Georgina Fraser’s Post

Some of they key findings from this article that evaluates the optimum length for video marketing. Despite the growth in short-form content, it seems that longer videos over 30 seconds are better for building brand awareness as they act as a memory anchor for the audience.... 1. Longer ads have benefits over shorter executions 2. Longer ads act as memory ‘anchors’ 3. Longer ads enhance image memory 4. Brand awareness decays faster than brand perception https://lnkd.in/ekpNvqRM