Ian Robinson’s Post

Last Friday we celebrated the awards. Today, we celebrated the people behind the awards. A grand haul of 18 wins. 7 Gold, 4 Silver, 6 Bronze and 1 Grand Prix! Whilst holding bragging rights for ‘effectiveness’, we are beyond ecstatic to also be crowned as most ‘creative’ at the recent 4As Advertising Festival. We are in a business of ideas and people. And thus, these awards are a culmination in the strong conviction of belief in our ideas and pushing to sell through to the client. We salute the 4As for a brilliantly organized and concluded festival, our clients who believe in us, and the team that rallies together - rain or shine - to bring it all to fruition. We believe dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own genetic material to adapt, innovate, and thrive. It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats. And so do we. #mullenlowesl #alwaysbeachallenger

A big shoutout to Momentum Worldwide for this insightful look at the incredible experiential marketing activations at this year's Final Four! We especially loved seeing their creative concepts come to life for The Coca-Cola Company and Powerade, putting fans in the spotlight and truly capturing the essence of the game. Forget static displays and endless free samples – brands went above and beyond to create immersive experiences that truly engaged fans. Here are some key takeaways that caught our eyes: The Rise of Tech-Powered Experiences: Gone are the days of basic photo booths. AT&T's "Dream Court" with AI-powered gameplay and Capital One's interactive stores featuring Charles Barkley and Magic Johnson showcased the power of technology to personalize the fan experience. Blending the Physical and Digital: Brands like Samsung Electronics and Fierce Lab understood the power of connecting online and offline communities. Their "CreatHER Dinner" fostered real-world connections while empowering women in sports, further extending their reach online. A Nod to Social Currency: From Capital One's branded swag to the chance to win LG Electronics, activations offered fans tangible takeaways that fueled social media sharing and created lasting memories. Celebrity Power: Leveraging star power remains a potent strategy. Shaq appearing with The Home Depot, Isaiah Thomas with Ritz, and Barkley's iconic blimp for Capital One all added an undeniable buzz factor. Community Focus: VISIT GLENDALE's activation, aimed at boosting local tourism, reminds us that successful activations can have a positive impact beyond the event itself. Looking Ahead: The future of experiential marketing at sporting events is bright. As technology continues to evolve and brands become more innovative, we can expect even more immersive and interactive experiences that not only entertain fans but also create lasting brand loyalty. By focusing on personalization, social currency, and community building, brands can leverage the power of experiential marketing to truly connect with their target audience in this competitive landscape. What are your thoughts on the 2024 Final Four activations? What trends are you excited to see emerge in the future? Let's continue the conversation in the comments! #BrandActivation #ExperientialMarketing

HC3 driving Hispanic business and community awareness. Recognizing Hispanic corporate leaders in sports, technology and corporate America.

If you're in the NYC area next week and looking for a great networking event plus an overview on the latest happenings in the Media industry, check out our #womeninmedia event on Thursday evening. We have an all-star lineup of leading female media execs with the very talented Kerry Flynn from Axios moderating. Speakers: Amy Tunick, Chief Marketing Officer, National CineMedia (NCM) Jenny Wall, Chief Marketing Officer, VideoAmp Linda Villani, Chief Revenue Officer, DailyMail.com Amidst the uncertainties of the media industry, advertisers, brands, and publishers are tackling internal and external hurdles. From layoffs to the imperative need to boost revenue, reach new audiences, and demonstrate performance, these entities require innovative approaches and execution strategies. With minimal margin for error, creative solutions are essential. Join industry professionals from renowned companies as they share: 💡 Innovative strategies for confronting challenges; media business models that are working 💡 How to expand audience reach 💡 Tips for staying relevant in times of disruption Looking to stand out at Cannes Lions this year? The event will end with a Cannes Lions festival preview and insights for brands, agencies, media companies and industry organizations about ways to align with Cannes Lions and Young Lions. From sponsorships, speaking opportunities, or on-the-ground activations at the festival, we’ll give you the inside scoop now so that you’re successful in June. Our location partner for this upcoming event is NCM, the official US Representative to the Cannes Lions International Festival of Creativity and the US Young Lions competition. *Must RSVP to attend this event* #media #advertising #cannes #upfronts

I was looking over the Ad Age Agency A-List awards and noticed something interesting: the majority are independents. In fact, the vast majority of the 10 A-List agencies are independent. The majority of the "Agency Standouts" are also independent. This isn't to say that there isn't good working going on in the Holdcos... but wow, the independents are just crushing it! I think there are a lot of reasons for this: 1. It's been a rough couple of years in the Holdcos 2. In a market where there are fewer large AOR assignments up for grabs, the independents are still bringing passion and enthusiasm to the pitches we run 3. Independents can take risks, go after smaller opportunities, and are living by their wits daily 4. The Holdcos cut a ton of senior talent in the past few years, and there has been a certain "revenge of the ex staffers" playing out as some of these awarded agencies were founded by ex Holdco leaders or received healthy talent infusions from the Holdco castoffs 5. The Holdcos seem distracted by more mergers and agency selloffs 6. The seemingly endless amount of Holdco leadership reorganizations has become a drinking game Back to the indies being in the spotlight: this is so good for our industry!!! Now, don't write the Holdcos off. They have immense talent that will shine if the leash is loosened a bit. I, for one, am looking forward to that. Clients will win with more competition. And the indies will get even better. #4As #cmos Judann Pollack Brian Bonilla Lindsay Rittenhouse

