臺灣證券交易所股份有限公司於上周7 月4 日，假台北君悅酒店3 樓凱悅廳，辦理113 年度第3場「證券業永續發展轉型執行策略宣導座談會」，現場湧入超過60 家證券業者，均指派董監事及高階經理人等代表出席。線上會議有近200名報名者參與，議程涵蓋多面向永續議題的探討，在場與會者均廣泛交換意見，獲得業界高度好評。
有別於以往偏重於法遵面理論與實務的主題，本次會議特邀國際知名市場研究顧問機構 — Kantar 凱度洞察台灣王曉娟 Yvonne Wang 董事總經理 ，藉由集結凱度集團全球資源的資料庫，以及長年提供各領域消費者與市場的分析研究，對與會者以「全球與台灣數據洞察- 企業永續轉型的價值與挑戰」為主題，分享凱度最新永續發展指數產業報告 (2023 Sustainability Sector Index) ，說明為真正面向未來，證券商應審慎因應永續轉型議題，方得以適應社會與市場不斷的變化，打造更強大、更有價值的品牌。王曉娟董事總經理也建議證券業者，可經由品牌策略、永續創新、成效監測，以及廣告溝通４個步驟，落實建立堅實的永續優質形象。
The Taiwan Stock Exchange Co., Ltd. (TWSE) held the 3rd “Securities Industry Sustainable Development Transformation Execution Strategy Promotion Symposium” in 2024 on July 4th last week, in the Hyatt Hall on the 3rd floor at the Grand Hyatt Taipei. The event attracted over 60 securities firms, with representatives including directors, supervisors, and senior executives in attendance. Nearly 200 participants joined the online session as well. With the agenda that encompassed discussions of sustainability topics on multiple fronts, the event enabled extensive exchanges among participants, receiving high praise from the industry.
Distinct from the previous events that had focused more on the theories and practices of legal compliance, the Symposium specifically invited Yvonne Wang, Managing Director of Kantar Taiwan, Insights Division , an eminent international market research consultancy. On the basis of the firm’s database that aggregated resources worldwide, as well as its years of administering analyses and studies of consumers and markets across sectors, Yvonne shared Kantar’s latest report, 2023 Sustainability Sector Index, with the participants under the title of “Global and Taiwan Data Insights – the Values and Challenges in the Sustainable Transformation of Businesses ,” stating that in order to truly embrace the future, securities firms ought to prudently cope with sustainable transformation issues so as to adapt to the ever-changing society and market and build brands that are more powerful and valuable. Yvonne Wang also advised securities firms to establish a solid brand image of sustainability and quality by means of 4 steps, i.e., strategic framing, sustainable innovation, measuring impact, and engaging activation .
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Quick link to find all the articles in the new global report here: www.kantar.com/campaigns/brandz/global