Ken Pucker’s Post

As consumers become more aware of the impact of the goods they buy, the demand for eco-friendly or "green" products has surged. In response, companies have rolled out these items and advertising campaigns highlighting their environmental benefits. However, there is often a disconnect between what companies think their eco-friendly claims mean and how consumers perceive them. This often leads to sustainability claims that can seem misleading, and potentially damage a company’s public image and sales. https://buff.ly/3PRmHpa #supplychain #sustainability

For many global organizations, gaining visibility to greenhouse gas (GHG) emissions in the outside supply chain is a challenge. However, "the reward is high" for companies who get it right. PepsiCo is one of them. In a recent HBR article, PepsiCo's chief sustainability officer Jim Andrew explains how three elements — expectations, economics, and enablement — are critical for supply-chain partnerships that achieve net-zero goals. We applaud Ethics & Compliance Initiative (ECI) member Lynn Holley and the entire E&C team at PepsiCo for their ongoing sustainability efforts.  https://lnkd.in/gJunj78Q

It's almost a year that I have been involved in the packaging industry. It was a quiet day today, so here are some insights regarding sustainable packaging. With deep respect to everyone with whom I have had the opportunity to discuss, I deploy a descriptive thought about the current status of "greenwashing" in the packaging ecosystem. With stringent legislation against greenwashing, packaging companies are under immense pressure to align with sustainable practices. However, despite their best efforts, many are falling short. Why? Because they overlook a crucial aspect: providing transparent footprint evidence to their customers. The legislation aims to demolish biased practices, ensuring companies don't mislead consumers with false claims of eco-friendliness. Yet, the compliance challenge isn't just about avoiding misleading statements. It's about embracing a culture of transparency, open innovation, and accountability. To realise that true sustainability is rooted in offering verifiable, clear evidence of their environmental footprint. When companies don't offer transparent footprint evidence, they inadvertently hinder their customers' ability to make informed choices. Without access to comprehensive insights, customers are left in the dark, unable to identify which packaging options genuinely align with their sustainability goals. This lack of transparency creates a significant barrier for customers striving to make environmentally conscious decisions, and decreases the value acquisition. This inability to compare, and evaluate the environmental impact of different packaging options means customers can't effectively reach their own environmental targets. This gap in information not only affects individual businesses, but also hampers broader efforts to achieve collective sustainability goals. In conclusion, the path to genuine sustainability lies in transparency. Packaging companies must step up, and provide the necessary data that allows customers to make informed, conscious decisions. Sustainability, is like going to school, at work, and enjoy doing it. Otherwise there is no underlying value. Only then can we collectively move towards a more sustainable world. #SustainablePackaging #TransparencyMatters #EcoFriendly #Greenwashing #EnvironmentalFootprint #GreenFuture #SustainableBusiness #PackagingSolutions #SBTi #EnvironmentalTargets #GreenLegislation #ResponsiblePackaging

Something has been on my mind for quite a while now,Accusations on #greenwashing are flying left and right, and some big-name brands like Coca-Cola, Shell, and those stylish fashion giants are in the spotlight. Why? Because their core operations tend to contribute to CO2 emissions, pollution, and waste. Now, here's the big question mark hanging over our heads: Can these colossal corporations really change their stripes? let's be real. These corporations are deeply woven into processes that have massive environmental impacts. Coca-Cola's plastic bottles? They're making their way to our oceans. Shell? Well, their bread and butter is fossil fuels.And fashion brands? We love them, but they often end up filling our landfills with discarded garments. Asking these giants to do a complete 180 in their business strategy seems audacious if not unrealistic. Many argue that the small-scale sustainability initiatives they roll out are nothing but PR stunts to keep the masses happy. while the core business churns out profits.Its a valid point. These initiatives can be seen as a hidden trade off allowing companies to maintain the status quo while appearing environmentally conscious. But here's where the controversy deepens. Are we being too demanding by expecting these mega-corporations to totally flip the script, especially when that could potentially hit their profits, stock prices, and the livelihoods of millions of workers worldwide? Should Coca-Cola ditch plastic or Shell slam the brakes on fuel production? The #greenwashingdebate underscores a broader dilemma;the intersection of environmental sustainability and the capitalist pursuit of profit. It forces us to confront uncomfortable truths about the intricacies of our global economies. Can we find a common ground between profit driven capitalism and environmental stewardship? Let's talk about this. What's your take on the greenwashing accusations? Do you think these corporate giants can genuinely change, or are their sustainability efforts just a necessary step on the path to a more eco-friendly future? #GreenwashingDebate #SustainabilityTalks #Corporateresponsibility

As we become more aware of our impact on the environment, many companies are eager to showcase their sustainability efforts. However, not all eco-friendly claims are created equal. 🚫 Enter "greenwashing"--a misleading marketing practice in which organizations make exaggerated or false environmental claims. This isn't always done intentionally; a lack of visibility or real information can lead to incorrect statements being made, and in turn, have big consequences. With consumers becoming more savvy and legislation continuing to be implemented, it's crucial for companies to be transparent and truthful about their sustainability practices. ✔️ Check out these insights to help you identify and avoid #greenwashing: https://bit.ly/3jVJ0y7 #sustainability #transparency #sustainablebusiness #supplyshift

