TIG Brands

A big weekend for the TIG Brands family

Is this our dot-com moment?

When you do this, you decide to be a house flipper rather than a homeowner. https://lnkd.in/gzrpwJcQ #naturalbiz #entrepreneurship #food #startups

What are the four functional areas every founder should focus on? https://lnkd.in/gVq7zFHr New Hope Network #expowest2024 #naturalproducts #cpgindustry #naturalbiz #entrepreneurship #food #startups

It is Expo West Week 2024 Check out all we have planned. https://lnkd.in/gSyVE3GZ #entrepreneurship #startups #food #naturalbiz New Hope Network #expowest2024 #cpgindustry #naturalproducts

Spotlighting one of our incredible TIG Collective Advisors: Jenny Burns As Senior Director, Brand Equity, Innovation & Communications at Applegate, Jenny is charged with preserving and strengthening the long-term health of the nation’s leading natural and organic meat brand. Her team serves as the engagement point with consumers, bringing the brand’s mission and values to life across owned and earned marketing channels. Jenny is also responsible for setting the strategic vision for brand growth, including the development and execution of “white space” innovation platforms. Since joining the company, she has expanded Applegate’s reach into frozen breakfast, fresh snacking, meat + plant blends, and premium pasture-raised pork sausage—earning the brand multiple features in Whole Foods Market’s annual trend report and 4 NEXTY Award final round inclusions (with 2 glorious wins at Natural Products Expo West!). Previously, Jenny held brand marketing and mission roles at Honest Tea and Dang Foods. She spent the early portion of her career at design firms leading branding & innovation projects for consumer food and tech companies. Jenny holds an MBA from UC Berkeley Haas and a BA from Cornell University. Thank you, Jenny, for all you bring to the #TIG community! Elliot Begoun WavenDean Fernandes Jenny Cawthon Charity Bridegroom #TIGBrands #TIG #TIGCommunity #TIGCollective #advisors #entrepreneurship

They have or will raise funds under structures and terms that are in alignment with their desired outcome. https://lnkd.in/g2aSqH9x #startups #naturalbiz #entrepreneurship #food

Attending #ExpoWest? Don't miss this session.

Spotlighting one of our incredible TIG Collective Advisors: Jeff Woelker Jeff is a technology-focused digital marketing leader with nearly 20 years of strategic and tactical experience across industry verticals (CPG, Travel, BtoB, e-commerce, health care, retail, telecom, and automotive). He has extensive experience in converting business challenges into actionable plans and programs with technology as an enabler. Jeff is proficient in working in ambiguous environments and creating business value where none previously existed. He has an entrepreneurial mindset and is willing to take measured risks to prove out new business avenues and revenue streams. Jeff is always keeping an eye towards the future to maintain current momentum, while still challenging himself and his team team to constantly innovate. Jeff is also the creator and founder of the Underground Donut Tour. A global food tour business operating in the US, Canada, Ireland and the UK with over 100 contractors and full time employees. Thank you, Jeff, for all you bring to the #TIG community! Elliot Begoun WavenDean Fernandes Jenny Cawthon Charity Bridegroom #TIGBrands #TIGCommunity #advisors #entrepreneurship #TIGCollective