"My First..." is a monthly series by Jennifer Wolf about the critical early decisions in startups that can make or break a company's chances of success.
Each month, Jen Wolf talks to founders from our portfolio about their first experiences in hiring, product development, customers, and more.
Just in time for #PrideMonth, Jen sat down with Robyn Exton (she / her), founder of HER Social, a sapphic dating and community app, to talk about her first experiences in building a product that is now used by over 14M users.
HER prioritizes unique experiences through features like IRL event discovery and community connections. 🌈
Key takeaways from their conversation include:
• The rebranding of the app from 'Dattch' to 'HER’.
• Emphasizing user-centric product design.
• The importance of continuous user engagement to enable over 300M matches.
“Truly, from where I first started, I didn't understand the concept of product design and how our branding comes from the position of having a belief and delivering that through everything you do. Now, I think designing products comes from observing user behavior, determining what will provide the most value, and building for that. There’s a lot of intuition in reading between the tea leaves to find where the value sits.”
Read more here:
https://lnkd.in/gYmhjg27
