Heather Hopkins Freeland’s Post

How can Reflect the Agency help your brand become more diverse and inclusive? 🤔 🧡 Reflect was created for the very purpose of promoting diversity and inclusion. 🙌 We not only represent diverse and inclusive talent, but we also help brands to develop integrated marketing campaigns. Ones that build awareness, drive conversions and help to better express brand positioning and organisational values related to inclusion and diversity! Does this sound like something we can help you with? If so, please contact Jax, Reflect’s Managing Director, at jax@reflecttheagency.com 📧. #DandI #DiversityandInclusion #Diverse #Inclusive #DiverseMarketingCampaigns #InclusiveMarketingCampaigns #ReflectTheAgency #InclusiveTalent #InclusiveMedia Alt Text: An image that says “How can Reflect help your brand become more diverse and inclusive?”. The background is off-white, the words are in orange and navy blue, and the frame is navy blue.

Dove proves that you can’t always get it right 🤷♂️ In the quest for authentic inclusion, Dove missed the mark… By introducing six different bottles mirroring diverse body types, Dove aimed to champion body positivity. However, the campaign stumbled, by spotlighting insecurities rather than alleviating them. This serves as a lesson for brands and marketers that inclusivity should UNIFY, not dissect. True inclusion isn’t about segmenting consumers based on physical attributes but celebrating diversity within a unified brand narrative. Interested to hear your thoughts on this one, let us know below 💬👇

Your Tuesday read... I had the honour of an interview with Unilever Aline Santos Farhat, Unilever's Chief Brand Officer and Chief Equity, Diversity and Inclusion Officer (featured yesterday on Campaign Magazine UK's Power List 100) to talk about why EDI is on the agenda of every award-winning progressive marketer. Today and every day. 'Unilever is present in 190 countries reaching billions of people every single day. It is obvious to me that we must use the scale, reach and power of our brands to advance equity, diversity and inclusion.' 'We realised a few years ago that to make real systemic change to address harmful stereotypes in marketing, we had to make structural changes to our entire marketing process and across every Unilever brand.' 'Our Act 2 Unstereotype programme, launched in 2021, is how we are addressing all forms of bias in marketing and eradicating harmful stereotypes from new product development through to advertising production.' 'Our marketers know that when the creative is more progressive and provocative this increases our brand scores and drives broader reach for our brands. Our data shows that ads are better ads when equity, diversity and inclusion is embedded.' Creative Equals Read more: https://lnkd.in/eDsyT2FZ

#ICYMI: Our "America Now 2023: Harnessing American Identity to Navigate Social Issues" study was recently recognized with the prestigious Silver Award for Impactful Multicultural Research at the Hispanic Marketing Council 2024 Strategic Excellence Awards! Here's a big picture takeaway that guides the study and will enable you to unleash greater brand engagement and consumer loyalty: To bridge the cultural divide and fuel brand growth, your brand must act on 3 key truths. 1.) Polarization is permanent. 2.) Backlash is inevitable. 3.) Brands must (and can) engage. Discover action steps that will help you impact today's consumers, as well as a sample of the report for our guide towards navigating backlash and spur growth into the near future: https://lnkd.in/ersehBr7 #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights

As an ex-Unilever #Marketer, one of the things I have always appreciated about #UnileverMarketing is the primary focus on #BrandDo, ie always make sure you walk the talk before you talk the talk 👍 So I really enjoyed reading Ali Hanan CMRS FRSA from Creative Equals interview with Aline Santos Farhat which discusses the new #ROI of #ReturnOnInclusion and Unilever’s shift from #Equality to #Equity, and is also chocka block full of Brand Do proof points 📖 Here’s a few Unilever #Unstereotype #EDI proof points that stood out for me: - Making #EDI structural changes to the entire marketing process and across every Unilever brand through the 2021 launch of the Act 2 Unstereotype programme 🎬 - Rooted in #Marketers understanding that more #Inclusive creative increases #Brand scores & drives broader brand reach 🥇 - Launching the #BelieveInTalent Campaign to support the #ProductionIndustry to become more inclusive and #Accessible for people with disabilities - Partnering with more #DiverseInfluencers to create #UnstereotypicalContent 💻 - #UnstereotypeTraining for 900 leaders, including personal development plans 📝 - Launching the Womankind community with 60 female leaders creating a safe space to share experiences, challenge the status quo and inform strategy, in an effort to achieve 50/50 gender split at all business levels 🧗♀️ - Building an internal Unstereotype Hub 🖥️ Which other organisations do you see walking the talk on #EquityDiversityInclusion in #Marketing? #DiversityEquityInclusion #DEIB #DEI #DiversityAndInclusion #Diversity #DiversityEquityAndInclusion #DiverseMarketing #InclusiveMarketing #ResponsibleMarketing

