Jose Marmol’s Post

The AI remains a good work companion. Those who recognize this will be prepared for the developments of the coming years. Companies that continue to erect barriers to this evolution will be relegated to a secondary position or will have to invest significant resources in a short timeframe to keep up. It is simply a matter of time. The choice is to either embrace the change or be left behind. #ArtificialIntelligence

We all clearly understand the intention behind this type of content, where they offer "never-before-seen" photographs or hidden secrets that will "change your life forever". However, the most important thing is to know whether we as professionals dedicate enough time to analysing the sites where our activity is being displayed, and the quality of the publisher in managing those spaces. A landing page where banners are piled one on top of the other, creating a visual overload that elicits a negative reaction in the viewer, affects not only the brand/content of the advertisement but also the marketing activity itself. These are placements that infiltrate the "Premium Publisher List" of some partners and agencies with significant influence (in this example, Carrefour and AirEuropa are being displayed, suggesting that this is affecting a large agency/partner and, consequently, major clients). *Although it is not in the captured image, I was also shown a fixed video in the bottom right corner, mounting over the banners, which disappeared once the playback ended. This, colleagues, must be filtered and eliminated from our activity, or the negative sentiment towards advertising will continue to increase. There are tools available to prevent this from happening. It simply requires educating our work teams and clients, and incorporating these filtering tools into our activities.

Interesting course by Adtech Academy to understand some basic concepts in the field of programmatic bidding. Highly recommended: Basis Bidding by Basis Technologies

I am delighted to have completed this Adelaide Metrics on Attention AU training. It is undoubtedly the best way to enhance our results and positively impact publishers and content creators, moving away from content that solely aims to boost traffic for profit without adding any value and reducing the overall audience interest. I look forward to sharing these concepts with my colleagues and clients and integrating AU into our operations.

📢 Exciting update for marketers! 🎉 Introducing the latest addition to our Metric Prompt toolkit - the Comprehensive Client Briefing for Marketing Activities. This pack consists of 10 detailed prompts thoroughly analysing a client's briefing for their upcoming marketing season. It covers crucial details like objectives, target audience, budget, channels, and KPIs. Furthermore, it offers specific requirements for various channels, including Social Media, Programmatic, Search, DOOH, CTV, and more. The pack highlights the top 10 recurring words/concepts and country/region-specific and channel-specific points. By utilizing this pack, you can save up to 10 hours of valuable time. Don't miss out on this opportunity to streamline your marketing process! #marketing #briefinganalysis #productivity #metricprompt ▶https://lnkd.in/dsczqYa8