Kathleen S.

Great brand messaging is specific. It clearly communicates the value your products and services deliver. 💰 There are a few spots remaining for my 2 week course on Brand Messaging: https://lnkd.in/gyhaG2ff. I will teach you a proven, step-by-step process to develop brand messaging that sells. Sign-up today. It's gonna be awesome!

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Kudos to Grace Kerber and the Mohawk Chevrolet marketing team for doing everything every marketer aspires to do ✨ Their TikTok series, "The Dealership" is the spoof of "The Office" that we didn't know we needed. Brilliant, hilarious, and wildly entertaining. (Mohawk Chevrolet, never fire this team. But also if you do — send 'em to Carter House Copy!) #marketing #marketingstrategy

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We've compiled a list of gifts to give based on Enneagram Types. There are nine enneagram/personality types. Read more: https://buff.ly/3xuNEKb #promotionalproducts #promoproducts #branding

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In a world where consumer preferences shift like the tides and technological advancements reshape the playing field, standing still isn't an option. We must embrace change, harnessing its power to drive our strategies forward. #MarketingInnovation #Adaptability #ContinuousImprovement

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5 Promotional Products that Give Back -Are you looking to capture people’s attention? For a promotion that really packs a punch, consider choosing a product that partners your organization with a social good program. #DonnaBender

Foodservice marketers: check out our free e-book with the 10 essential tips specific for the challenges you face.

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Anybody want some good news? It’s blowing in, my friends. The Conference Board's Consumer Confidence Index reached 102 in May, a level not seen since the early 2000s. (A reading above 100 indicates a strong and optimistic consumer outlook, making this surge a promising sign for brands and the agencies that serve them. As the kids say: LFG!) Consumer spending remains robust, as evidenced by the recent successes of companies like Dick's Sporting Goods (5.3% increase in comparable sales, largely driven by my relentless purchasing of pickleball supplies) and Abercrombie & Fitch (22% year-over-year jump in sales for the first quarter for a company that's finally turning the corner). These examples perhaps demonstrate that consumers are willing to spend when presented with compelling value (perceived worth relative to price). Rising consumer confidence and lower prices are like wind and sails for a ship – together, they can propel a brand forward with incredible speed and efficiency. Brands that effectively combine the appeal of value with the growing optimism among consumers will find themselves well-positioned to outsail their competitors. To harness this powerful combination, brands should consider emphasizing the long-term value and benefits of their products or services. By positioning their offerings as smart investments that will pay off over time, brands can tap into the confident and optimistic mindset of consumers. For example, a technology company could highlight how their latest smartphone model is built to last, with features that will keep it relevant and valuable for years to come. A home appliance brand could emphasize the energy efficiency and cost savings their products offer, appealing to consumers' desire for both value and long-term benefits. This combination has been witnessed before, notably during the 1990s economic boom when consumer confidence soared and value-driven brands experienced unprecedented growth. I remember it like it was yesterday! Grunge and flannel and free-spending, oh my! Sure, caution is also in the wind. As economist John Kenneth Galbraith once said, "The only function of economic forecasting is to make astrology look respectable." While the future is uncertain, the current alignment of rising confidence and value-driven messaging presents an opportunity brands cannot afford to ignore. Ambitious brands and their stewards must stay attuned to the evolving consumer landscape and pivot their approaches to harness the wind of rising confidence and the appeal of value. Those who effectively navigate these waters will find themselves sailing towards a brighter future. #ConsumerConfidence #BrandStrategy #ValueMessaging #NavigatingChange

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A message from our Creative and Brand Management teams. Have a wonderful week! #smallbiz #smallbusiness #localseo #seo #branding #marketing #advertising #AI #creativeagency #digitalmarketing #businesssolutions

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If you want to hear a few tips on brands and the people who create them, give some attention here. My friends at DUFF!BEAR Advertising have a show that you may find entertaining. Was I prepared for this interview? What could go wrong? Watch here for some fun in the world of marketing. This is the trailer, a summary of the short video. https://lnkd.in/g5gCrcm7

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Think of your brand as someone you might meet on the street. Do you want to engage with this person or keep on walking? Most tend to judge the book by its cover. We meet someone for the first time - we make judgments about them very quickly. Based on what they say, their personality and mannerisms. And it's the same with a brand because a brand is more than just a logo, a product or service or a catchy phrase A brand shapes how you see that person, product or organisation. Now, if you could ask two questions to understand the core of this person or brand, they might be: "Why you" (or the mind) and "Who are you" (or the heart). 🧠 "Why You" represents the brand's mind. It's about determining why someone should choose a particular brand over others. This is crucial for connecting with people and answering their basic question: "Why should I choose you?" 🫀"Who Are You" delves into the heart of the brand. It goes beyond the surface and looks at the brand's personality. It defines how the brand looks externally and sets the groundwork for a strong and genuine internal culture - a more intangible appeal. In a world where many brands compete for attention, the ones that truly communicate their unique identity shine. The answers to "Why You" and "Who Are You" create a powerful story that connects with both customers and employees. It's about making the brand stand out and be authentic in a crowded space. → If you need help with your marketing, Book a 30-minute complimentary Brand Clarity call with me → https://vist.ly/3bxtj #brandstrategy #branding #marketing #marketingagency #brandquest

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Talking about failure is good, not bad. A majority of respondents to a new consumer research study say they think better of a company that was transparent about an environmental or social impact program that went south. As we head into the long U.S. Independence Day holiday, set aside a few minutes to dig into this report from TriplePundit, 3BL and Glow. Bottom line: Consumers want to hear more, not less, from companies about sustainability. #Sustainability #Communications #CorporateResponsibility https://lnkd.in/ezpQ_sSN

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Check out Jeff Snyder sharing how brands can benefit from insights rooted in empathy with personalization

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Shifting Budget Spend To Keep Business Coming In -What if you followed Kellogg’s example and looked at economic downturns not as a reason for austerity, but as an opportunity to differentiate your business? Here’s why you should put resources into marketing—and how to do it. #DonnaBender

The need to crafting an integrated marketing approach may sound straightforward, but executing it can be challenging especially in larger organization. In many circumstances, companies prioritize short-term gains over long-term sustainability. Having navigated diverse corporate landscapes, I've learned that developing a robust integrated marketing strategy demands meticulous planning, collaborative partnerships across departments, and a shift in mindset from individual channel victories to overarching marketing ROI. A recent article featuring J.M. Smuckers' CMO, Gail Hollander, resonated deeply with me. She spearheaded initiatives to revitalize iconic brands like Jif and Meow Mix. Hollander emphasized the importance of integrated teams devoid of silos, where every facet, be it media, data, or social, seamlessly intertwines. This holistic approach fosters synergy, ensuring that the business thrives today while safeguarding brand vitality for tomorrow. #integratedmarketing #CPGmarketing #brandmarketing

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Have you fallen for "Bro Marketing?" I used to think it was normal, that it's exactly how we should be selling.... But that's not true... It wasn't until I realized that these were grimey unethical predatory practices that I too had been a victim to "Bro Marketing" I did some research and the FTC is cracking down on these types of deceptive practices. Have you experienced this too? #marketingcoach #coachforfemalebusinessowners

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