Liverpool Football Club’s Post

Liverpool FC has revamped its museum for the first time in a decade, to retell the club’s story in a brand-new immersive way. Located in the heart of Anfield it’s a tribute to the legacy of the club for fans from all over the world to discover and experience the LFC story from past to the present. State-of-the-art exhibits showcase iconic moments, legendary players and illustrious achievements. The relaunch has integrated cutting-edge technology including multimedia installations to bring the history of the club to life. It was officially opened by Ian Rush last night during an evening of celebration unveiling nine new areas of discovery. To book the LFC Stadium Tours & Experiences head to https://lnkd.in/eWJ3uSNY

Jürgen Klopp has agreed to become an honorary ambassador for LFC Foundation, with his commitment to the club’s official charity continuing following his departure as Reds boss. Klopp has been a long-standing admirer and ambassador of the LFC Foundation, and has supported it in many different ways, whether it be welcoming visits to the AXA Training Centre, speaking publicly about the vital work happening every day across the Liverpool City Region or attending events to raise awareness and funds for the charity. Read more here: https://lnkd.in/evJwYbtd

Season tickets for LFC Women’s 2024-25 campaign are now on general sale. Be a part of the exciting new chapter for Matt Beard’s side as they move home stadium to St Helens and look to build on last season’s impressive fourth-placed finish. New for the 2024-25 season, all LFC Women season ticket holders, including those who have already renewed, will receive a 10% discount on official LFC retail both in store and online, terms and conditions apply. LFC Women season ticket holders will also receive priority access to LFC Women’s away games throughout the upcoming campaign, while junior season ticket holders will be in with a chance of winning a mascot package for games throughout the season. Full details can be found here: https://lnkd.in/dFzvSAPg

Liverpool FC legends John Barnes, Robbie Fowler and Vladimir Smicer brought ‘Welcome to Anfield – The LFC Experience’ to Reds supporters on the Chinese mainland last week. The three former players met with fans at the Taikoo Li Chengdu shopping centre to showcase the interactive Anfield experience, which offers a range of unique opportunities such as walking through the iconic Shankly Gates and the players’ tunnel under the world-famous ‘This is Anfield’ sign. The unique, free pop-up exhibition is a collaboration between LFC and Swire Properties and allows the club to bring its amazing ‘Welcome to Anfield – The LFC Experience’ to supporters across the Chinese mainland and Hong Kong within Swire Properties’ shopping centres. Read more on this story here https://lnkd.in/ebmugJNg

The new home for Liverpool FC Women has been transformed with a brand-new, high-performance pitch at St Helens Stadium. New timelapse footage released today has captured the five-week process of removing the old turf and installing the Premier League-standard Desso pitch – watch in the video in the link below. https://lnkd.in/e64FwHMg

Liverpool FC and principal partner Standard Chartered's Train the Trainer programme provides coaches with the skills to empower and inspire the next generation of girls in sport, helping to turn them into leaders on and off the field. To learn more and watch additional "Play On: Train the Trainer" videos, visit: sc.com/play-on

Following devastating floods in LFC goalkeeper Alisson Becker's home state of Rio Grande do Sul, LFC Foundation are raising funds to support and provide aid to those who need it most. With the Foundation's support, Alisson is launching a one-off auction with match-worn shirts from the last match of the 2023-24 season, alongside a range of signed football boots from the squad. Learn more and access the auction here: https://lnkd.in/egM75Xxh

To celebrate the end of another incredibly successful season for LFC Foundation, we caught up with its chief executive, Matt Parish. Parish reflected on the many highlights for the charity during 2023-24, from its sold-out official legends charity match at Anfield to the release of its third social impact report, recent award wins and plans for the next campaign. Discussing LFC Foundation’s impact, Parish said: “It’s our biggest ever, we’ve supported over 122,000 participants and generated a social value of over £80 million, which for every £1 raised we turn it into £14 worth of value for our communities, which we are super-proud of.” Watch the full interview below or read more here: https://lnkd.in/e-rVJERs

Liverpool Football Club is proud to welcome Husqvarna Group, a pioneer and global leader in smart mowing and robotic technology, to its partnership family. As part of the multi-year global agreement, Husqvarna will become the official groundskeeping partner of LFC, the first partnership of its kind for both parties.   Since 2021, LFC has been using Husqvarna robotic mowers to maintain the pristine conditions of the pitches and green spaces at AXA Training Centre and AXA Melwood Training Centre, supporting our grounds management team to ensure LFC’s playing surfaces continue to be of the highest standard for players. Through this partnership, Husqvarna’s state-of-the-art equipment and innovative solutions will be more deeply integrated into LFC’s groundskeeping teams’ daily routines and pitch upkeep, making it a key part of creating and maintaining optimal pitch conditions for elite level playing and training. You can read more about this new partnership here: https://lnkd.in/ejPBRVYM