Fabrice Beaulieu’s Post

We have revealed this week in Cannes some very pragmatic and concrete examples of application of #Genai at Reckitt For my fellow technology leaders here my 3 “pro tips” : -partner early with leaders that are willing to go all-in and challenge how work is done. Baseline the flows and test rigorously all hypothesis. Shout-out to my partner Fabrice for creating a superb framework for this functional experimentation and for leading this forward. -assemble a superstar tech and data team to bring together all needed components, data sources models etc on top of the most important foundation: your internal data platform (and on a FAIR data mindset) --modular thinking: this space is evolving fast, each component of the required architecture evolves at incredible pace (for speed, quality and cost), so plan to plug/unplug new ones as you go Well done IT&D team! Bastien Parizot + Tewfik Bedreddine Ilhan Cosgun Teresa Fusaro Sergiy Tkachuk Anastasia Zygmantovich Roman Ruterle Daniel de Rooij + many more !

After a week at the #CannesLions2024 discussing GenAI and how it Empowers Humans to Unleash Creativity. It’s with great excitement that I share the results from #Reckitt’s #GenAI pilots across Creativity, Automation, Insights & Innovation. I’ve learnt so much from the personal experience of training and testing the model, & I continue to learn everyday (just like the model!). 3 learnings about the key differentiators: 1. The human in the loop is absolutely critical. To infuse the model with tacit knowledge of experience & bring the final creative magic to the outputs. 2. Large proprietary datasets bring an advantage, enabling the GenAI to harness the power of connecting the dots. 3. Success should be measured by both increased Efficiency AND Effectiveness. Our results show that the AI-enabled Marketer is able to be more effective in creating winning consumer-centric ideas, in 60% less time. 👊🏼 My personal wish is to see GenAI empower our marketers to unleash their creativity and innovative thinking. So that every decision taken by #Reckitt always has the consumer at the heart. Big thanks to the team who made this happen, Chris Lindsley Yulica DeCoene (she / her) Andrea Schalka Cem Oguzcan 💧 Stuart Campbell Amit Dewan Katie Angier Niels Degrande Alexander Duerloo Finia Jestaedt Gonzalo Balcazar #GenAI #Marketing #Leadership #Insights #Foresights #Innovation

The inspiration and insights just keep flowing on day 2 at Cannes Lions! My thoughts and key takeaways: 1. Transforming Consumer Interactions: Brands must reimagine all consumer touchpoints across the journey to deliver more personalized and engaging experiences that resonate with next-gen consumers. While AI can accelerate this vision, it’s essential for brands to cultivate their own authentic connections. 2. Breaking the Barrier Between Brand and Performance Marketing: AI is poised to revolutionize measurement capabilities, but to truly harness its potential, brands must dismantle silos between marketing, commercial, and finance functions. By fostering effective collaboration between human insights and digital tools, brands can unlock substantial growth and innovation. 3. The New Era of Brand Trust: In an age where brand trust has been democratized, maintaining authenticity and reliability is crucial. Brands need to strive for greater efficiency while leveraging AI to ensure consistent messaging and engagement. 4. Evolving Consumer Engagement: Embracing AI-driven insights to shift from one-way communication to a dialogue-based approach where consumers feel heard. This involves transitioning from omni-channel to seamless omni-modal experiences and moving towards collaborative creation with consumers. 5. Sustainable Growth Through AI-Powered Marketing: AI is enabling marketers to drive long-term sustainable growth by building robust, impactful brands. This involves not just innovative strategies but also leveraging AI to anticipate market trends and consumer needs. The discussions around reimagining the customer journey and breaking barriers in marketing strategies were particularly eye-opening, highlighting the evolving landscape of our industry. It was great connecting with several clients and exchanging ideas about the future of creativity and innovation. If you’re at Cannes Lions, let’s keep the conversation going and explore how we can collaborate to drive the industry forward. #CannesLions2024 #Creativity #Innovation #AI #FutureOfMarketing #PwCAtCannes2024 George Korizis Samrat Sharma Ahmet Ozman Michael J. McIntosh II - Mac Rachel Dauenbaugh John Rolston CJ Bangah Larissa Meek🎨 Jon Glick

