GroupM’s Post

GroupM's 2024 Midyear Forecast is here! 📣 The media and advertising world is transforming, driven by forces like consolidation, decentralization, and the complex tensions they create. This new report reveals these hidden drivers, predicting a global ad revenue of $989.8 billion in 2024, led by powerhouse economies like the U.S. and China. 🔗See an interactive overview here: https://lnkd.in/gETaKz3E _ #ThisYearNextYear

The global advertising industry is on the brink of a significant milestone — surpassing one trillion in revenue by 2025, a year earlier than previously forecasted. This growth trajectory is largely fueled by revised forecasts for powerhouse economies like China and the U.S., which together account for over half of global ad revenue. As we navigate ongoing inflation and economic challenges, the resilience of consumer spending and the boom in AI products and services continue to bolster business investment. See an interactive version of this map and more insights from this TYNY Midyear forecast here: https://loom.ly/M-OuIuk #ThisYearNextYear

Artificial Intelligence (AI) is not just a buzzword in the advertising industry — it's becoming the backbone. By 2024, AI is projected to inform nearly 70% of ad revenue, escalating to 94.1% by 2029. AI's impact spans sectors, enhancing everything from Out-Of-Home advertising to audio campaigns. However, the advent of personal digital assistants signals a seismic shift in the customer journey. In this new era, advertisers need to prepare for a landscape where bots, not emotions, drive decisions. Learn more in GroupM's newest TYNY Midyear forecast: https://loom.ly/M-OuIuk #ThisYearNextYear

In an increasingly saturated market, creativity is the differentiator that can amplify ROI by up to 12 times. Even as technology takes center stage, human ingenuity continues to be a game-changer. Additionally, traditional channels may seem outdated in the face of rising digital platforms, but their impact is far from negligible. Studies show that integrating TV into a Search campaign can enhance its effectiveness by 7%. Learn more from Wavemaker's James Boardman (AUNZ chief strategy officer): https://loom.ly/Csdo-oY

The Goat Agency dives into 8 brands that approached Pride in the RIGHT way ⤵️

In the dynamic world of content creation, one trend is becoming increasingly clear: viewership tends to follow content spending. 👀 This is true whether the content comes from professional studios, individual creators, or AI. Despite worries about subscription overload, there's still potential for growth in consumer spending on video services. Companies like Netflix, YouTube, and Amazon continue to heavily invest in content, they're leading the race for global viewership. But can traditional media companies keep up? Learn more in this TYNY Midyear forecast: https://loom.ly/M-OuIuk #ThisYearNextYear

This OOH design might be the diamond of the season 💎 Netflix launched the newest season of Bridgerton with a stunning OOH activation of 126 m² (approx. 1356 ft²) in Brussels. The billboard, located on the well-known Avenue Louise, is surrounded by various shapes of silk flowers, giving it a unique 3D look. Over 3,200 silk flowers were carefully chosen for this campaign and will be reused after the campaign ends. Credits: Wavemaker Belgium, blowUP media