THE QUIRK’S EVENT NYC July 17 & 18: Join Ipsos and eBay to hear a case study for effectively blending creative strategies with robust measurement and analytics frameworks to gain deeper insights and drive campaign performance. https://lnkd.in/ekBCJkh6
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Our Q1 2024 Market Leaderboards are here! 🏆 Using data from our platform, we’ve compiled market leaderboards showing which brands dominated Google search results across the UK and the USA in the first quarter of 2024. Uncover the market leaders in your industry👇🏼 https://hubs.li/Q02swP3L0
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Liquid Barcodes shares some quick insights covering the loyalty landscape in 2024! Are you up to date with the latest trends and best practices? Find some edge here! ⬇
Can you believe it? We're on the brink of a new year! Curious about the future of loyalty programs in 2024? Dive into cutting-edge insights from the DMA (Data & Marketing Association) UK. Click (or swipe!) through to unlock a comprehensive exploration of the top five loyalty trends shaping the landscape. While some of these trends may have generated buzz for several years, their enduring relevance continues to distinguish them from fleeting fads. 📧 Interested in learning more about Liquid Barcodes and how we can help tailor to your specific needs? Contact Saurabh Swarup, Nicholas C., or Elijah W. to learn more!
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As highlighted by Odilon AJ. of AJ. Holdings Co., innovations in digital transformation are driving consumer engagement and reshaping business models worldwide. This panel conversation is based off data from How The World Does Digital, a PYMNTS Intelligence Report with exclusive data on where the digital economy stands from the perspective of 67,000 consumers in 11 countries. Discover more about how digital behavior is evolving and what this means for the future of commerce. https://lnkd.in/ghMrH5MJ
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Especially in challenging markets, finding new revenue streams can be a gold-mine. 💰 Learn how organizations can use Snowflake to uncover them & better leverage rich first-party data, below! 👀
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Today, we're dissecting how large data sets can predict consumer behavior and reveal the impact of external events on foot traffic. 📊 📅 From understanding the dramatic shifts caused by events like COVID-19 to analyzing spikes during local happenings like parades in Dallas, we uncover how data provides essential insights. Whether it's for retail strategy or city planning, knowing the ebb and flow of foot traffic can transform decision-making processes. 🏢 🧠 Gain intelligence on what influences foot traffic patterns and how this knowledge can empower marketers and planners alike. Get the entire conversation here - https://lnkd.in/eNKwFYar
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Do more with less - typical hook used to grab attention. Did it work? 🤔 Here is some feedback from my conversations recently - see below: By integrating multiple intent signals into your marketing strategy, you can create more effective, targeted, and personalized marketing efforts that drive better results - Generic right. Let me dig a little deeper: 1. Enhanced Customer Understanding: By analyzing various intent signals, you gain a comprehensive view of customer behavior and preferences, allowing for more accurate targeting and personalized marketing. So what - Well insufficient signals hinder your ability to identify the optimal times to engage with prospects, leading to poorly timed interactions that miss the mark. 'Onto the next one' 🚫 Content Teams 🖊️📊 > Insights from various intent signals can guide the creation of more relevant and engaging content that resonates with your audience. Now there's alignment! ✅ Improved Campaign Performance: Analyzing diverse signals helps refine and optimize marketing campaigns, leading to better performance metrics and achieving strategic goals. 📊 Common sense isn't so common - Without a broad range of intent signals, marketing spend may be less effective, with budget allocated towards less interested or lower-quality prospects, resulting in wasted resources. 'Spray and pray' 💸 Sales Teams 📞 - Understanding diverse signals enables you to tailor your messaging and offers to meet specific customer needs, leading to higher conversion rates. Now there's alignment! ✅ If you've got this far - great 👏 (Hit the like 👍 to spread the word, or comment 💬 - love to hear your thoughts) but maybe more interesting, click below and see what Morgan Cole, VP of Demand Gen at Ping Identity had to say about leveraging multiple intent signals and how that levels up their marketing strategy and alignment with sales. ⬇️
Last week at #GartnerMKTG we asked Morgan Cole, VP of Demand Gen at Ping Identity how her team is leveraging intent data to activate a signal-based marketing strategy and how that is fueling #marketing and sales alignment. Here's what she had to say: https://lnkd.in/eJKTwsxR
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Another powerful and nimble solution using Consumer and Media View. If your looking to maximise the value of existing research and data already on hand let me know #nielsen #cmv #datasolutions #enhancedinsight
I’m excited to announce the launch of our Custom Survey Enhancement solution powered by Nielsen Consumer & Media View (CMV), in partnership with RDA Research. If you’re looking for a quick and easy way to enrich your custom survey insights (without asking additional questions) - please get in touch to find out more!
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MBA & Entrepreneur | Master in Human Development (Climate) | ECOTA Expert | ReFi Talent (Supertalent & Mentor) | EIT Climate KIC Alumni | #Web3 | Marketing ⚙️🌍🌐
I mean, it’s #Sociology… the trends are clear. I would say it is highly influenced by life trends more than market trends. Not even from a #Sustainability point of view would I undervalue the power of gaming in today’s world. Also #Psychology: the stress levels are higher than ever. We are thirsty for enjoyment, which is easily served. We, as Advertisers and Marketeers, already rely on #gamification to encourage engamenet. Will we all play a game? Aren’t we playing it already? Socially, the #Matrix is as extended as it has ever been.
As we stride into the new year our team has identified six #Trends revolutionizing performance media & amplifying consumer connections in 2024. Get all the details in the full report: https://okt.to/7C5lWs
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Many thanks to Gartner for including Simpli.fi in its' 2023 Market Guide for Ad Tech Platforms! Learn more today on how Simpli.fi can possibly help you and your advertisers get the most out of their advertising budgets. #OneSimplifi
Exciting news! 🎉 We're thrilled to announce that Simpli.fi has been included in the 2023 Gartner® Market Guide for Ad Tech Platforms and we're proud to be a part of it. #Gartner #GartnerMarketGuide #AdTech
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Attending Shoptalk? 🛒 The Commerce Signals, A TransUnion Company's team will be there! Meet 👋 with our experts - Benita Harris & Mike Vogel - to learn more about how our insights solutions can help you uncover 🔬 competitive & consumer insights 👓 with unprecedented granularity & accuracy 🎯
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