https://lnkd.in/dF4Dm97d 👋 Carmella's Journey as an #ONPASSIVE Brand Ambassador Towards 2024 Hey there, LinkedIn and YouTubers family! I'm Carmela Schwartz, your guide in the ever-evolving world of digital innovation. Here's a glimpse into my journey with #ONPASSIVE: 🗓️ Started with a Post: I took the first step three years ago with a simple LinkedIn post. Since then, sharing insights, crafting videos, and demystifying complex digital concepts has been an exhilarating ride. 🚀 Mission: As an ONPASSIVE ambassador, I aim to usher you into a digital era of groundbreaking AI-driven solutions. 🤖 AI Magic: Imagine a digital marketing platform powered by AI, thinking and strategizing for you. That's the ONPASSIVE experience – a blend of innovation and practicality. 🌍 Explore ONPASSIVE: For a deeper dive, visit www.onpassive.com. It's a treasure trove of innovative solutions waiting for you! 🔎 Join Our Community: Be part of a forward-thinking group making waves in AI and digital marketing. Subscribe, share your vision for AI in marketing, and let's innovate together! Thank you for your support and engagement. Together, let's shape a brighter, AI-powered future! https://lnkd.in/dhUc5wsK 😍https://lnkd.in/dHy25t9V 📌 Related Hashtags: #ONPASSIVE #DigitalRevolution #BrandAmbassador #AIInnovation #MarketingStrategy #DigitalMarketing #TechTrends #InnovationLeadership #AICommunity #FutureOfMarketing #TechCommunity #ArtificialIntelligence #BusinessSolutions #DigitalTransformation #TechInsights

We learned A TON at yesterday's Brand Innovators #BISummit! Thank you GroupM for hosting a jam-packed program. And thank you John McMenamin for inviting us to join! Our Top 3 Themes & Takeaways: 👉 #1 Wield AI to Enhance Great Ideas: Remember that AI isn't the hero—it's human creativity and ideas. AI is a powerful ally that can help brands and partners to elevate ideas into more immersive and memorable experiences. - Inspired by Kelly Garland Schwarte in Media Utopia: AI for Good 👉 #2 Push vs. Pull: "Invest in the stories and the audiences will come." There are significant untapped opportunities to create meaningful, authentic connections with consumers in unexpected ways. When was the last time you were delightfully surprised by a brand? - Inspired by Amanda Schneider in Doubling Down on Women’s Sports & by Jessica Padula in Beyond Mainstream: Brewing Subculture Fandom 👉 #3 Chemistry Counts: There can be so many unknowns when activating across various audience cohorts, markets, and platforms; get comfortable with being uncomfortable. What helps ease discomfort? Having partners and agencies you can trust to ensure a brand's narrative is consistent. - Inspired by Ashley Schapiro in In-Housing: Revolutionizing Media Strategies from Within & Jennifer Brain-Mennes in Digital Innovation and Transformation with Mondelēz 👉 BONUS: Did you know?! You can do a stopover in Iceland up to 7 days without paying any additional airfare with IcelandAir. Thank you for the super pro tip, Nolan Johnson! Check out pics from the event in their Google photo album 📸: https://lnkd.in/gT2BGCgV cc Anthony Napolitano Kimberly Havraniak

Get ready for a day filled with insightful panels, engaging discussions and hands-on activities that will inspire and empower you to harness the power of creativity and technology in marketing at Campaign Convene: Creativity Converged on February 27! Here’s a glimpse at the agenda: - Fireside Chat with Jon Cook: Dive into the future of creative agencies with Jon Cook, VML's global CEO. Gain insights into the evolving landscape of advertising and marketing, and learn how agencies are staying ahead of the curve. - Building Brand Loyalty: Discover strategies for breaking through the cluttered creative landscape and fostering long-term brand loyalty. Hear from industry experts on engaging modern consumers effectively. - Pitch Competition: Unleash your creativity in our pitch competition! Collaborate with experts from MEL, The&Partnership, and The Coca-Cola Company to craft winning pitches using new technologies and innovative ideas. Check out the full agenda and secure your spot today: https://lnkd.in/gA35Ag_U #CampaignUSConvene #technology #creativity #marketing #brands #AI #pitchcompetition

