Managing Consultant / Leading virtual consultancy in Media Technology, Strategy, Products and Services
An interesting competitive move.
We’re introducing the Google TV network, a new CTV ads network that offers in-stream video inventory across more than 125 channels built into Google TV. https://lnkd.in/gpNSUQGn
CTV: Where are we on the programmatic journey? Publica by IAS VP Strategy & Publisher Marketing Paul Gubbins asks Katie Coteman from Warner Bros. Discovery this very question on stage at Advertising Week Europe. Here is another chance to watch their fireside discussion about the evolution of addressable TV, and the positive role programmatic technology is now playing to help shape CTV advertising. 🎬 #CTV #Streaming #AVOD #SVOD #FAST #Programmatic
What is Connected TV? How does CTV advertising work? How is CTV different from traditional TV? These are great (and important) questions for marketers to ask, and we have the answers. #ConnectedTV #CTVadvertising
ICYMI: Even though streaming and CTV have entered the mainstream, traditional TV dominates the viewing landscape. In this TV Tech article, Frequence CEO Tom Cheli explains how CTV can be an essential part of your ad strategy. https://lnkd.in/giHPPtqe
Advertising Sales Manager | Delivering impactful multi screen TV ad solutions using first-party data insights to help businesses reach the right customers.
There is no denying that the TV landscape has fundamentally changed. The convergence of video is already happening, and as the lines of TV continue to blur, it’s imperative that advertisers are able to reach their total TV audience wherever they are consuming content, across linear and CTV. https://bit.ly/44dQ7mq
Owner, Partner, & Board Member, SmartMedia Technologies | Television Innovator | Streaming Platform Expert | Female Empowerment Leader
The future of TV and TV advertising is a mix between CTV and linear, but that doesn't mean you should deploy identical strategies on both platforms. Accurate measurement of engagement on both platforms is crucial to crafting the best strategy. #FutureOfTV #TV #Linear #CTV
Its that time! Let's dive into the future of TV with our latest article on the rise of Connected TV (CTV) and its transformation of media consumption. Discover how the shift from traditional cable to flexible, on-demand viewing offers unique opportunities for targeted and effective advertising. Learn about the strategic choices that can enhance ad relevance and viewer engagement in the digital era. Be sure to explore the full article for insights on navigating the CTV advertising landscape effectively. #ConnectedTV #DigitalStreaming #MediaTrends #CTVAdvertising https://lnkd.in/dmJvxw2M
Helping political clients navigate cable and digital offerings to reach the right audiences across multiple screens.
There is no denying that the TV landscape has fundamentally changed. The convergence of video is already happening, and as the lines of TV continue to blur, it’s imperative that advertisers are able to reach their total TV audience wherever they are consuming content, across linear and CTV. #ComcastEmp
Helping small and large businesses reach their best customer using the power of video with the targeting of digital.
There is no denying that the TV landscape has fundamentally changed. The convergence of video is already happening, and as the lines of TV continue to blur, it’s imperative that advertisers are able to reach their total TV audience wherever they are consuming content, across linear and CTV. #ComcastEmp
CEO and Co-Founder, VuePlanner® | Advertising Senior Executive | Contextual Targeting Leader | Brand Safety & Suitability Expert | Data-Driven Targeting Innovator
It seems that #streaming platforms are going all out with this trend. After all, a significant amount of money is being invested. Therefore, the timing of your actions could be crucial. It's important to make sure you're doing things at the right moment. #CTV #ConnectedTV #ProgrammaticAdvertising #AdvertisingStrategy
