Ipsos’ Post

🔥Hot Stat Alert!🔥 Poverty seen as root cause of crime: Poverty and unemployment (53%) is seen as the most significant cause of crime and violence, followed by drug and alcohol abuse (43%). Ineffective law enforcement is cited as a cause by 37% of global respondents, on average. See the full results: https://lnkd.in/ef-UCGJ5 #CrimePrevention #Poverty #Unemployment #LawEnforcement #SocialIssues #GlobalInsights

Interested in the UK General Election? Ben Page, CEO of Ipsos, is speaking at King's College London election night 2024. Alongside other leading commentators, he will discuss the exit poll reflections and the challenges for the new government. Click here to book your spot to watch the livestream: https://lnkd.in/eCPQ_eeN #KingsElectionNight #Polls  Ipsos UK

Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands. Read our new POV 'Advertising for better representation ' as we dive into the findings of Ipsos’ DEI metric, drawing on the learnings derived from Ipsos’ creative evaluation solution, Creative|Spark to demonstrate how displaying positive and inclusive representation within advertising can lead to Brand Success. https://lnkd.in/ePzcqR8V #Advertising #IpsosBrandSuccess

[ Webinar ] KEYS - Generation myths and demographic realities Join our upcoming KEYS webinar to discover how your business can thrive in a world of changing demographics! We'll be diving deep into the latest Ipsos Generations Report, exploring: ◾ How to build authentic connections across generations. ◾ The business impact of global population shifts (it's not just a political issue!). ◾ Why understanding Gen Z as a "global tribe" is crucial for future success. Save the date and get ready to ask your questions! 

Exciting news!  Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors. Download the press release: https://lnkd.in/eUvrZ3XP #ArtificialIntelligence #MarketResearch #IpsosPersonaBot #Healthcare Sam Akhmetzianov, Allyson Leavy, Jo Butcher

Ipsos Update July is out !  Generative AI is continuing its rise to prominence, shifting the way businesses innovate and develop, as well as reshaping how we create and play. Our latest Ipsos Views paper, 'The New Era of Innovation,' examines how Gen AI is disrupting Stage Gates, while our new Global Advisor survey on AI delves into people's attitudes towards the evolving technology.With a new release for World Refugee Day, in collaboration with UNHCR, the UN Refugee Agency, and the next installment of attitudes to crime and law enforcement, there’s plenty to get stuck into in this month’s edition of Ipsos Update. Click here to find out more: https://lnkd.in/eY-fQgnv #GenerativeAI #Innovation #GlobalAdvisor #UNHCR #WorldRefugeeDay #Crime #LawEnforcement

[ Ipsos Foundation ] Empowering girls' education in India! With more than 4.1 million girls out of school, India faces severe gender inequality when it comes to education. Educate Girls, an NGO founded in 2007, works with the government and communities to ensure that every girl, even in remote areas, is enrolled in school and learning well. Its goal is to improve the education of more than 15 million children by 2025. The Ipsos Foundation grant is a game changer for Uttar Pradesh, where girls' literacy hovers around 40%. This support will help enrol 1,452 out-of-school girls and improve the learning of 1,358 girls already in school, benefiting a total of 2,810 girls. Stay tuned for inspiring stories and project updates: https://lnkd.in/epXwiyif #IpsosFoundation #Education

🔥Hot Stat Alert!🔥 Our monthly What Worries the World survey explores what the public thinks are the most important social and political issues, drawing on more than ten years of data to place the latest scores in context. In this edition #inflation remains the number one concern for the 27th consecutive month according to ou What Worries the World survey. However, worry over rising prices is at its lowest level since April 2022, now at a third (33%) on average across 29 countries . See the full results : https://lnkd.in/dn4q9yMn

Ipsos conducted a survey of 21,000 people in 21 countries for BNP Paribas Cardiff to evaluate the need for personal protection, analyze changes in behavior, and assess people's expectations regarding insurance. The survey found that individuals are more concerned about life's uncertainties than they were in 2019, although less so than in 2021.  Their top concerns include financial loss, cybercrime, serious illness, accidents, and chronic illness.Faced with these concerns, the need for better protection is increasing, particularly in the areas of depression (up 5 points), aggression (up 3 points), and death (up 3 points). See the full results here : https://lnkd.in/e-ZCrV7M