🚀 Introducing Next-Gen Nuggets from Cannes! 🌟 We’re Karan Dang and Shruti Dang, Co-Founders of DANG, and we will be live from the Cannes Lions International Festival of Creativity festival! Join us as we dive into the latest insights and innovations that will shape the future of marketing. Every day, we’ll share the biggest highlights, key takeaways, and practical tips on how to drive Next-Gen Centricity™ for your brand. Whether it’s groundbreaking digital storytelling or the latest advancements in artificial intelligence, we’ve got you covered. Follow us on this exciting journey and transform the way you connect with the next generation of consumers. Stay tuned for our daily updates! #NextGenNuggets #CannesLions #BrandInnovation #MarketingTrends #CreativeLeadership #GenZMarketing #DigitalInnovation #FutureOfBranding

At SXSW people come together to share ideas that help brands and marketers confidently navigate unpredictable technology and media spaces. This year at SXSW, topics about creators and AI dominated conference conversations.   Dillon Hogan, Director of Digital Activation at OMD U.S., shares his SXSW experience in his report titled "Decoding SXSW: The Intersection of Creativity and Connectivity at SXSW." The report highlights the importance of humanity and community in technological innovation. Dillon believes this is a testament to the power of technology to connect people and create positive change.   Dillon shares that "the tech and media industries are amoebic, constantly evolving, and often unpredictable," and that "there are countless ways that our industries can continue to evolve and showcase the humanity and community that exists in the world of technological innovation, which can sometimes feel isolating."   To learn more about the evolving relationship between the creator economy and AI and how they'll come together for marketers, read Dillon's full report here: https://lnkd.in/ey_Ee8BS   #OMD #SXSW #Storytelling #Creators

Earlier this week at IAB’s Annual Leadership Meeting, I had the pleasure of joining Susan Schiekofer, Bill Grueskin and Kerry Flynn for a panel conversation about how advertisers are navigating the many complexities of the world right now, to ensure brand safety and suitability and actively contribute to a more responsible media ecosystem. My top takeaways were: (1) Over the last few years, the brand safety conversation has evolved. I think a year from now we may see more considerations from brands about the content they want to be around vs. the content they want to avoid. For example — how do we make sure we are supporting diverse media? And how do we expand our suitability framework to talk about the expansiveness of the content we want to support? (2) AI, and increasingly Generative AI, will underpin the future of safety and suitability solutions across the industry. We’ve used AI in the enforcement of our Community Standards for years in proactive detection, automation and prioritization — this is important for keeping the platform safe for people and brands. As far as how this technology may evolve, Internal tests show promise with Generative AI in enforcement, by being able to take down more violating content faster and more accurately than current AI. (3) When it comes to advertising in an election year, this is really a conversation around what is suitable for brands vs. brand safe. As long as news content about the election aligns to the GARM brand safety floor, then it still has the potential to be a brand safe environment. Each advertiser can determine whether they feel comfortable with their ads appearing next to news content, and whether that aligns with their brand values. There’s no one size fits all solution, and everyone will have their own distinct brand values. That’s why Meta gives brands the controls and transparency to create the environment they feel comfortable being in. 

Nestlé’s leap into the future is not just about tech; it’s about the heartbeat of its brands - creativity! Aude Gandon, Nestlé’s Global CMO, has stirred the marketing pot with a bold vision. 🔸Her recipe? A blend of human creativity and smart data usage, spiced up with AI. 🔸 The goal? Transforming a 158-year-old giant into a digital marketing powerhouse. 🔸 The secret sauce? A program called Creative Pulse, reinvigorating the creative spirit across the globe. 🔸 The cherry on top? Aiming for Cannes Lions Marketer of the Year by 2030. #DigitalMarketing #BrandTransformation #CreativeStrategy #Nestle #MarketingInnovation