Liverpool FC to use Liver Bird across digital platforms. It will be used to represent LFC across all the club’s social media platforms, the official website and mobile app. The Liver Bird will also be used in a digital and TV context next season by national and international media, including the Premier League’s host broadcasters. With more than 86 per cent of visitors to Liverpoolfc.com and 98 per cent of users of club social channels coming from mobile devices, there is a need to make club branding much clearer and more legible in increasingly smaller spaces. Read more about the change here https://lnkd.in/gs6VP9Qg #digitalbranding
I like it though I would have preferred us to drop the full stops between the letters. The design would look cleaner and less fussy without them.
Good to see an approach that offers consistency and clarity on platforms so often viewed on small screens, where the detail of the badge wouldn't be clear.
Sometimes you only require the #vision…. Can I also suggest, Liverpool Football Club, that you have 2 versions…to reflect both “Bella” & “Bertie”…just an idea 💡? #ynwa
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Good to know!
At last, been looking forward to this since it changed! We will never forget, but simple branding is critical for brand affinity and value! YNWA
I use it as my whatsapp profile pic too....YNWA!
I agree!
Healthcare Sector Manager
2wUnderstand the decision, but remember our club crest holds so much meaning to us as fans so please don't remove it from Anfield as well