Joey Case’s Post

What the heck is going on with Linked In? LinkedIn has evolved from a professional networking site into a wild hub of self-proclaimed “thought leaders,” “gurus,” and “experts.” As I was trying to unpick what the dickens was going on, I stumbled across something that appears to be lurking beneath the surface, a psychological phenomenon that’s wreaking havoc on our feeds: the Dunning-Kruger Effect. The Dunning-Kruger Effect, a cognitive bias identified by psychologists David Dunning and Justin Kruger, describes how people with limited knowledge or competence in a domain often overestimate their abilities. Basically, it’s when the least knowledgeable shout the loudest. And on LinkedIn, they’re shouting a lot. My LinkedIn feed is currently a parade of individuals offering unsolicited advice on everything from recruitment and leadership to cryptocurrency, often with little to no actual experience in the field. These self-assured proclamations are not just ridiculous; they are potentially harmful, leading to misinformation and misguided advice. Mistaking bravado for expertise is an error few can afford to make. So, what are we to do? First, cultivate a healthy skepticism. Just because someone’s post has garnered hundreds of likes doesn’t mean it’s grounded in reality. Second, seek out verified experts and rely on peer-reviewed sources for advice. And lastly, remember the wise words of Socrates: “The only true wisdom is in knowing you know nothing.”

Why did our “Assume That I Can” campaign go viral? Firstly, I believe many people resonated with the message and, by sharing the campaign, wanted to help shatter prejudices and change perceptions of people with Down syndrome. However, I also think there are a few less evident — and sometimes executional— reasons. Here’s my take: - We adhered to the crucial rule: "Hook the audience from the very first seconds." Our film begins with the actress Madison Tevlin staring powerfully into the camera and saying something unexpected from a person with Down syndrome: "Hey bartender!" This grabs attention immediately, making people curious about what happens next. - The film maintains a fast pace through a dynamic combination of acting, direction, editing, and music. This keeps viewers engaged and prevents boredom, ensuring they watch until the end. - Madison discusses topics like alcohol and sex. And she swears! This isn’t done for shock value but to reinforce the campaign's message and break more taboos (even within the community). But again, it’s something unexpected from a person with Down syndrome, which makes it more impactful. - The insight is relatable to many people, even those outside the Down syndrome community, prompting them to share it. - Since it's a campaign for a charity, people are more inclined to share it as there’s no for-profit brand behind it. - Lastly, we created a vertical version for TikTok and Instagram. While this may be challenging for those who love horizontal formats, vertical content is arguably more effective on these platforms. #AssumeThatICan #SmallTheAgency SMALL

Part of adulthood is looking at your childhood and saying: "Yeah, this happened. But now I'm responsible for myself and my future." It might have been fucked up, but society doesn't care. You gotta live your life and make something of it... Regardless of the past.

This local restaurant video got 11M views — because it NAILS the first rule of social marketing: Make it human. Was it polished? Professional? No, lol, she can barely get her lines out! They could have done another take, but why ruin it? When she laughs hysterically, we laugh with her. We share her joy… and want to visit her restaurant! (It’s Tirzah's Mexi-Terranean in LA; they’re @tirzahs_mexi_terranean on IG.) Don’t worry about perfection. Worry about connection. ...because connection = better attention. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 Every week, I share one way you can improve your work — and build a career or company you love: jasonfeifer.com/newsletter

Right now is the greatest era of self-promotion in history. The attention economy. More eyeballs mean: - A better network - Better job opportunities - Better project opportunities - Better income opportunities Creating your own luck has never been easier. The upside is infinite while the downside is almost non-existent. So, don't be afraid to promote yourself. Be afraid of being unknown. You can learn 6 simple ways to promote yourself (anyone can do it) in this free guide I wrote: https://lnkd.in/eE2shisu