are twelve 60-90 minute sessions … easy to remember ... every Tues, Wed and Thurs in February at 2pm eastern. Recordings will distributed to registrants.  It’s only $135 with discount code LMYS.  Sign up at www.CPGFinancingMonth.com!

Happy Tuesday CPG emerging brand ecosystem. Loft Growth Partners is privileged to partner with some has most amazing entrepreneurs and emerging CPG brands (see below). But in the process, we meet thousands of entrepreneurs each year that are looking for smaller investments than fit our charter.  To that end, over a decade ago, we compiled and update periodically an Angel Group list.  NEW: we’ve now compiled a list of institutional investors writing $250,000 to $2,500,000 checks.  Both are archived in the RESOURCES section of www.LoftGrowthPartners.com site (along with many other free entrepreneur tools, videos, etc.). Help yourself! (And, institutional investors aren’t appropriate for every business – there are many other great options that Elliot Begoun from TIG Brands writes regularly about such as: https://lnkd.in/gvWeeuSy and https://lnkd.in/guSkuueD). Current LGP partner companies including Back to the Roots, Inc. (led by Alejandro Vélez Ramírez and Nikhil Arora), Blue Dog Bakery (August DeLuca), Good Karma Foods, Inc. (Mike Murray), No Cow (Eric Haddenhorst), Surratt Beauty (joyce avalon and Heidi Manheimer), The Seaweed Bath Co. (Tim Schaeffer), The Sill (Eliza Blank), Unbun Foods/Fat Snax (Gus Klemos) and Wonderbelly (Noah Kraft and Lucas Kraft).  Sharon Kieffer, Liz Kramer Myslik, Kim Anne Starke, Nathan Swanson, Mark Baum, Bob Burke, Steve Hill, Betsy McGinn, Shekhar Mitra, Ph.D., Bruce Nierenberg, Donald Roland, Corinne Shindelar, Tom Simone, Robin Vogel. #cpg #cpgbrands #financing #investors #investorcommunity

You're invited! Join us next Wednesday, July 26th for a FREE workshop: https://bit.ly/3rAezkr ⬅️ RSVP An often-misunderstood component of #ecommerce strategy is profitability, the factors that impact it, and metrics to measure it. There are more components to consider than just simple unit economics or the traditional costs of doing business in brick-and-mortar #retail. Additionally, the whole cash flow dynamic can be a lifesaver for brands with near instant payment collection rather than 60-90 days that is often the norm in #brickandmortar retail. Betsy McGinn, Founder of McGinn eComm will lead an E-Commerce Profitability workshop featuring Alli Reed, Founder and CEO of Stratia Skincare, and Brett Lemker, Founder and CEO of optiAMZ. Alli’s direct to consumer (DTC) sales platform has been a foundational and thriving component of Stratia’s success. Brett founded one of the top #Amazon brand management agencies after spending his career building brands on Amazon.  They will share best practices on both these essential e-commerce platforms, provide real-world tools, and share their experiences on how to make DTC and Amazon profitable while maximizing cash flow opportunities that both e-commerce models provide. #cashflow #cashflowmanagement #entrepreneurship #entrepreneurs #amazonmarketing #ecommercetips #startupgrowth #naturalproducts #organicproducts #profitablegrowth