Kory Marchisotto’s Post

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CMO, e.l.f. Beauty & President, Keys Soulcare

Let the Lions roar 🦁🦁🦁🦁🦁 "If there’s one thing the male-dominated investment world dislikes more than women, it’s missing out on profits.” – Pink Chip Pink Chip you have our attention, and I am incredibly inspired by the work you are doing to reframe market bias as a missed investment opportunity. E.L.F. BEAUTY is a like-minded bold disruptor making the case that inclusivity within an organization – from the highest seats of power to new hires – is good for business. Pink Chip started as an idea by DEGIRO, Europe’s largest investment app, to draw attention to the bias of investors against female leaders and is now the first-ever live index to track the performance of women-led businesses. 😳 SURVEY SAYS 😳 -Four in five investors are men, and research showed their bias against female leaders. - When female leaders were appointed, investors sold, causing stocks to drop by 2-3%. - Only 7% of global CEOs are women, despite the fact that they tend to offer better returns. Pink Chip used AI software to create a list of public companies with female leaders. To make the point even stronger, all featured companies have a market capitalization of over $2B, a choice designed to constrain the universe of the index, and have demonstrated revenue growth of at least 8% over the last three years. 🤩 THE RESULTS 🤩 ✨http://Pinkchip.org saw over 70,000 visitors within its first week. ✨By week three, over 14,500 DEGIRO users invested in Pink Chip companies. ✨Those companies saw a 6.7% stock price increase while the index climbed 9.48%. ✨Pink Chip outperformed market benchmarks by 80%. ✨They partnered with UN Women NL and drove over 58 million online impressions. ⚡️As the market took notice, the flood of interest crashed the DEGIRO app! While we were at Cannes Lions International Festival of Creativity talking about our Change the Board Game and So Many Dicks movement, Pink Chip was sweeping the awards with a total of FIVE LIONS and walking away with a gold Glass Lion! Some call it kismet; I call it colliding constellations ✨✨✨ 👏Roaring congrats and 🙏 roaring gratitude to Tesa Aragones and every exceptional human behind Pink Chip. 🏃♀️Learn more about Pink Chip here and spread the word 📣: https://www.pinkchip.org/

Alexis Puma

Blending my passion for Travel/Cruise/Hospitality with the power of data/insights to optimize impact and solve client business problems

2w

Boom! no 'E.L.F.s' giving…This post made my day…. Hooray for @Pinkchip.org! "If there’s one thing the male-dominated investment world dislikes more than women, it’s missing out on profits.” – Pink Chip - 🔥 FIRE!!!

Tesa Aragones

PRESIDENT. PUBLIC BOARD DIRECTOR. ADVISOR. Former: Nike, Volkswagen, Discord. Forbes CMO, AdWeek CMO, Business Insider CMO and Ad Age 40 under 40. Gold House A100 List Honoree and ADCOLOR Beacon Award Honoree.

2w

Thank you for sharing Kory Marchisotto! So proud of my AKQA team. Of our 5 🦁s for Pink Chip, the Glass Gold 🦁 recognizes culture shifting creativity and work that addresses issues of gender inequality or prejudice. This is extra meaningful for us. Shout of to: Hannah Glazebrook Grace O'Brien Sam Rowlands Chris Henderson Peter Ammentorp Lund Hugo Veiga Diego Machado Geoff Northcott #women #leadership

Hannah Glazebrook

Client Services Director @ AKQA

2w

Thank you for your recognition and support here, Kory Marchisotto ! We are honored and would love to see how we can partner up in the future as we continue the story to compel investors to invest in women through data, proof and facts — not bias. All the best and here’s to a more powerful, female-led future.

Sam Rowlands

PINK CHIP Founder | Senior Creative Lead AKQA Amsterdam | 5x Cannes Lions Winner | Award Judge Webby, PHNX, Cannes Future Lions | WPP Leadership Award Winner

2w

Your support, along with that of both men and women in the business landscape, is really helping to push Pink Chip and our message further, not to mention giving us the energy to keep on this track! Thank you so much <3

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🇮🇪Louise Ward

Chief Network Officer at 42Courses - Official Learning Partner of Cannes Lions: Advertising, Marketing, Creativity & Behavioural Science e-Learning Courses

2w

Fab post Kory Marchisotto - all well said 👏👏👏

Elise P A Jackson

Co-Founder @ This is Unicorn, an Amazon Consultancy for Brands & @ fern, Smart Workflow Automation for Amazon | Amazon PPC & DSP | Amazon SEO | Amazon Listing Management | Amazon Operations

2w

Such an incredible initiative - absolutely love this! Huge congrats on the success and the Lions win! 🙌

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Shelbi N.

Marketing Communications | E-Commerce Strategist

2w

Love this insight!!

Robyn Cohen

⭐️ SVP at Universal Media, Building the Future of OOH | 30 Women to Watch 2024 | Founder at W Collective | Co-Founder at 40 Over 40 | Advisor & Consultant for Women Founders | Fierce Advocate

2w

Love this!

Kelsey Cole 🔮 Dodaro

✨ I help people fall in love with the future.

2w

Lisa Mayer have you seen this?!

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