Liverpool Football Club’s Post

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Liverpool FC to use Liver Bird across digital platforms. It will be used to represent LFC across all the club’s social media platforms, the official website and mobile app. The Liver Bird will also be used in a digital and TV context next season by national and international media, including the Premier League’s host broadcasters. With more than 86 per cent of visitors to Liverpoolfc.com and 98 per cent of users of club social channels coming from mobile devices, there is a need to make club branding much clearer and more legible in increasingly smaller spaces. Read more about the change here https://lnkd.in/gs6VP9Qg #digitalbranding

Liverpool FC to use Liver Bird across digital platforms - Liverpool FC

Liverpool FC to use Liver Bird across digital platforms - Liverpool FC

liverpoolfc.com

Shôn Hughes

Healthcare Sector Manager

2w

Understand the decision, but remember our club crest holds so much meaning to us as fans so please don't remove it from Anfield as well

John Espirian

Relentlessly helpful® LinkedIn® nerd, trainer & consultant. Espresso+ community leader. Content DNA author. UpLift Live co-organiser. Not a douche canoe 🍍

2w

I like it though I would have preferred us to drop the full stops between the letters. The design would look cleaner and less fussy without them.

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Good to see an approach that offers consistency and clarity on platforms so often viewed on small screens, where the detail of the badge wouldn't be clear.

Neil Blankstone

Consultancy, Collaboration, Business Development, Discretionary & Advisory Investment Management, Dealing with Advice and Execution Only Services, to Private Clients, Trusts, Pension Funds and Charities

2w

Sometimes you only require the #vision…. Can I also suggest, Liverpool Football Club, that you have 2 versions…to reflect both “Bella” & “Bertie”…just an idea 💡? #ynwa

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2w

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Abdo Dalash

A étudié à Mostafa stambuli

2w

Good to know!

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Dean Jooste

Experienced Telecoms Enthusiast | Seeking a New Role

2w

At last, been looking forward to this since it changed! We will never forget, but simple branding is critical for brand affinity and value! YNWA

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Dharshan Ramdutt

Multimedia Designer @ Vodacom Financial Services | Creative Direction, Advertising Campaigns

2w

I use it as my whatsapp profile pic too....YNWA!

Nnadozie Godson Amadikwa

Educator | Disciplinarian | Facility Manager | HRM | Hospitality Professional | Talent Scout | SDGs advocate | Administrative Coordinator.

2w

I agree!

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