Hightouch reposted this
If you're a big Salesforce or Adobe customer, you’ve undoubtedly been getting calls from your account team to consider their new data platforms - Adobe Experience Platform (AEP) or Salesforce Data Cloud. Should you? At first glance, they're extremely exciting— all your data and business workflow in one platform! Unfortunately, things aren't as great as they seem. We've worked with multiple customers who adopted and then abandoned these platforms. These are the most consistent failures we've seen: 1) Adobe and Salesforce's data platforms aren't flexible enough for sophisticated personalization 2) It's too expensive to store data in these platforms, which limits how much you'll use them 3) Customers must reboot their stack to take advantage of these data platforms 4) The platforms themselves are not mature enough at this time We wrote a full article on this including examples from customers— check it out: https://lnkd.in/evCRSmZm What is the solution? Leverage cloud data warehouses like Snowflake, Databricks, and Google BigQuery. These systems are far more flexible and there's a new generation of CDPs and marketing solutions that can sit directly on top of them to facilitate customer data, marketing, and business use cases. It’s time to break out of the Adobe and Salesforce data jail by harnessing the power of your cloud data warehouse.
David Chan
1w
Tejas Manohar 😁 Was going to do a comment response, ran out of space, and decided to just do an article response https://medium.com/@iamdavidchan/re-get-out-of-data-jail-break-free-from-adobe-and-salesforces-data-platforms-eb08694d9016?source=friends_link&sk=3ae9827010d1b3f14207482efc600af8
Well said! lol
Ryan Koonce
1w
Friends don't let friends buy data cloud!!!
Mark Price
1w
I have been data lake based since 2019 and I support this message! 😂
One can get lost in so many salesforce clouds… good insight here.
John Lopus
1w
A single product suite? more like suite nothings
Albin Paul
1w
Whole heartedly agree, it's shocking that many are surprised about disadvantages of locking enterprise data in a platform, as if no-one has ever heard of "Indirect/digital usage license fees" from several Enterprise Tech Vendors - I am not going label any brands but you all know who. A ring to rule them all is bad idea for any org that agrees to the concept of "Data is the new oil" All data in a single enterprise application is an antithesis of a composable architecture, any advantage of the aforementioned structure can be achieved by implementing upstream/downstream Data-Lakes so that every platform can create its own data model while accessing/using data+metadata created from multiple systems.
This is a must read
Scale Smarter: Profitability & Performance Optimization for B2B 5-50M ARR | Grow Sustainably, Reduce Costs & Delight Customers using Lean
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