ForceBrands’ Post

🛒 📈 👀 How would you describe your sales team in one word? (And it can be hyphenated) ...Data-driven? Relationship-based? Savvy? We checked in with ForceBrands' Director of Client Strategy Annette Kim to discover trends she's observing in the sales space. How are today's consumer companies approaching hiring sales talent? How has sales changed? "In the consumer industry, the shift from relationship-based to data-driven sales marks a new era. More than ever, sales teams now leverage analytics to navigate market complexities, optimize customer engagement, and drive sustainable growth. As a result, companies are seeking candidates who can dissect extensive datasets, work collaboratively with marketing and finance teams, and possess a deep understanding of consumer behavior and the market from a shopper and trade lens." —Annette Kim Have a question for our team? Drop us a line in the comment section below. #sales #hiring #leadership #ExecutiveSearch #data #insights

✨💡 #FollowTheLeader: If you can make water cool, you can do just about anything. Easily one of the most creative, imaginative, and disruptive entrepreneurs in the industry, Liquid Death's Founder and CEO Mike Cessario is one to follow. As he shared on the uber popular podcast How I Built This with Guy Raz, he ideated the viral water brand by asking himself, “What is the dumbest possible idea we could have?” ...the answer? Canned water. And it worked. Now a billion-dollar brand, Liquid Death reimagined the water category through entertainment, a cult-like following, and genius marketing tactics. Here are five fun facts about creative powerhouse Mike Cessario: ✨ He has a marketing background and served as a Creative Director at agencies that include VaynerMedia, Porter & Bogusky, and Street League Skateboarding. ✨ He was inspired to create Liquid Death after watching a Vans Warped Tour in 2009 where concertgoers drank water out of Monster Energy cans ✨ He almost named Liquid Death "Southern Thunder" instead ✨ He's always been passionate about health and fitness ✨ He's a Delaware native #entrepreneur #leadership #BeverageIndustry #marketing

💼💰 No surprise here. When it comes to retaining your top talent, compensation matters. But it goes beyond dollars... According to data from our own survey (to be released soon!), 6 in 10 executives said compensation has a significant or extreme impact on their employer loyalty. Over half said it had a significant or extreme impact on their trust in their employer. How does compensation affect your loyalty and trust in an organization? Join the conversation in the comments section below. #retention #TalentRetention #compensation #loyalty #WorkplaceTrends #trends #insights #data

🎉 Congratulations April Siler on your role as Chief Executive Officer of Good Eat'n, National Basketball Association (NBA) star Chris Paul's surprisingly plant-based snack brand (ForceBrands team: Andie Turitz and Eric Rosen). Wishing you all the best in this exciting new chapter. Onward and up! ✨

✨ Grateful to our team members celebrating work anniversaries at Force this month. Thank you for bringing your magic Dustin Cherry (Director, Business Development); Marion Price (Senior IT Analyst); Rachel Mayse (she/her) (Chief Human Resources Officer); and Melissa Golden (Principal). Onward and up! 🚀

✨💡 #FollowTheLeader: When you create a brand called KIND, it's only natural that you lead with its namesake in mind. Entrepreneur Daniel Lubetzky 🇺🇦 founded KIND in 2004 to help address the rising obesity and diabetes epidemic in the United States. In 2015, it became the fastest-growing snack company in the country. 💬 Some of our favorite quotes from him through the years: "Ownership carries with it a commitment to excellence." "At a certain age, an entrepreneur can no longer serve as the central point for all functions. You need better people than you." "If you can find a purpose that defines you and imbues you with meaning, then channeling that passion and energy toward your business or vocation can be a source of near invincibility." ✨ Follow him for philanthropic brand building inspiration, team-building advice, and of course: a healthy dose of positivity and kindness. #leadership #entrepreneur #BrandBuilding #ThoughtLeader

🗽💄✨ Thank you for bringing your magic to New York City for some outstanding beauty industry events that we were so proud to be part of. 💬 "What an incredible week in New York City attending Dealmaker Summit and BeautyMatter FUTURE50! I am always so honored to surround myself with such amazing thought leaders in the space. Hosting the inaugural Leaders in Beauty mixer alongside our partners (Giannuzzi Lewendon, LLP, Humble Growth, and J.P. Morgan) was such a success — thank you to our current clients, new brands, and partners who were able to join us and make it an evening to remember!" —ForceBrands's VP of Client Strategy Jessica Tully (she/her) Gabrielle McGonagle Leilah Diong Carrie Briganti Evan Mintz Nick Giannuzzi Emma Gordon, CTP Heather Smith Thorne Julie Fabricant #beauty #wellness #events

🎇 #Juneteenth reminds us of the progress we have made and the work that continues to lie ahead. It's a celebration of freedom and a day to come together to honor the past, embrace the present, and build a future where every voice is heard and every talent shines. 🇺🇸 On this day in history: On June 19, 1865, nearly two years after President Abraham Lincoln emancipated enslaved Africans in America, Union troops arrived in Galveston Bay, Texas with news of freedom. More than 250,000 African Americans embraced freedom by executive decree in what became known as Juneteenth or Freedom Day. With the principles of self-determination, citizenship, and democracy magnifying their hopes and dreams, those Texans held fast to the promise of true liberty for all. Learn more about this significant milestone in U.S. history from Smithsonian's National Museum of African American History and Culture: https://forceb.co/3KNMZGP Together, let's continue to elevate and empower each other, building a brighter, more united future for all. #freedom #equality

Join ForceBrands' Chief Marketing Officer Julie Fabricant at Naturally Network today for a people-first discussion on the topic of "Creating Success for the People that Your Company Impacts" with Sadie Scheffer, Jake Deleon, and Gage Mitchell. Details below: 🗓️ Tuesday, June 18 at 11 am CST/12 pm EST 👥 Register for Naturally Network's two-day ConciousCPG summit here: https://forceb.co/4c9dMJx Naturally Network's ConsciousCPG summit will examine building a business transformation framework centered around the five "Ps": passion, purpose, people, planet, and prosperity. #events #CPG #ConsumerBrands