San Francisco, California, United States
Contact Info
9K followers
500+ connections
Articles by Kathleen
Contributions
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Here's how you can navigate the challenges of applying logical reasoning to complex business situations.
1. Define the goals in a non-subjective way, with specific metrics, specific timeframe, and specific audience. What does success look like? 2. Brainstorm on ideas with the right folks (not too many, not too few) and apply an agreed upon framework to vet them such as a Feasibility-Impact matrix. 3. Define the risks, or "what can go wrong". By thinking about this, you can learn a lot by predicting what will cause failure. 4. Test and learn by taking a "small bite", and getting some data. Use this data to refine the idea, iterate. If you can paper test it, that can save a lot of time and money. 5. Rolling out new ideas requires communication, feedback loops, and more iteration.
Activity
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Thanks to Harold Graham and the team at IgniteGTM for organizing another high energy founders/funders mixer! Got to hang out with some cool startups…
Thanks to Harold Graham and the team at IgniteGTM for organizing another high energy founders/funders mixer! Got to hang out with some cool startups…
Liked by Kathleen Egan
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Another terrific get together with old friends and new! Thanks to Preetha Ram for the lovely comments and photos, and to LouAnn Conner for bringing…
Another terrific get together with old friends and new! Thanks to Preetha Ram for the lovely comments and photos, and to LouAnn Conner for bringing…
Liked by Kathleen Egan
Volunteer Experience
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Holiday Gift Bag Drive
Meals On Wheels of San Francisco, Inc.
- 2 years 2 months
Social Services
This is very easy and any company can do it. Everyone who travels at Revionics saved the extra toiletries from their hotel stays and saved them all year. At our holiday party I collected them and donated them to them to MOW SF who uses them for shut-in gift bags. The clients at MOW don't have any family and are appreciative of the smallest gifts!
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Founder
Stop The Plastic Wave
- Present 18 years 2 months
Environment
Stop The Plastic Wave is a project to help raise the awareness of the plastic pollution in our marine eco-system. I have collected plastic from remote beaches across the Pacific Ocean to create mosaics. The amount of plastic in our environment is increasing due to population growth, convenience-driven social trends, and the lack of growth in recycling. There is no viable way to get the plastic out. It poses a threat to animals and humans.…
Stop The Plastic Wave is a project to help raise the awareness of the plastic pollution in our marine eco-system. I have collected plastic from remote beaches across the Pacific Ocean to create mosaics. The amount of plastic in our environment is increasing due to population growth, convenience-driven social trends, and the lack of growth in recycling. There is no viable way to get the plastic out. It poses a threat to animals and humans.
http://www.more.com/reinvention-money/second-acts/sexy-surfers -
Guest Lecturer
University of California, Berkeley, Haas School of Business
- Present 18 years 11 months
Education
I lecture for one class each semester in a Pricing Class. My focus is on B2C pricing models, challenges, trends, and best practices.
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Guest Lecturer - Women in STEM
Lehigh University
- Present 7 years 5 months
Human Rights
Lehigh offers a cross-major class titled Women in STEM. It was my pleasure to help kick-off this program last year and participate agin this semester.
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Event Coordinator
She Change
- Present 6 years
Civil Rights and Social Action
Helped event for a new documentary film about Women's Equality in big wave surf competition.
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Placemat Coordinator
Meals on Wheels San Francisco
- Present 5 years 11 months
Social Services
We organize our preschool to make homemade places mats for lonely seniors during the holidays. Meals on Wheels SF distribute them with their holiday meals. It's a win-win as our kids get to learn about less fortunate people and we get to channel their creativity to put a smile on someone who needs it.
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Board Member
The 5 Gyres Institute
- Present 4 years 10 months
Environment
I have worked on awareness and activism for ocean plastic for over a decade and am extremely proud to join this organization in and official capacity. 5 Gyres put ocean plastic on the map, quantified it, and now works with policymakers, for-profit companies, and NGOs to find upstream solutions.
