Trying to reach EU audiences across ad channels, and remain compliant? 🌟 Exciting news! 🌟 We're thrilled to announce that we support privacy-conscious ad targeting in the EU through a combination of our integration with the European Unified ID (EUID) through The Trade Desk and our compliance features tthat enforce universal opt-outs and adhere to regional data laws. Features include: - Universal opt-outs: Apply field-level governance filters to prevent opted-out IDs from being shared with ad platforms. - Regional Data Processing: In-transit data is processed using the appropriate regional data center, preventing the movement of data across borders and ensuring regional compliance. - Enhanced Addressability: Once data is transferred, advertisers can activate EUID to reach larger addressable audiences across Europe in a privacy-conscious way. Stuart Colman, Senior European Director of Identity at The Trade Desk, comments: “Hightouch provides its clients with a simple and direct way to activate this new currency so they can benefit from the increased efficiency of their digital advertising on the open internet.” Read more: https://lnkd.in/e5SbyJCn
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WHOOP uses Hightouch and Iterable to send personalized messages that drive members to engage in fitness challenges. By putting their data to work, they increased engagement by 128%! 💪 Want to learn how? Check out this video from Iterable’s 2024 Activate Summit, where our own Kashish Gupta presented alongside Aoife O'Driscoll, WHOOP’s AVP of Lifecycle Marketing. https://lnkd.in/egEdqn2B
How WHOOP Uses a Composable CDP To Boost Member Engagement
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Summer G2 reviews are out! We’re thrilled to again win #1 in Reverse ETL and continue to push the boundaries for CDPs, winning dozens of badges for categories like fastest implementation and best ROI. 🏆 G2 Awards are all based on customer reviews, so these mean a lot to us! Read on to find out what customers have to say on G2: https://lnkd.in/eEzBJtHM
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Does LiveRamp’s onboarding process feel slow, expensive, and difficult to maintain? You’re not alone. Time and time again, we see customers struggle with manual SFTP uploads, week-long processing times, and overpriced contracts. We re-invented data onboarding from the ground up. With Match Booster, you can onboard new audiences in hours directly from your data warehouse, all at an affordable price. Learn more at https://lnkd.in/gMUFD7z8
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That’s us, in Times Square! 📸 We're thrilled to be part of Redpoint’s 2024 InfraRed 100 list, which highlights 100 transformative companies in cloud infrastructure. We’re proud to be in such outstanding company—congratulations to everyone listed! (Shout out to some of our integration partners also on the list: Databricks, dbt Labs, Hex, LaunchDarkly, Materialize, Redis, Sigma Computing, and Stripe)
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Data Activation at Hightouch
1wExcited about this, thanks Natalie and team!