Matteo Girardi’s Post

Few ads are truly "award worthy". This one was, and by a mile. Congrats for the win on one of the best spots I've ever seen. This piece will push social impact advertising FORWARD. #socialimpact #nonprofit #psa #awareness #advertising #creative

Have you read the official Cannes Lions Wrap-Up Report yet? Best in class creativity and insights from industry leaders fill the pages of this insight-packed report - Don't miss out!

Great insights coming out of #CannesLions last week – the top takeaways? EY’s José R. shares that #AI is at the center of creativity, that we should be prioritizing sustainability, and the next generation of professionals are leading the way with new creative and emerging ideas.

ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year. Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before." He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance." Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn #CannesLions #Creativity #Adland

*** Cannes 2024: The Power of Incentives and the Influence of the Majority *** In 2002, India celebrated 100 years of cinema at Cannes, but Cannes Director Thierry Fremaux faced backlash for selecting Sanjay Leela Bhansali's "Devdas" for one of the festival's screenings. Critics argued the film's commercial and mediocre nature clashed with Cannes' artistic tradition, suggesting it was selected by Fremaux due to the influence of prominent Indian commercial filmmakers. It's 2024, Cannes has transformed, driven by powerful incentives. Official sponsors like Brut and TikTok now promote influencers with little connection to filmmaking, drawing vast audiences for them and attempting to maximizing their business profits. Similarly, L’Oréal and other cosmetic brands highlight their ambassadors, often overshadowing the festival’s focus on cinema. When popular demand dictates, those in control often cater to these preferences, regardless of their impact on quality or tradition. The profound influence of the majority, even if or especially uninformed, shapes both political and economic landscapes. For investors, the lessons from Cannes are revealing. The saying "whose bread I eat, whose song I sing" underscores the importance of understanding the motivations of key players. Major investors can shift a company’s direction to meet new objectives, driven by their own incentives. Who suffers in this transition? There is a stark conflict between maintaining reputation and succumbing to incentives. This conflict is not unique to Cannes; it reflects a universal struggle. In the case of Cannes, we can still assume the key decision-makers understand what they are doing. It's more concerning when decision-makers in other settings are incapable and unaware of how they are dancing to the tune of incentives. #cannes2024 #incentives #Behavioraleconomics #cannesfilmfestival

The ShowHeroes team is currently at Cannes Lions International Festival of Creativity and CEO Ilhan Zengin has thoughts on this year’s atmosphere. This year’s Cannes Lions is very different from last year’s, where caution was the dominant feeling. But is it roaring excitement this year, or something more nuanced? Read his thoughts alongside other industry leaders in Digiday. 👇 https://lnkd.in/edYn9KD9 #Cannes2024 #CannesLions #digitaladvertising #digitalmarketing

Cannes is neither perfect nor overblown. It’s up to you… if you want to consume all the creativity on display in the Palais. It’s up to you… if you want to sit through the plethora of GenAI conversations. It’s up to you…if you want to catch up with long lost colleagues along the Croisette. It’s up to you… if you want to party at Baoli or La Guerite It’s up to you…if you want to imagine & ideate the future of our industry in a pavement cafe. That’s the beauty of Cannes. What we choose to do; how we choose to do it; and who we choose to do it with. It’s entirely up to each of us. Cannes - like life - is up to each and every one of us. We get out what we put in. Choose your path Channel Factory Cannes Lions International Festival of Creativity

The #WeatherAtCannes has been a hot topic these past few years, from tropical heat & rainstorms, to excessive winds & choppy seas…If you’re attending this year, have no fear, we’ve got you covered! Check out The Cannescast below and know before you go!

Talking about democratization of info & knowledge! 👏🤘Toan Mai Quynh Tran

As we continue to nourish our global business projects, I often marvel how we build most of our change and transformation projects via online means these days. Yet, for the last 2 weeks, it’s evident that some clients still desire face to face, so off we travelled to Australia. Brisbane and Sydney are both showing their evolving status nicely. World-renowned landmarks are currently shining with the help of technology, and a VIVID carnival lighting up Sydney skies. Not that the Opera House needed to be put in the spotlight! It got me thinking. ·      What exists in your product portfolio that shines in its own right? ·      How do you shine it up, to add just a little more ‘oomph’? #change #transformation #business