Kyle Dropp, PhD’s Post

The ShowHeroes team is currently at Cannes Lions International Festival of Creativity and CEO Ilhan Zengin has thoughts on this year’s atmosphere. This year’s Cannes Lions is very different from last year’s, where caution was the dominant feeling. But is it roaring excitement this year, or something more nuanced? Read his thoughts alongside other industry leaders in Digiday. 👇 https://lnkd.in/edYn9KD9 #Cannes2024 #CannesLions #digitaladvertising #digitalmarketing

I’ve spent the morning reflecting on all of incredible speakers and people I met at the UKCA conference this week. It’s hard to put into words just how valuable a conference like this is for smaller independent cinemas who often don’t have the time or resources to take a step back to think about the bigger picture or consider new ways of working. Here are some of the things I’ve been thinking about this morning… What needs to happen to get older audiences back into cinemas and what role can independent cinemas play? Across a number of the sessions speakers spoke about how this audience segment is lagging behind in attendance in terms of frequency as well as simply not having returned at all after the pandemic. I found it interesting that one speaker observed that there has been a trend towards awards titles skewing younger — which im included to agree with. I’m left wondering whether there is a content problem as there - anecdotally - seems to be fewer quality titles that appeal to this age group (stop it, you know very well what I mean!) released throughout the year. Surely this must impact on those habit-forming, frequency numbers. But also I was left thinking about the slate awareness problem that was frequently alluded too and the impact of highly segmented and often digital marketing focused spend from distributors. Is there a correlation between this and older audiences not returning / being aware of what’s coming out? One thing I think cinemas can do to combat this is longer run times as I feel that this audience in particular responds to word of mouth - I’d love to know if there is any data on this. Another hot topic was people’s decreasing lack of slate awareness and how cinemas should respond to this challenge. I loved Sunil Suri Reel Cinema’s approach to this which involved engaging their customers in a dialogue of what they would be interested in seeing through quizzes and surveys — which I’ve already shared with my team. But I’ve also kept thinking about Anthony Andrews approach at We Are Parable of curatorial trust and authentic community engagement and dialogue could be used in response to the problem of slate awareness. Is it a pipe dream for cinemas to build an audience that so trusts a programmer or season that awareness of the film diminishes in importance? This was also highlighted by Paul Vickery of Prince Charles Cinema whose words “‘make people part of your cinema” rang true to me. As a community owened cinema the Ultimate Picture Palace team are always speaking about how to best involve people in our cinema and it was great to hear from other cinemas about different approaches. Basically, I’m resuming the work week refreshed, inspired and a little more than ‘cautiously optimistic’. Brilliant work Phil Clapp and the team at UKCA.

Last week at Cannes Lions, Mark Ritson reminded us that creativity, while important, isn't the be-all and end-all in marketing. According to Ritson, the 4Ps (Product, Price, Place, Promotion) are tactical levers that should be employed only after you've nailed down your STRATEGY and DIAGNOSIS. One critical piece of advice he shared was the need to focus on targeting. In my experience this is the most complex and overlooked aspect when businesses approach me. Companies frequently ask how they can improve specific areas like their social media. But the problem always certainly lies deeper. It starts with a comprehensive review of the business—a diagnosis to identify what's working and what isn’t. Only after this can we look at targeting and positioning before moving on to tactics and channels, which are what people typically associate with marketing. Without this foundational work, your efforts are like putting plasters on a wound—patching things up without addressing the root cause. If there's one takeaway from Ritson's speech, it's to invest in strategy. This means truly understanding your target audience through research and segmenting the market to find where the most potential lies. And it's not as simple as just creating a 'persona'; it's about profiling your customers to understand their purchase journeys and behavioural traits amongst other things. By focusing on these fundamentals, you'll ensure your marketing efforts aren't just tactical but strategically sound. This way, you’re not working blind, but with a clear, effective plan in place. Feeling inspired? Let's talk about how we can significantly transform your marketing by going back to the basics. Email natsharp@sharpthinkingmarekting.co.uk #MarketingStrategy #Targeting #BusinessGrowth #CannesLions

🎨 Whether you're planning to visit the Cannes Lions Festival of Creativity next year or just curious about the buzz it's creating in the media, we've got you covered with the essential information you need. Here, we delve into the basics of Cannes and spotlight some of this year's award winners. 👉 P.S. Don't forget to check their official website for detailed information about the festival itself, registration for next year, and a comprehensive list of those shortlisted and the winners from this year. #CannesLions2024 #AdvertisingAwards #FestivalOfCreativity #MarketingNews #MarketingTrends

