Kathleen S.’s Post

🏅🏅🏅 Winners of the #YelpAnnualPartnerAwards will be announced soon! Our team has been nominated as a 3-time finalist by The Yelp Advertising Partner Program in the following categories: → Best in Client Service → Best in Innovation → Best in Verticalization #HomeServicesMarketing #ContractorMarketing #Yelp #YelpAds #DigitalMarketing #PPC

We're LIVE now with Chad Rubin, Profasee and Daniel Lai discussing how we look at maximising profits by optimising both ad spend and product pricing. Could lowering product pricing be the right decision? Could you be spotting rankable keywords more quickly? Here's the link to join us now: https://lnkd.in/gjgJu5A5

We’re delighted to announce that we have been awarded the IAB Gold Standard under the Buy Side Support category once again! Building on our previous accreditations, this year we have implemented the Buyers.json and DemandChainObject standards in our bidstream. These two new buy-side transparency standards have been introduced by the IAB to address ongoing challenges around malvertising and illegal advertising, providing greater transparency on how these ads are published. Learn more about what that means for brands: https://bit.ly/IABGold2024 #digitalmarketing #advertisingandmarketing #programmatic

Great case study for the power of Optable partnering with publishers!

Love seeing smart pubs like LaPresse rethinking their business by implementing tech that not only protects their most precious asset - their loyal readers’ personal data - but that also drives actual, legit commercial results. 💰 (And yes, I’ve seen these results firsthand. They’re impressive!) #datacleanrooms #datastrategy #innnovation #reinventyourself #morethanjustacleanroomthough

Revenue diversification is at the top of the agenda for online publishers. It was the highest priority reported in the AOP Association of Online Publishers recent annual survey. Facing flat advertising revenue, subscriptions and e-commerce are growing strategies for media brands. And first party data can give all three of these monetisation strategies extra potency. But how exactly can it help media brands diversify revenue? And how can they go about harnessing 1st party data to do this? We explore this in our new article. Link in the comments below. #onlinepublishing #digitalpublishing #digitalmedia #subscriptions #digitaladvertising #firstpartydata

After almost a decade in industry there's one consistent thing that separates the biggest agencies and the best. A willingness to challenge the brief. The amount of work we turn down at Heur is eye watering sometimes. We regularly fight off requests to increase media spend or overinvest in our service areas. Because of this we'll never win a 'Large Ecommerce Agency' award. And we'll continue to lose pitches against agencies who's entire presentation is a nodding head and an esignature request. It's annoying that those tend to be the agencies that rocket to 100+ people too. But getting back to the point... If you're an ecommerce leader in a room full of agency experts and everyone is universally agreeing with you, you're keeping the wrong company.

📊✨ Unlock the Power of Your Business Profile! Dive into our latest blog to discover 12 eye-opening Google Business Profile statistics tailored for small businesses. From boosting local visibility to engaging customers, we've got the insights you need. Read more using the link in our bio and take your online presence to the next level with LocaliQ ANZ! 🌐💼 . #LocalVisibility #GoogleBusinessProfile #DigitalSuccess #LocaliQANZ #LocaliQ #MarketingTips #DigitalMarketing #OnlineMarketing #OnlinePresence

📊✨ Unlock the Power of Your Business Profile! Dive into our latest blog to discover 12 eye-opening Google Business Profile statistics tailored for small businesses. From boosting local visibility to engaging customers, we've got the insights you need. Read more and take your online presence to the next level with LocaliQ ANZ! 🌐💼 . LocaliQ Australia & New Zealand . #LocalVisibility #GoogleBusinessProfile #DigitalSuccess #LocaliQANZ #LocaliQ #MarketingTips #DigitalMarketing #OnlineMarketing #OnlinePresence

🚨It's the last business day to get your entries in! We are 2 days out from the deadline! It's time to #WinAnADDY! 🔗 https://lnkd.in/e3mViEtb ❗Reminder! All award submissions will be entered and judged virtually! That's right, no more bags, labels or paperwork to fuss over. Instead, you will have additional upload space to supply more images of your work, as well as the opportunity to supply a video so the judges can see your work in action. 💡This local tier of the American Advertising Awards is the first of a three-tier, national competition. Concurrently, across the country, local entrants vie to receive an American Advertising Award—recognition as the very best in their markets. At the second tier, local winners compete against winners from other local clubs in one of 15 district competitions. District winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local competition is the first step toward winning at the national level!