We all know that the advertising industry is a space of creativity and innovation, but it's also one where Black and Brown people have been historically underrepresented and often excluded from major events like the Cannes Lions. This lack of representation not only stifles diversity of thought but also perpetuates a cycle of inequality within the industry. As we approach Juneteenth, we reflect on the long journey towards freedom and equality. This is a powerful reminder of the progress we've made, the progress currently being threatened, and the work that still needs to be done. In honor of Juneteenth and our commitment to fostering a more inclusive advertising industry, Assembly Global is proud to co-host Kickback on the Croisette #KOC2024 with /prompt. in Cannes during the Cannes Lions. This event is not just a celebration but a call to action—an opportunity to create pathways to diversity, amplify Black voices, and ensure that the future of advertising is inclusive and equitable. We believe that diversity drives creativity and innovation. By bringing together industry leaders, creators, and advocates, we aim to spark meaningful conversations and build lasting connections that will pave the way for a more diverse and inclusive industry. Big thank you to Destiny K. Chambers for spearheading this initiative in Cannes 3 years ago. I hope you can join us. RSVP here: https://lnkd.in/ewxzB-ba #Juneteenth #CannesLions #DiversityInAdvertising #Inclusion #BlackExcellence #AdvertisingIndustry #Equity #InclusionMatters #Stagwell #Assembly

Consumers are assessing your inclusion credentials before they buy. Forty-nine percent of US consumers agree that it’s important to buy brands that actively promote diversity and inclusion in their own business or society as a whole. The figure hits 63% among LGBTQ+ consumers. Discover more about inclusion as a growth strategy with Kantar’s new Brand Inclusion Index. Download our report on the key challenges facing brands and find out who is the most inclusive US brand.

Consumers are assessing your inclusion credentials before they buy. Forty-nine percent of US consumers agree that it’s important to buy brands that actively promote diversity and inclusion in their own business or society as a whole. The figure hits 63% among LGBTQ+ consumers. Discover more about inclusion as a growth strategy with Kantar’s new Brand Inclusion Index. Download our report on the key challenges facing brands and find out who is the most inclusive US brand.

Bon courage! These two words hold a lot of meaning to Bospar Principal Curtis Sparrer when it comes to corporate brands and their support for the LGBTQIA+ community. Curtis takes a look at where brands stand according to Bospar’s Corporate Courage Index and how brands can become true allies to the LGBTQIA+ community.  Get the details in Forbes Communications Council.

I'm excited to see my friends and colleagues, Kristen O'Hara and Abigail Posner, speaking on tomorrow at Advertising Week New York. Kristen will address "The CMO in the Corner Office" and Abigail "Work Hard, Play Harder: How Playfulness, Imagination, and Creativity Give Companies a Competitive Edge." Kristen's talk, "The CMO in the Corner Office", on Advertising Week’s Great Mind Stage will take a deep dive into how to leverage consumer behavior insight as an asset in the boardroom, as well as how to build strong partnerships between CMO and CEO. Equally important, Abigail’s "Work Hard, Play Harder: How Playfulness, Imagination and Creativity Give Companies a Competitive Edge," will explore the role creativity plays in helping corporations grow and remain competitive. Register for Advertising Week New York: https://bit.ly/46QzjUt RSVP for the Female Quotient Equality Lounge: https://bit.ly/46QPlxB #CMO #Advertising #Creativity #AWNewYork23 #EqualityLounge