We've touched down in Cannes 🦁 and we're ready to take on the heat this week! There's nothing more exciting than being on the ground and connecting with our platform partners, clients and industry leaders. We, along with many others, are (perhaps overly) optimistic about getting invited to one of the many Spotify concerts. However, FOMO will be far less than in previous years, with the likes of Snap, Amazon, and TikTok coming through with great evening events featuring The National, Kelis, Honey Dijon, Tinashe, Mr. Eazi, INJI, + many more 🎶 There's no shortage of fantastic events (duh). Here are just some of the many that we're looking forward to: ⚡Amazon Port: Amazon are delivering the goods again with sessions including; Advertising that sparks emotion, Now trending: #Authenticity & Cracking the code to generative AI in ads. ⚡ TikTok Garden is unmissable as always; Made for TikTok: The Value of 'Always On' Creative & When Culture Is A Strategy are just two sessions in an epic lineup. ⚡ Pinterest Manifestival - food, fashion, tattoos and endless inspiration. What more could we possibly want. ⚡ Meta: NavigAIting the Future - a great pun and a great subject. Sold. ⚡ Snapchat: Beyond the Buzz: Using GenZ Insights to Create Balanced Generational Marketing. ⚡ Snap Beet TV: All About the Context: Leveraging AI to Reduce Brand Risk and Maximize Brand Equity. ⚡ CreativeX are also hosting a discussion on 'Metrics that Matter' all around elevating creativity to the board and C-Suite - we managed to score an invite to this one. 😎 If you want to meet up and chat, DM Dani Larimer or Jonny Mole. We’ll be sharing tons of exciting updates from Cannes on our TikTok and Instagram. Follow along below. #cannes2024 https://hubs.ly/Q02C6p8_0

Can readership patterns predict outcomes? If this years Oscar’s are anything to go by there were some clear indicators of the winners prior to the red carpet event which we saw via Teads Media Barometer Tool. Discover more on the blog here >> https://hubs.li/Q02plQCQ0 #oscars #viewership #tv #contextual #cookieless #data #teads #readership #consumertrends

Does Readership Predict Oscar Wins? Emma Stone's Lead: • Her Best Female Actor win, with pageviews five times higher than Lily Gladstone's, suggests a correlation between readership and winning. Best Actor Insights: • The competition between Bradley Cooper and Cillian Murphy for Best Actor was a hot topic, illustrating how widespread appeal and substantial readership can mirror the dynamics of Oscar outcomes. Despite Cooper's popularity, Murphy's win, coupled with the intrigue surrounding his potential as the next James Bond, significantly amplified his online footprint. Best Picture Trends: • Despite "Oppenheimer" winning Best Picture, "Barbie" dominated pre-Oscar conversations, thanks to its cultural impact, leaving many to question the exclusion of Margot Robbie and Greta Gerwig from the nominations. Discover more on the blog here >> https://hubs.li/Q02plQCQ0

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Everything About Season Passes and Memberships for Theaters and Sports: Setting up, Selling, Redeeming This article and video show you everything about season passes and memberships commonly used by theaters, community theaters, sports, film festivals, museums, theme parks, and many other industries. This video shows you how to set up season passes, sell them, the buyer experience, and redeeming the passes to buy tickets, both by the buyer and by your sales staff at the point of sale. Season passes and memberships are one of the more complex features in ticketing. Each event organizer may have a different definition for season passes and memberships. Most ticketing systems either don’t offer season passes at all or offer a very limited solution. Click here to continue reading... https://lnkd.in/gZSAruDQ #events #eventplatform #eventsoftware #eventticketing #FormalEvent #EventManagementSoftware #virtualevents #hybridevent #EventSolutions #Ticketor #eventprofs #eventtech #eventplanning #eventplanner #onsiteregistration #eventmarketing #eventmanagement #eventregistration #eventmeeting #tickets #music #concert #ticket #livemusic #live #show #entertainment #party #festival #theatre

With the arrival of 2024 comes the 2024 festival circuit! We’ve already begun our festival attendance, with Development Manager, Rae, attending RealScreen East– the largest unscripted TV network event in the US – in early February! Attending industry events such as festivals is incredibly valuable for us at Legacy for several reasons! 🤝 Networking Goldmine: The power of face-to-face connections cannot be overstated. Engaging with fellow filmmakers, producers, and industry professionals has opened doors to exciting collaborations and partnerships that go beyond the festival circuit. 💬 Relationships Matter: Beyond the screening rooms, the informal gatherings and industry events have been a fantastic space for building genuine relationships. Personal connections foster trust and understanding, creating a solid foundation for future collaborations and projects. 📈 Market Insights: Attending panel discussions and workshops has given us invaluable insights into industry trends, emerging technologies, and market demands. Staying ahead of the curve is essential; these festivals provide the perfect platform for staying informed. 🚀 Spreading Legacy Goodness: It's not just about our films; it's about building the identity and ethos of Legacy Pictures. Our physical presence at these events allows us to showcase who we are, what we stand for, and the values that drive our creative endeavors. Film festivals aren't just events; they're a strategic part of our success story. The connections made, the insights gained, and the brand exposure achieved contribute to a holistic approach that positions Legacy Pictures for continued growth and success in the industry. Excited for the future and the opportunities that these festival experiences will bring to our passionate team! 🎉🎥 #LegacyPictures #FilmFestivals #Networking #FilmProduction #CreativeConnections #IndustryInsights #BrandBuilding #SuccessStory