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Jeremy Connell-Waite Jeremy Connell-Waite is an Influencer

Global Communications Designer 👁️🐝Ⓜ️

60 years ago IBM created an internal communications "Poster Program" to inspire employees, and remind them what matters most. These are 8 of my favourites (designed by VSA Partners 10 years ago) because they seem as relevant today as they were when they were first published. Based on IBM’s 9 "practices" these posters were inspired by the belief that "Good Design is Good Business". I love these posters because they're a good reminder for business leaders everywhere, that we are here to serve our clients... build a business... make things that matter... change the world (in some small way)... and HAVE FUN! 🙌🏻 “Treasure wild ducks! The wild ducks are the creative ones. They’re the restless explorers who are always looking for a new angle on a big problem”. Thomas J. Watson Jr. 🦆

Jeremy Connell-Waite

Global Communications Designer 👁️🐝Ⓜ️

1mo

This is a great book on the poster program if anyone is interested >> The IBM Poster Program: Visual Memoranda https://amzn.eu/d/70fpcbi

Jeremy Connell-Waite

Global Communications Designer 👁️🐝Ⓜ️

1mo

For the FULL STORY behind where some of these slogans came from >> https://hbr.org/2004/12/leading-change-when-business-is-good

Jeremy Connell-Waite

Global Communications Designer 👁️🐝Ⓜ️

1mo

Facebook launched their own “Analogue Research Lab” with a similar mission back in 2012. Ben Barry and his team created some gorgeous work https://v1.benbarry.com/project/facebook-analog-research-laboratory

DEVIN D. M.

#TheTEDTalkWhisperer 🔴 My client's TEDx was viewed 47M times. I help niche experts, authors, and leaders (just like you) spread BIG ideas. 𝗟𝗘𝗧 𝗧𝗛𝗘 𝗪𝗢𝗥𝗟𝗗 LIVE 𝗬𝗢𝗨𝗥 𝗠𝗘𝗦𝗦𝗔𝗚𝗘!™

1mo

CLEARLY, Jeremy, you know which one is my FAVORITE, right?

Roopa Maniktala

Enterprise Marketing Leader | IBM for AI & Digital Transformation | Marketing Program Director | ABM Demand Lead | ANA B2B Co-Chair | Global B2B Marketing Advisor | Inclusion Advocate

1mo

Thanks Jeremy, so well said! I think these posters are even more relevant today. How do I get a copy of this pdf for my digital treasure?

Lee Englestone

Leading Business & Technology Innovation Strategy | Head of Innovation (AI & XR) | Microsoft MVP | MSc Entrepreneurship and Innovation

1mo

Whilst I don’t think of “good design” when I think of IBM.. I do love these practices. It’s no co-incidence they’re a very historically successful company.

Devin A. Brown

Digital Comms in Life Sciences | VP @ Russo Partners | Social & Digital Leader | Growth Marketer | 14-Year McKinsey Alum

1mo

I did a social media awareness poster program at McKinsey and the posters were printed by so many offices when I visited them! "Never Bitter on Twitter" was my favorite.

Splendid visuals, although they didn't prevent #IBM from going through various crises and re-launch. Is there one of elephants dancing as pee #LouisGerstner book?

Mike Bainbridge

Innovation at Amazon • I post about work effectiveness • Follow me for daily productivity tips 🚀

1mo

These are awesome, Jeremy. Which one is your favourite? (you can only pick one 😉)

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Janice Rush

Enterprise Learning Operations and Administration Global Finance & Operations Leader at IBM

1mo

The wild ducks poster has always been my favourite

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