Growth Collective’s Post

🚨 Ryan Bettencourt, Co-Founder of Growth Collective, joined the Human Cloud Podcast to discuss the massive transformation of the marketing industry and how it’s no longer enough to put the responsibility on a good CMO. Instead, good marketing is the result of having multiple experts, working on and testing multiple different channels and strategies until they’ve found what works. Some Key Takeaways: 💡 The value of marketing today is knowing why and where growth comes from 💡 Today's online marketing technology created a chasm where hiring generalists, or a good CMO, isn’t enough 💡 Good marketing requires an elastic network of experts approach rather than a default full-time approach 💡 Existing large, horizontal marketplaces can’t provide the level of vetting to ensure an elastic network of growth marketing experts 💡 Now is the perfect time to embrace freelance and fractional work due to the challenges in raising capital and the cost of debt 🎧 Full episode is available wherever you get your podcasts ------------- 👋 This episode is brought to you by Formations, the leading tax management solution for the self-employed. Learn more at https://lnkd.in/d-8-8e5 #humancloudpodcast #growthcollective #freelancerevolution #marketing

Why are full time teams & leaders no longer enough for marketing? Ryan Bettencourt, CoFounder of Growth Collective and Legion Works slaps sense on the podcast for why the majority of marketing needs to be done by freelance marketers and freelance teams. In short, "there's no way you can hire a generalist that can test various channels, understand effectiveness, and then be able to scale those channels when they are effective". Instead, effective marketing requires embracing an elastic network of marketing experts that have expertise in their respective vertical, which ding ding...a freelance marketplace is. Learn more on Weds, March 6, when Ryan's episode goes live wherever you get your podcasts: https://lnkd.in/ehgWjEdv