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Articles by David
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My Super Bowl Ad Takeaways: Winners: 11 Winners, 1 Loser
My Super Bowl Ad Takeaways: Winners: 11 Winners, 1 Loser
By David Teicher
Contributions
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What are the most effective digital channels for building brand awareness?
This is such a nuanced question. The most effective channel for building brand awareness ultimately depends on the product/brand you're focused on, and more importantly, your target consumer. Is it a B2B Brand? Maybe Linkedin. Is it for older consumers? Maybe Facebook. Younger? Instagram and TikTok. There's no one-size-fits-all. Do OTT & streaming services qualify as "Digital Channels" because they're likely the most powerful for building broad brand awareness. And then there are influencers/creators with followings and presence across channels, that may be the most impactful, especially for younger consumers.
Activity
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Today at our Building Customer Loyalty #BISummit hosted by American Airlines in Dallas, we had an enlightening panel discussion on "How to Win with…
Today at our Building Customer Loyalty #BISummit hosted by American Airlines in Dallas, we had an enlightening panel discussion on "How to Win with…
Liked by David Teicher
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Kickstarter’s Courtney Brown Warren is our Brand Innovators CMO of the Week #cmoinsights #brandinnovation…
Kickstarter’s Courtney Brown Warren is our Brand Innovators CMO of the Week #cmoinsights #brandinnovation…
Liked by David Teicher
Experience & Education
Publications
Projects
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Featured Speaker: DMEXCO 2013
Delivered a Featured Presentation at the DMEXCO 2013 Conference in Cologne, Germany titlted, "Brand Hack'd: A Startup Trend Report"
Languages
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Hebrew
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Lots of great opportunities to join our marketing team at the Houston Dynamo and Houston Dash: Senior Director, Marketing: https://lnkd.in/ejJrN-Ur…
Lots of great opportunities to join our marketing team at the Houston Dynamo and Houston Dash: Senior Director, Marketing: https://lnkd.in/ejJrN-Ur…
Liked by David Teicher
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We were thrilled to have Samsung Electronics' Jaclyn "Jacs" Wyatt join us at our Building Customer Loyalty #BISummit, hosted by American Airlines in…
We were thrilled to have Samsung Electronics' Jaclyn "Jacs" Wyatt join us at our Building Customer Loyalty #BISummit, hosted by American Airlines in…
Liked by David Teicher
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Just wrapped up an incredible annual sales meeting with nearly 1,000 colleagues from across the country! What a fantastic opportunity to learn…
Just wrapped up an incredible annual sales meeting with nearly 1,000 colleagues from across the country! What a fantastic opportunity to learn…
Liked by David Teicher
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Chronically online. Media + Creative. Since shortening our name and launching a new look in April, we’ve been busy sharpening our agency positioning…
Chronically online. Media + Creative. Since shortening our name and launching a new look in April, we’ve been busy sharpening our agency positioning…
Liked by David Teicher
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Growing my amazing North America Women's Brand Creative team at Nike ✨ Looking for a brilliant Creative Director to lead our North America Women's…
Growing my amazing North America Women's Brand Creative team at Nike ✨ Looking for a brilliant Creative Director to lead our North America Women's…
Liked by David Teicher
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After our Building Customer Loyalty #BISummit hosted by American Airlines in Dallas, we continued the conversations in a more relaxed setting…
After our Building Customer Loyalty #BISummit hosted by American Airlines in Dallas, we continued the conversations in a more relaxed setting…
Liked by David Teicher
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