Sustainability approach of Pepsi Co, For entities like PepsiCo, the supply chain represents a predominant source of GHG emissions. Addressing this requires adherence to three foundational tenets: setting robust expectations, aligning sustainability with economic considerations, and enabling supplier capabilities. Articulated expectations delineate a clear pathway for supplier collaboration. By harmonizing GHG mitigation strategies with economic benefits, sustainable actions become financially viable. Augmenting suppliers with the necessary tools and support expedites their transition to net-zero objectives. Such a structured approach underscores PepsiCo's commitment to a resilient and sustainable future. #harvardbusinessreview #pepsico #sustainabilityeducation #ESG #zeroemissions #business

I’ve been hearing from ESG leaders that they need help teaching and training their teams to drive sustain”ABILITY” across the organization. (Which is good because that’s what I do and I know it’s possible.) Happy to chat with anyone who needs some help on this. #esgstrategy #esgleadership #traininganddevelopment

Hey friends, this week I had the pleasure of sitting in on a great session about how to avoid greenwashing and ensure robust, transparent sustainability disclosures. It was run by the amazing Renae Peattie and Kiarne Treacy of Sustainable Choice Group and I've summarised my key takeaways below for anyone interested :) ***Greenwashing: refers to the gap between factual information and the overall impression created by your communications.*** Five Tips: 1. Use factual information: - Uncertain origins mean unreliable facts. - Present facts clearly, avoiding fluff. - Scrutinize the true meanings and visuals of the words you're using (e.g. "going green") - Ensure overall appearance of a claim aligns with honesty and impact. 2. Consider the Context: - Tailor messages for time and place. - Extra caution is needed at the point of purchase. - Industry standards and practices should guide claims (e.g. if it's legally required: don't claim it as a special thing you're doing!) 3. Transparency Is Key: - Be completely transparent, tell the whole truth. - Immediate and proportional follow-up for conditional claims. - Acknowledge trade-offs and disclose relevant information (e.g. how will switching from plastic to glass/metal affect your carbon footprint?) 4. Substantiate Claims: - Claims should be evidence-based. - Maintain science-based, reliable, and reputable evidence. - Keep records up-to-date and accessible to build trust. At the end of the day: - Customers seek truthful and accurate claims. - Employees want to believe and understand the claims. - Fair competition is essential; avoid giving yourself an unfair advantage with poor disclosures

More than half of claims around green products contain misleading or unfounded information, according to a report by National Advertising Division (NAD). For companies to ensure trustworthy sustainability claims, quality data is key. Read more from SupplyChainBrain on the importance of data in adopting sustainability: https://lnkd.in/gJHRwu3W #data #esg #sustainability

What Is Greenwashing: Exposing Deceptive Environmental Practices In today's environmentally conscious world, many companies strive to portray themselves as eco-friendly to meet consumer demand and shareholder expectations. However, some resort to deceptive tactics known as greenwashing. But what exactly is greenwashing, and why is it harmful? Greenwashing happens when businesses mislead by exaggerating or falsely presenting their environmental efforts. Derived from "whitewash," it involves masking poor practices through skewed data or misrepresentation. Driven by shareholder pressure and increasing consumer interest, companies aim to seem eco-conscious. Research indicates many consumers, particularly Gen Z and millennials, are willing to pay extra for sustainable products. Yet, some entities fabricate or embellish their green credentials, using intricate data or unverifiable claims. This makes it challenging for consumers to discern the truth amidst the emphasis on eco-friendly practices. The Adverse Effects of Greenwashing on Businesses: Legal Issues Firstly, it poses significant legal risks, potentially leading to substantial fines and legal actions. Recent lawsuits filed by the U.S. Federal Trade Commission against major retailers like Kohl’s and Walmart for falsely marketing products demonstrate the seriousness of these legal ramifications. Stakeholders Trust Moreover, greenwashing erodes stakeholder trust, damaging relationships with consumers, investors, and other stakeholders. Trust is crucial in maintaining goodwill and fostering long-term relationships, and any breach of trust due to deceptive practices can have lasting repercussions on a company's reputation and bottom line. Consumers Consumer disillusionment is another consequence of greenwashing. As consumer demand for sustainable products grows, there's a risk of customers feeling misled or deceived by exaggerated environmental claims. This can lead to dissatisfaction, loss of brand loyalty, and further undermine consumer confidence and trust. Investors Furthermore, greenwashing undermines investor confidence and poses a significant challenge to sustainable investing. Institutional investors are increasingly wary of companies engaging in deceptive environmental practices, recognizing the financial risks associated with such behavior. Employees Lastly, greenwashing can impact employee morale and performance. Employees may become disillusioned with organizations that engage in deceptive environmental practices, affecting their job satisfaction and productivity. Additionally, a company's environmental record is a consideration for job seekers, with many prioritizing environmentally responsible employers. https://sattvameta.com/ #greenwashing #environment #Consumer #stakleholder #Employee Ensure to check our forthcoming blog " Exploring the varieties of Greenwashing"