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Producer - Documentary
It Ain't Pretty
- 4 years 6 months
Human Rights
Produced award winning documentary - It Ain't Pretty about equality in big wave surfing.
http://itaintprettyfilm.com/
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Assistant Coach
San Francisco Youth Baseball
- Present 3 years 5 months
Children
And so it begins! I'm coaching JJ's first team sport, baseball. I'm so happy that kids can play team sports again. Go Yankees.
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Publications
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How to Beat Counterfeits and Police Your Brand
Multichannel Merchant
Overview of online risk to brands and recommendations on the ooptiprotection of your brand.
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When Data Begets Data
Women's Wear Daily
Traditionally, brands get in-store condition information from either an algorithm or a store survey. They both have a role to play, but neither one gives you the customer view, at the moment of truth as they decide to buy — or not to buy — your product.
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Mobile Strategy For CPG
Payments Source
The commerce game is increasingly being played on a mobile field and so consumer packaged goods (CPG) companies must invest in a mobile strategy and specifically a mobile payment strategy soon, before they miss the boat.
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Pricing in a Multichannel World: The new role of key value items
Revionics and McKinsey&Company (Rasvan Dirlea, Thomas Kilroy, Audrey Manacek, Aaron Rettaliata)
Pricing is — and always has been — a key value lever for retailers. Over the past several decades, retailers have continually refined their strategies, methodologies, and tools to optimize pricing. In a multichannel retailing environment, however, retailers are finding that the traditional approach needs an overhaul. Several questions lie at the heart of many retailers’ pricing conversations.
This article centers on KVIs and the relevance and evolution of the concept in a multichannel…Pricing is — and always has been — a key value lever for retailers. Over the past several decades, retailers have continually refined their strategies, methodologies, and tools to optimize pricing. In a multichannel retailing environment, however, retailers are finding that the traditional approach needs an overhaul. Several questions lie at the heart of many retailers’ pricing conversations.
This article centers on KVIs and the relevance and evolution of the concept in a multichannel environment. We explore three topics: the best-practice traditional approach to KVIs, how multichannel dynamics could change the game, and the key implications for a multichannel KVI approach.
Projects
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Sunset Women's Collective
A group of female entrepreneurs living at Ocean Beach, helping each other through the PPP and all other challenges of running a business.
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Stop The Plastic Wave
- Present
Eco-art project to collect and assemble plastic collected from surf beaches throughout the Pacific Ocean. Goal is to raise awareness of the problems caused by an increasingly disposable society on ocean health.
Other creatorsSee project
Organizations
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Network Of Executive Women
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Help us reach our goal of logging 1,000 pieces of trash during Plastic Free July! The data we collect during our #PlasticFreeParks project is an…
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This map gives me chills. A year ago this was a school project working with Nick Bloom -- literally "Project Pair" -- using whiteboards and sticky…
This map gives me chills. A year ago this was a school project working with Nick Bloom -- literally "Project Pair" -- using whiteboards and sticky…
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💫 Another really great job opportunity. Particularly for someone with a vision for how to raise ambition across corporation as Microsoft continues…
💫 Another really great job opportunity. Particularly for someone with a vision for how to raise ambition across corporation as Microsoft continues…
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I knew my 2 year anniversary at the DOE Loan Programs Office was sometime in July but it was extra special to wake up to a congrats email from the…
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The last panel for the day at the Flooring Sustainability Summit was on Health and Material Reporting with an amazing panel consisting of John…
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Every category of products, from diapers to dry wall to dress shoes is undergoing a transformation. Less toxins, less carbon, more reusable, longer…
Every category of products, from diapers to dry wall to dress shoes is undergoing a transformation. Less toxins, less carbon, more reusable, longer…
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Today's schedule for the Flooring Sustainability Summit. Paul Shahriari is eager to meet listen to all of these amazing talks and is ready to answer…
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