Revisit our insights (on demand webinar + detailed point of view) to see how Americans perceive the presidential candidates as political brands. Using Ipsos' Brand Success Framework we assessed them against three factors: Expectations, Context, and Empathy https://lnkd.in/efbqAvCH
Kimberley Campbell’s Post
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2moThis was really interesting! Assessing each candidate as a brand is a different twist on how polling results are being evaluated. I'll be tuned into the future webinars to see how results evolve throughout this year.