At SXSW people come together to share ideas that help brands and marketers confidently navigate unpredictable technology and media spaces. This year at SXSW, topics about creators and AI dominated conference conversations. Dillon Hogan, Director of Digital Activation at OMD U.S., shares his SXSW experience in his report titled "Decoding SXSW: The Intersection of Creativity and Connectivity at SXSW." The report highlights the importance of humanity and community in technological innovation. Dillon believes this is a testament to the power of technology to connect people and create positive change. Dillon shares that "the tech and media industries are amoebic, constantly evolving, and often unpredictable," and that "there are countless ways that our industries can continue to evolve and showcase the humanity and community that exists in the world of technological innovation, which can sometimes feel isolating." To learn more about the evolving relationship between the creator economy and AI and how they'll come together for marketers, read Dillon's full report here: https://lnkd.in/ey_Ee8BS #OMD #SXSW #Storytelling #Creators
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In a era of rapid digital transformation, companies need to be more innovative to remain competitive. This is particularly crucial in the sphere of marketing technology, where consumer demands are constantly changing. Harnessing the power of #innovation allows businesses to deliver personalised experiences, streamline marketing efforts, and effectively reach target audiences. Always keep innovating. 👉 https://lnkd.in/gGy-erzm . . . #digitaltransformation #personalisation #FutureofBusiness #digitalsignage #martech #marketingtechnology #ScalaAPAC
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What is art without an audience? Magic happens when we illuminate brilliant creative with the right high-attention cross-media mix. #marketingeffectiveness #creativeeffectiveness #brandbuilding https://ow.ly/fKWf50Q1SqY
The alchemy behind creative and channel optimization | Campaign Amplifier
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Don't blame the consumer or claim that sustainability doesn't sell. Consumers crave authenticity and love responsible brands. The truth is, while “good” brands prioritise purpose, other brands operate with a different playbook— focused on building consumer excitement and love for their products. To win in this game is not about a brand's position or purpose; it's about their persistence in creating amazing experiences aligned with the position and the purpose. And doing them authentically and consistently with integrity. Above The Clouds Communication #strategy #marketing #insights #consumerinsights #pr #sustainability
Communication | Above The Clouds
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The world of digital marketing holds endless opportunities for businesses to connect with their target audience, build brand visibility, and drive meaningful results. Harnessing the power of this dynamic landscape requires a thoughtful strategy, compelling content, and a deep understanding of consumer behaviors. With the right mix of creativity and data-driven insights, businesses can ignite their online presence, engage customers, and stay ahead in an ever-evolving digital world.
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"🚀 Crafting a winning marketing strategy requires a blend of creativity, Data driven insights, and customer-centricity. constantly innovating to engage our audience authentically and drive meaningful connections. From personalized content to strategic partnerships, A true marketier committed to delivering value at every touchpoint. #MarketingStrategy #Innovation #CustomerCentricity"
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Managing Director at ONWRD Advisors marketing agency | Senior marketing executive | Experienced panel discussion developer and moderator.
