Matthew Mottola and The Human Cloud are helping to drive the future of work and we were excited to ride shotgun with them in a chat about the future of growth marketing and the importance of tapping into freelance experts. More of our chat to follow...
Why are full time teams & leaders no longer enough for marketing? Ryan Bettencourt, CoFounder of Growth Collective and Legion Works slaps sense on the podcast for why the majority of marketing needs to be done by freelance marketers and freelance teams. In short, "there's no way you can hire a generalist that can test various channels, understand effectiveness, and then be able to scale those channels when they are effective". Instead, effective marketing requires embracing an elastic network of marketing experts that have expertise in their respective vertical, which ding ding...a freelance marketplace is. Learn more on Weds, March 6, when Ryan's episode goes live wherever you get your podcasts: https://lnkd.in/ehgWjEdv
