I am inspired!!!
This local restaurant video got 11M views — because it NAILS the first rule of social marketing: Make it human. Was it polished? Professional? No, lol, she can barely get her lines out! They could have done another take, but why ruin it? When she laughs hysterically, we laugh with her. We share her joy… and want to visit her restaurant! (It’s Tirzah's Mexi-Terranean in LA; they’re @tirzahs_mexi_terranean on IG.) Don’t worry about perfection. Worry about connection. ...because connection = better attention. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 Every week, I share one way you can improve your work — and build a career or company you love: jasonfeifer.com/newsletter
Love it. We are doing sort of the same thing, just being silly and people seem to really enjoy our vids. Making one today about Paella
Love it!
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1wI love videos like this, very much like the ocean spray guy skateboarding… why do these work? They are hyper authentic! This is also why they are not repeatable! Great if you can hit on one of these, but don’t bank on it. These are roulette, high production value, on brand with measurable goals is archery; you don’t always hit a bullseye, and there are some factors outside of your control, but it’s mostly about skill.