Hey there! Today I want to share some of my favorite Customer-Centric Strategies. Understanding your audience, building trust, and boosting engagement are key.Ready to connect and craft impactful marketing together? Check out my latest article now #AudienceUnderstanding #MarketingMagic
Understanding Your Audience: The First Step to Customer-Centric Marketing
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We learned A TON at yesterday's Brand Innovators #BISummit! Thank you GroupM for hosting a jam-packed program. And thank you John McMenamin for inviting us to join! Our Top 3 Themes & Takeaways: 👉 #1 Wield AI to Enhance Great Ideas: Remember that AI isn't the hero—it's human creativity and ideas. AI is a powerful ally that can help brands and partners to elevate ideas into more immersive and memorable experiences. - Inspired by Kelly Garland Schwarte in Media Utopia: AI for Good 👉 #2 Push vs. Pull: "Invest in the stories and the audiences will come." There are significant untapped opportunities to create meaningful, authentic connections with consumers in unexpected ways. When was the last time you were delightfully surprised by a brand? - Inspired by Amanda Schneider in Doubling Down on Women’s Sports & by Jessica Padula in Beyond Mainstream: Brewing Subculture Fandom 👉 #3 Chemistry Counts: There can be so many unknowns when activating across various audience cohorts, markets, and platforms; get comfortable with being uncomfortable. What helps ease discomfort? Having partners and agencies you can trust to ensure a brand's narrative is consistent. - Inspired by Ashley Schapiro in In-Housing: Revolutionizing Media Strategies from Within & Jennifer Brain-Mennes in Digital Innovation and Transformation with Mondelēz 👉 BONUS: Did you know?! You can do a stopover in Iceland up to 7 days without paying any additional airfare with IcelandAir. Thank you for the super pro tip, Nolan Johnson! Check out pics from the event in their Google photo album 📸: https://lnkd.in/gT2BGCgV cc Anthony Napolitano Kimberly Havraniak
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🏳️🌈 TV & Film Executive Producer creating, developing and managing IP and content that creates highly engaged raving fans
In the golden age of content, one thing is clearer than ever: a direct connection with consumers is the lifeline for legacy brands. And before you think I'm talking purely about monetisation - this connection goes far beyond a mere transaction. It's about building relationships that are founded on trust, engagement, and a shared passion for the stories and products we create. Direct-to-consumer strategies are pivotal because they allow brands to have genuine, unfiltered interactions with their audience. This not only helps in understanding their needs but also in adapting quickly to their ever-changing preferences. For legacy brands, this approach isn't just advantageous; it's essential. Our fans and consumers crave authenticity and a sense of belonging to the narrative. They want to be seen, heard, and valued. By cutting out the middleman, we're able to provide that personalised experience, making our fans feel like they're part of an exclusive club - and they really are! Moreover, direct engagement opens up endless possibilities for innovation. Feedback loops become shorter, more effective, and incredibly insightful. This leads to products and content that truly resonate with the audience, ensuring the brand stays relevant in a rapidly evolving market. In essence, connecting directly with our consumers is about creating a community where mutual respect and excitement thrive. It's about transforming isolated interactions into a cohesive, dynamic relationship. Ultimately, this connection is what turns casual viewers into raving fans, and passive consumers into active brand advocates. In this dynamic landscape, legacy brands need to pivot and embrace this direct line to their audience, ensuring they remain connected, relevant, and adored. This is exactly what we strive for at Anderson Entertainment - through our socials, podcast, fan events like our upcoming concert, direct to consumer store and more. It's all about our fans. If we're not serving them, then what are we doing this for?! #ConsumerConnection #LegacyBrands #D2C
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In the lead-up to the Big Game, Taylor Swift's relationship with Travis Kelce and her recent Grammy victory have become focal points in media discussions, underscoring her inescapable influence across music, sports, and entertainment. This merging of interests presents opportunities and challenges for brands aiming to connect with the vast array of conversations and sentiments circulated online. During the evolution of this cultural moment, numerous brands have capitalized on the feel-good content surrounding Taylor's relationship with Kelce, given the magnitude of her star power. However, as we have seen frequently in recent years, relying on "set and forget" targeting is no longer viable when brands want to engage in pivotal cultural moments. Despite the buzz surrounding Swift-Kelce in the news and on social media, some tangents may arise that certain brands would prefer to avoid. For instance, some brands may prefer to sidestep topics such as the recent politically charged conspiracy theories around the couple. To navigate the complex narrative surrounding Taylor Swift and Travis Kelce, brands need to be agile, which means they need agile systems and technology for real-time media and marketing. Brands must also delve deeply into their core values and perspectives on various topics and scenarios to create their compass, their Brand Mentality. This compass allows brands to connect authentically and consistently with their audience in dynamic media environments. Sightly’s Brand Mentality equips brands with the agility to thrive in today's dynamic advertising landscape. Tools like the Mentality Profile, Anticipation Software, and SmartList Builder empower brands to navigate and confidently engage with moments with complex narratives, like the Swift-Kelce Big Game conversation. To learn more about Sightly’s brand agile tools, visit brandmentality.ai #taylorswift #brandmentality #brandagility
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