Lara Acosta’s Post

Video is one of the worst ways to grow on LinkedIn (Here's why I'm going all in on it anyway) This year I've heard the "video is the best way to grow right now" phrase way too much. I disagree, heavily. 1. There's added friction to watch a video vs just reading 2. You need authority for people CLICK to watch it 3. Most people are honestly not good at it Writing dominates Linkedin, it's part of its culture. Video is a great complement as it builds connection. But in order to go all in on video, first: Master hook writing → helps with video scripting Post written conent first → turn good ones into scripts Build a loyal audience → easier to get people to watch u This ensures every video delivers outstanding value. Listen: Video may be getting me more "reach" now. But my best videos are based on my viral posts. And the copy above the video is still key for it to perform I'm going all in on video because I can afford it. I've built the audience, have the content, team and time. An audience that was built on educating concisely. Content that came from hours of learning. So if you're doing it JUST for growth.. Focus on mastering writing and audience building first. P.S. Do you prefer video content on Linkedin or text? Be honest!

How to get "lucky" on LinkedIn this week. (Steal my high-value strategy at the end) Before sending more connection requests read this: 1. Be where high-value people are. 2. Show your skills by dominating your niche 3. Connect with people you'd actually want as friends The reason I got featured In Forbes? I invested and signed up to a high-performance gym. The most elite athletes went there, I was only student. Years later, that single investment got me 20x returns. But only because I proved to be a high-value person too. Replicate this by: 1. Investing in a quality gym, workspace or mastermind 2. Build relationships with those who you admire there 3. Write content on the problems you can solve for them And the last step but the most important one: 4. In conversations, when they mention a struggle ↳  Solve it for them for free right then and there. I filmed a video for her fixing their personal brand  + a plug and play system she implemented right away. She went viral the next day. Build your offline brand as much as your online one. PS: I'm dropping more networking strategies on the 9/07 at 4pm CET. Sign up here :https://lnkd.in/ez_jyRwE

3 LinkedIn content writing rules I use to get clients. 1. Every post must introduce a problem 2. Every post must bring the solution to it 3. Every post must have 100% of the value up front. This is my sure-fire way to get inbound leads, weekly. Let's break it down: - You call out their current problem in the hook: Example: Your lack of focus is killing your productivity. - You introduce a solution to said problem (immediately) Example: I've built a proven blueprint to deep focus - You write out the full system/guide/framework. Example: Here's my 7-step system to fix that in 60 days: Bonus tip: Every piece of content should have 1 focus. 1 main problem. 1 main solution. 1 main person. This helps keep your content mega-targeted. And if you have too many solutions? Good! You now have unlimited post ideas too. Make every single post easy to implement. Break it down into simple steps. And never forget, to always give 100% away for free. The more you give, the more you get. Happy Sunday! P.S. Repost this ♻️ Someone out there might use it!

The secret to a powerful personal brand? Authenticity. But 99% of people fail to do it well. There's too much focus on: 1. Trying to re-invent the wheel 2. Being someone you're not 3. Following someone else's success model I've fallen trap to this many times. I call it the 'Authenticity Paradox'. Where the more authentic we try to become, the less we actually are. It's a rat race of its own. What you should focus on instead? 1. Tell your story ↳ Share your unique experience ↳  Inspire others while you're in your journey. 2. Focus on the transformation ↳  Bring people "in" ↳ Educate others while you're learning. 3. Keep on doing new things ↳ Entertain others by showing your side of  business Don't post a selfie because it works for someone else. Post because it aligns with you. Authenticity isn't a marketing strategy. Do what feels right to you, never others. Stop following trends, start creating them. PS: Who is the most "authentic" personal brand? Tag them below! https://lnkd.in/ez_jyRwE

2018: Applying to internships at Semrush 2024: Teaching a class inside of their platform! Here's exactly how I got here (without a CV): As an aspiring marketer, I had no "relevant" experience. My CV never stood out. It kept on getting ignored. So I built a live portfolio of my true 'talent' on LinkedIn. If I was to start again, I'd... 1. Pick 1 specific niche to write about on LinkedIn ↳ Influencer marketing ↳ AI tools for businesses 2. Create content breaking down relevant news ↳  Top 10 influencer campaigns in July ↳ Weekly AI updates businesses shouldn't miss 3. Have a clear photo, banner and headline ↳ High-quality profile pic (first impressions matter) ↳ Simple headline and banner stating what you do I broke this down to a science here: https://lnkd.in/e5MBwnaC 4. Add industry connections daily ↳ List 100 people who you'd love to work with ↳ Send them PERSONALISED connection requests To get accepted? Make sure your content is relevant to them. Effort over perfection, show them your potential! This is exactly how I started on LinkedIn. And how now I get to work with the biggest brands. ♻️ Repost this post and I'll send you the course for FREE!