Ipsos UK

If you work with a talented early career survey researcher who deserves recognition, please consider nominating them for the inaugural Survey Futures Early Career Impact Award, to be held on Thursday October 17th at the Royal Statistical Society in London. Ipsos is proud to be supporting this exciting new initiative alongside a wide range of organisations at the forefront of survey research: ESRC: Economic and Social Research Council, UK Research and Innovation, City, University of London, National Centre for Research Methods, National Centre for Social Research, Royal Statistical Society, University of Essex, Verian Group, and The Social Research Association. Full details in Laura Wilson's post below 👇 #EarlyCareers #MarketResearch #ResearchJobs #Careers #YoungPeople

𝐈𝐬 𝐀𝐈 𝐭𝐡𝐞 𝐀𝐧𝐬𝐰𝐞𝐫 𝐭𝐨 𝐁𝐫𝐢𝐭𝐚𝐢𝐧'𝐬 𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐏𝐮𝐛𝐥𝐢𝐜 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬? The Tony Blair Institute for Global Change #FutureofBritain conference this week pitched the potential of #AI to transform Britain’s struggling #publicservices. The conference presented AI adoption as a critical and unavoidable trajectory. However, a global survey by Ipsos suggests the British public may have some way to go before fully embracing AI. The survey, covering 32 countries, revealed that Britain and other Anglosphere countries are among the most anxious about AI. 🚧 𝐓𝐡𝐞 𝐁𝐚𝐫𝐫𝐢𝐞𝐫𝐬: 1. 🛑 𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬: Only 40% of Britons are aware of products and services that use AI. This lack of understanding contributes to anxiety and highlights the need for public education. 2. ⚖️ 𝐂𝐨𝐧𝐜𝐞𝐫𝐧𝐬 𝐚𝐛𝐨𝐮𝐭 𝐁𝐢𝐚𝐬: While Britons generally see AI as less likely to discriminate than humans, only 44% trust AI systems to be unbiased. This underscores the importance of ongoing efforts to promote fairness, transparency, and ethical considerations in AI. 3. 💼 𝐉𝐨𝐛 𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐅𝐞𝐚𝐫𝐬: Public services powered by AI will likely require fewer public sector workers. Half of Britons (49%) believe AI will change their jobs within the next five years, and 28% fear AI could replace their jobs entirely. This emphasizes the need for retraining programs to minimize potential workforce disruption. 4. 🤔 𝐃𝐢𝐯𝐢𝐝𝐞𝐝 𝐎𝐩𝐢𝐧𝐢𝐨𝐧𝐬: The British public’s views on AI are mixed, with almost equal numbers expressing excitement and nervousness. This split highlights the need for a balanced approach to policy and communication, recognizing the nuances in public comfort levels with specific AI applications. For example, while many Britons are comfortable with AI being used for early health risk detection, they are less comfortable with AI determining welfare benefits. Successfully integrating AI into public services in a way that respects public opinion will require careful consideration. Balancing the potential benefits of AI with public concerns will be crucial for successful implementation. We will be releasing a new report on public attitudes to AI soon, so watch this space!

Well done to our brilliant Public Affairs Health and Social Care team for their hard work on the 2024 GP Patient Survey 👏

The National Student Survey (NSS) achieved a fantastic 72.3% response rate in 2024, the highest in two decades! Nearly 346,000 final-year students across the UK shared their feedback, demonstrating the impact of the NSS in shaping higher education. 🎓 The results revealed positive student perceptions on teaching quality and student voice. This valuable feedback is instrumental in enhancing the student experience. Sami Augustin Benyahia, Research Director at Ipsos, emphasised the significance of the consistently increasing participation rates, stating that it "affirms the enduring value students place on their courses." Read the release: https://lnkd.in/geq9sfxm #NSS #HigherEducation #StudentExperience #NationalStudentSurvey #Students

