Amazing article by Fortune and Sydney Lake, about why Gen Z is rebelling against dating apps.
1. They're a ‘wasteland’
"the apps have become increasingly reminiscent of other social media platforms like Instagram where users are more concerned about curating the right photos and written responses than about representing themselves in an authentic way."
2. Overly sexualized themes
"“If you want pics, go on OnlyFans and pay for that,”.
3. Paying for apps
"f I’d paid for a month of online dating, “I would like to think that I've met somebody that I could at least be dating monogamously,” Mason says. “Okay, I might not end up marrying the guy and I might come back to the app to find the next one, but I don't want to pay for three months."
4. Return to meeting IRL
“I don’t want to just be chatting people online,” Mason says. “I don’t want a penpal.”
“They were either sick of the apps or [said it’s] just a novel way to meet someone that's not available to them every day.”
This is the big point for First Round's On Me, already leading the way for in-person interactions and a more genuine intentional way of using the app as bridge not as another social media platform.
#datingapps #bumble #tinder #hinge #startups #dating
https://lnkd.in/gUcEBiHB
Let's bring some energy. I connect companies and their brands to the audiences needed to reach growth and acquisition goals. Current Rubix Cube record: 26.73 seconds (speed cube), 35.33 (traditional)
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