Cannes Lions hosted 16000+ advertisers from around the world, to celebrate advertising. The secret sauce of Cannes Lions is that the energy here is contagious, and the inspiration is boundless. PS: After last week full of black tie events, this week has been such a refreshing change to dress for the beach, while we deep dive into a sea full of learnings! 🤌 PS2: we are here till Friday eod, Meetesh Kothari Jigar Zatakia and me would love to catch up if you are around. 🫶 #Cannes #CannesLions #Advertising

Wow... Well, Thanks and Gracias Ad Age and Arvelisse Bonilla Ramos! Looking back at ’23, I’m incredibly proud of the results we delivered for our partners and the growth we achieved as an agency.  Couldn’t be happier to walk the talk every day with the ridiculously talented crew at the community. In our industry, successful agency + brand partnerships require true community;  from search consultants to CMO’s, from junior copywriters to CCO, and everyone in between the pitch brief and the annual wrap report. It’s all about the people and the creativity! Thank you to our partners for entrusting us to build their businesses and brands through a more progressive approach to today’s market. It’s not mass market. It’s not the multicultural market. It’s the new mainstream and it’s the key to growth. And to win this award in the same year that we were also recognized as ADWEEK Multicultural Agency of the Year is extra special. (I think that’s equivalent to a professional boxer “unifying the belts”) Joaquin Molla Luis Montero Marci Miller Lee Maicon Julieta Rey Laurie Malaga Lucas Bongioanni Ricky Vior Jacqueline Hernandez Stefani Chambers Cora Pérez Fernández Richard Garcia Ramiro Raposo Kara Stockton Chris Parke Danielle Amaral Rosa Ana Foreman Khristy Nguyen, MA, SHRM-SCP Dominick Concepcion, MBA Natalie Greenman Fernando Reis Lucas Rojas and TODOS #creativity #advertising #marketing #brandbuilding #growth #newmainstream

🏈 Exciting news alert! Did you know that New Orleans is set to host the 2025 Super Bowl? 🎉 This isn't just a major sporting event; it's a massive opportunity for local businesses to elevate their branding and marketing game. With eyes from across the nation and beyond fixated on the Super Bowl, businesses in New Orleans have a golden chance to shine. 🌟 Whether you're a small local gem or a larger player, the platform to showcase your brand has never been bigger. Imagine the exposure, the engagement, and the conversations that your brand can ignite during this high-profile event. From creative partnerships to immersive experiences, the possibilities are limitless. So, whether you're working with a generous budget or crafting a creative strategy with resourcefulness, the 2025 Super Bowl presents a stage for businesses of all sizes to make their mark. Let's harness this exciting energy and celebrate New Orleans' journey to the big game! 🏆🎊 #SuperBowl2025 #NewOrleansOpportunity #LocalBrands #MarketingGamechanger

Wrapping up an extraordinary week with FIVE GUYS Fridays! (Thanks Matt J. 😂) 🍔🚀 It’s been a whirlwind, full of energy and results. My week as a Business Development Director has been all about driving revenue and forging key partnerships. I’ve had the privilege of working with a football club setting up impactful commercial relationships. We’re also prepping for major 2024 campaigns with two leading sports teams, a prominent Welsh food manufacturer, a renowned chocolate brand, a national contracting company, and a well-respected car dealership in Wales and the South West. We’ve extended our strategy to some of Wales’ most iconic venues and hotels, ready to make a significant impact. There’s also an exciting opportunity brewing with a New York-based company on the verge of substantial growth and brand development. The week’s highlight? Bringing on board 12 new clients is a clear sign of the groundbreaking growth our agency is achieving. As we close this remarkable week, here’s a thought: Does your brand wield the influence it should? If there’s doubt, it’s time to talk to Rebel Lion Advertising. We’re about turning good into outstanding. Let’s get started. #BusinessDevelopment #StrategicPartnerships #InnovativeMarketing #AdvertisingSuccess #GrowthMindset #ClientSuccessStories #RedefiningExcellence

Not sure we could have said it any better: "One of the largest integrated marketing agencies in the Southwest, blending high-level issues management counsel with robust services across digital/social, branding/creative, media buying and analytics ... a hybrid agency that remains as comfortable producing paid content as it is in the earned media realm and combining the creativity of a hot consumer shop with the strategic savvy of a corporate communications firm." #PR #marketing #integrated #comms #media #social #analytics