🛒 Mobile gamers: a more active audience 🛒 Ipsos iris data shows that mobile gamers are more active across a wide range of online categories, many of which make them a very appealing audience for advertisers. For example, mobile gamers are much more active on the retail category. They spent an average of 10 hours and 14 minutes on retail sites and apps in April 2024, which is 25% longer than the 7 hours and 35 minutes that non-mobile gamers spent browsing. We can go a level or two deeper and see that, of the top 50 biggest online retailers, 15-24 year old mobile gamers were most likely to visit Groupon (+40%) compared to all internet users their age, followed by Co-op Food (+31%) and Domino's (+31%). For gamers aged 65+, it was Dominos (+67%), Deliveroo (+63%) and Uber Eats (+59%) – a food-centric set. 🥙 While more time or more visits doesn’t necessarily mean more purchasing, it doesn’t mean that mobile gamers are an audience with more opportunities to convert. Find out much more about mobile gaming’s active and engaged audience in our latest research here: https://lnkd.in/dFzwn7fG #MobileGaming #MobileGamers #Marketing #Advertising #DigitalMarketing #Retail #ECommerce #Engagement #Demographics #OnlineRetail #AudienceMeasurement #Ipsosiris #Insights

🎙 PODCAST ALERT 🎙 Peaky Blinders! Better Call Saul! Two icons that did not make it to a 7th series. So we're proud to share with you that the insightful and valuable Ipsos podcast, "Customer Perspective" is back for its 7th season! Your new hosts are Helen Bywater-Smith, Head of Service Design in Customer Experience at Ipsos, and Danielle Doran, Director in Channel Performance at Ipsos. We open the new season welcoming Katrina Haby, Director of Customer Experience at Melbourne & Olympic Parks – Australia’s heart of sports and entertainment, along with Lance Webb, CX lead for Ipsos New Zealand and head of CX Advisory for Ipsos in Asia Pacific. Subscribe wherever you get your podcasts to discover actionable insights and practical tips that you can apply to elevate customer experiences in any industry. And listen to the new book club feature – where our guests recommend their favourite books to elevate your experiences. https://lnkd.in/dmjhpJxY #CX #IpsosCX #CustomerExperience #Podcasts #MarketResearch #BookClub #PeakyBlinders #BetterCallSaul

Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands: https://lnkd.in/eFExpxCB Read our new POV to dive into the findings of Ipsos’ DEI metric, drawing on the learnings derived from Ipsos’ creative evaluation solution, Creative|Spark to demonstrate how displaying positive and inclusive representation within advertising can lead to Brand Success. #advertising #creativeexcellence #DEI

#ThePeopleBehindThePolls 🙋 #GE2024 election day arrived and our voters watched as the results came through. There was shock at the scale of the Labour victory, surprise at the performance of smaller parties & disappointment with the Conservative losses. https://bit.ly/3VzdR3g

"We're proud to offer our employees a working environment that values and promotes gender equality. It's demonstrated through our policies and, importantly, by ensuring we adopt gender-neutral language throughout our business and that our management is gender-balanced which helps us to really push forward equality of opportunity for all". Hear from Kelly Beaver MBE on how we changed Ipsos to achieve the Business in the Community #TimesTop50 Employers for #GenderEquality 2024 #ResponsibleBusiness #TT50 #ProudToBeIpsos #BelongAtIpsos

Exciting AI news! Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organisations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors. Christophe Cambournac, Global Head of Service Lines at Ipsos says: "The launch of Ipsos PersonaBot is a further step in leveraging the power of AI to help our clients make faster and smarter marketing decisions. We are proud to be ahead of the game in terms of AI in the market research industry, and to be able to provide a new dimension of insights and increased ROI for our clients." #ArtificialIntelligence #AI #MarketResearch #IpsosPersonaBot #Healthcare #Consumers For more information about Ipsos PersonaBot, contact Allyson Leavy, Jo Butcher or Sam Akhmetzianov at Ipsos